The Ecommerce Roadmap

On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner. In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard.  To ensure your ecommerce store's emails don...

Your most valuable resource is your time and attention.  Use your time and attention wisely by: 1) Remind yourself that you'll make more progress by doing a few things well. 2) Deciding what you will focus on, and doing that consistently until you are confident you've mastered it and made it a habit. 3) Give yourself permission to choose to "dive into new training" later, after you've created the...

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marketing a habit - it doesn't have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store ow...

Happy New Year and cheers to a fresh start! This episode is all about creating a solid, actionable plan to turn aspirations into achievements (especially when it comes to hitting your sales goals.) We're taking you behind the scenes of our members-only 30 Day Growth Plan call, where we go in depth about exactly what it means to build a sales funnel and how to do it. Plus, we've got a special treat...

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode. Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will...

Join us in this eye-opening episode as we explore 6 strategies that are working right NOW with Jane Hamill of Fashion Brain Academy.    We'll be letting you in on: 🎥 Why you NEED a video content strategy 🙃 How to embrace imperfection and watch engagement soar ⬆️ An innovative way to boost lead generation 📈The surprising metric you SHOULD be tracking (and probably aren't) And more. Tune in and l...

2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you're in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can do to adapt and take control of your sales goals. In this episode I'm joined by Sarah Williams, the founder of Launch Your Box and owner of the successful subscription box Framed, to del...

Today on the podcast, I'm closing the loop on a strategy that we first introduced early this year. It's important to you, because I believe this is the  #1 strategy everyone can use to grow their sales in 2024. Here's the back story: Early this year, we started out with a goal to find a way for our Inner Circle Members to get more people visiting their website. It had to be people who were prequal...

Overwhelmed by the vast landscape of the Shopify App Store? With over 8000 options to choose from, you don't have time to (or money) to explore them all. And the last thing you want to do is slow your site down with Apps that aren't worth the cost. In this episode, we'll show you how to do a quick ROI audit of your Apps, so you can start the year confident that you're investing in software that gi...

In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following a mission sparked at a Mastermind Retreat, Melissa reveals how strategic tracking and optimization led to over $21K in extra profit over the past year. Learn the actionable steps she took, from weekly tracking and adapting sales funnel strategies to...

In this episode, delve into Melissa Davies' journey of slashing marketing expenses while skyrocketing growth for her online store, Bike Pretty. Facing a shocking realization of high customer acquisition costs, Melissa set a daring goal to reduce marketing expenses from 30% to 10% of revenue. She shows us her formula for consistent social posting, tracking every marketing dollar, embracing our 30-D...

So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're ready to move on? What if you want to sell your e-commerce business and start a new adventure? Join us on a journey into the world of e-commerce business selling with expert insights from Ethan Alexander at Quietlight. Here's what you'll discover: Under...

In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making enough money?"  In this episode, we are unraveling the mystery of Gross Profit – the ultimate key to your success. If you've ever wondered why your hard work isn't translating into significant earnings, this episode breaks it down with clarity. Here'...

Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren't making faster progress. The truth is, building a solid foundation for steady sales isn't exciting (or quick), but it's absolutely necessary. So, here's the scoop on how to steer your ship toward reliable sales. It all starts with understanding the magi...

Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks. Tune in and learn: How to target the right audience, leverage Google retargeting ads, and optimize your site for conversion Ana's persistence and strategic approach through email m...

Why do some people make big progress fast while the rest of us take longer to find our path to success? When Chontelle Fossey joined the Inner Circle, I kept my eye on her. Chontelle owns The Lily Pot , a fast growing business in New Zealand where she sells and ships live house plants right from her home… that's right, live ! Chontelle is the perfect example of what's possible when you focus on yo...

Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey. Ciara advocates a broader approach to ROI. She encourages us to apply "ROI thinking"...

Do this now, and be confident that you are on the right track. As we head into the 4th quarter, I'm looking back to my first Q4 at my project store, Sock Doggo. Even though progress felt slow, there were some clues about what was working, and how I could stay on the right track to reaching my goal of $50K. Many store owners often feel behind, and like they have no idea what's working in their busi...

Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you'll learn: What Is PMax: Discover how PMax harnesses AI to target your ideal customers in the post-iOS 14 era, making Google advertising simpler and more effective. Master Google Merchant Center: Learn how to supercharge your product listings for org...

In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media. Listen in, and you'll  learn: The 3 things you must do before you offload this task How to set your Social Media Manager up for success A simple way for you to see your results of  the work and know the expense is worth it Taking the steps to set you...

It's one thing to create a great-looking website and quite another to get consistent sales on that same site. Once your store goes live, there's no concise handbook, or step by step process to follow. You're looking up at the mountain; it's frighteningly high, and there's no clear path. Here's how to let 3 Key Metrics be your guide to scaling your ecommerce business.  We're going to dive into Traf...

Have you been spending too much on ads and making too little progress? You're not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time. So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In...

Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You'll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy.  You'll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy.  You'll be ab...

Have you built your Sales Funnel yet?  If not, today I'm sharing a story that will make you realize that you shouldn't put it off any longer. I'm sharing it because it's relateable to new and experienced store owners. I think THIS is the "reason" it's hard to grow your sales. You don't have a Sales Funnel. Building a Sales Funnel must be a critical part of your work each month. I want you to meet...

In this episode, Susan shares why it's crucial for every store owner to focus on making their products visible to a large audience of people every month. Most store owners have no idea that it's possible to do this easily and for a very tiny budget and that you can actually track and measure the size of your audience. You can start building your audience today, and in a few weeks, you'll see signi...