The Ecommerce Roadmap

Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch shop into a consistent revenue generator. Here's what you'll learn in this episode: How Birgit connected with her audience by sharing her personal interests and passions. Birgit's to...

Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she's here to share how she turned things around. In just a few months, Sarah stopped "stabbing in the dark" and learned how to create reliable, predictable income for her handmade business. Here's what you'll learn in this episode: How to fast-track your growth when time is lim...

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode. Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will...

Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I'm sharing Glory Puljak's incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce business—all by focusing on what truly moves the needle. Here's what you'll learn in this episode: How expert coaching helped Glory master ads and drive traffic. The reliable system she...

Feeling like there's never enough time to get everything done? In this episode, I'm walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeatable process has made a huge difference in my business, and I know it can work for you too. Here's what you'll learn in this episode: How to use your calendar to stay on track and m...

Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I'm sharing the strategy that will help you cut through the noise and make your products truly stand out. Here's what you'll learn in this episode: Why talking about too much is hurting your sales—and how to fix it. The power of repetition and how it helps your audience re...

Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today's episode, I'll reveal the one social media metric you should focus on, and why it's so much more valuable than the others. Plus, I'll share a simple way to stop the scroll and attract your perfect audience. Here's what you'll learn in this episode: Why tracking like...

Ready to see real results? In today's episode, I'm sharing a quick but powerful lesson on conversion rates—something that can significantly impact your bottom line and save you money. If you're looking for a way to boost your sales without increasing ad spend, this is a must-listen. Here's what you'll learn in this episode: Why multi-session users convert at twice the rate of first-time visitors....

I'm a big fan of email marketing. It is the most effective way to grow your sales.  It's not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here's the thing: If your emails are hitting the spam folder, you're not going to get sales.   Today I'm sharing some insi...

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what's wrong. But these efforts often miss the real issues impacting conversions. In this episode, we'll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, provi...

I want you to see what can happen when you let go of perfection and stop doing "all the things" - and instead focus on doing one thing well.  In this episode I talk to Mia Craig, founder of Top Paddock, who  shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia's strat...

In today's episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media. Here's what we cover in this session: Do More of What Works: How to c...

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda crea...

One of the questions most ecommerce store owners ask is: "How long  will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?" I want you to come and meet Lisa Stice, founder of Cherokee Copper. She's a member of my mastermind accelerator, and she's sharing how she invested her last paycheck in their jewelry business, and what she...

Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they're worth. In fact, women receive only a small percentage of the revenue generated by business exits every year. Carrie's miss...

If there's one area of our business that can make us feel like we don't have control. It's got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are  going to share the strategy that we teach in the Inner Circle - we'll eliminate the jargon, simplify the process and show you how we get a good result. You'll  learn: 📊 What is a Controlled Test 💡 Why it's important to use...

I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 important things that you need to understand about conversion. You probably already know them - and you've forgotten, or maybe you don't know - either way - come listen,onboard this advice, and it will change everything for you. Grab a pen, because you...

Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed to change and grow. Listen to this episode, and you'll be able to identify the ways that you are keeping yourself stuck. I'll share the solution with you, so you can apply it to yourself. When you do, you'll be in a completely different place next ye...

What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers? Come listen as I talk to our Conversion specialist Kate Tilbury about the 4 things you can do now to be confident that you have high-converting Product Pages. It's a great way to grow your conversion rate, and it won't cost you a dime. Listen in and learn...

Six months ago, Charlotte was frustrated by months trying to get her newish business off the ground. She felt like she was all over the place, and she didn't know what she was doing. After trying our free training, the Ecommerce Roadmap, Charlotte decided to join the Inner Circle. That was in January. By June 7th, Charlotte slid into our Member's only group and shared that she had reached a milest...

Today I'm sharing what I see is the number one reason that ecommerce store owners don't reach their sales goals. Grab a pen, and come listen as I walk you  through the steps you have to take to put yourself in the very best position to reach your sales goals this Fall.   Listen and learn: 📊 How to use your own store data to set achievable sales goals 🗺️ How to create a content plan that supports...

It's common for store owners to "wing it" when it comes to marketing - hoping that all your hard work will lead to the profitable business you want.  But the truth is that when you ignore this part of your business, it's like driving with a blindfold. Listen in as I share an embarrassing story, and I'll show you the path to get control of your sales. Once you understand your metrics, you'll have t...

It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this Coaching call I had with an Inner Circle Member, where we identified the problem and created an action plan to get her sales back on track.   Listen in and learn how to take control when you're struggling to get sales 🔎 Find the facts 🔑 Identify the...

It's not often that you get to hear how successful store owners were able to break free from the grind of working too much, worrying about finances, and feeling like the success of their Company was wholly dependent on them. Join me for this transparent conversation with Michelle Smith, founder of MamaSuds. She's sharing how she's transformed her business and the work she does over the last 2 year...

In this episode, we dive into the $500 an hour job you're probably not doing but absolutely should be. It's a game-changer for your business, and I'm excited to share these insights with you! Here's what you'll learn: Identify high-impact tasks: Focus on what really drives results. Create realistic plans: Set achievable, impactful goals. Boost decision-making: Gain clarity and confidence in your c...