The Ecommerce Influence Podcast

We're in the midst of the busiest time of year for eCommerce. Will Q4 craziness get the best of you, or will you come out on the other side with your sanity intact? Today we're sharing five tips that will help you keep you from losing your mind this holiday season. Enjoy! Episode Highlights 5:36 Tip #1: Communicate holiday availability expectations early for both your team and your family. 8:55 Ti...

What if you could double your business with Facebook over the next year? That's exactly what happened for Oral Essentials when they doubled-down on their FB advertising and focused on scaling up. Oral Essentials CMO, Justin Maddahi, joins us today to discuss some of the game-changing tactics that have helped him grow the business with Facebook. He talks about why he's shifted to nearly all user-ge...

If someone tells you the secret to success is working as much as you possibly can, they're wrong. Successful, productive people don't work more, they work on fewer things that have greater impact. Today we're joined by productivity expert and ex-world champion poker player Chris Sparks, who is also the founder and CEO of The Forcing Function. Chris helps entrepreneurs identify what they truly want...

Do you ever get into a rut with your marketing ideas? If you've been spinning your wheels looking for a new way to move some inventory and surprise and delight your customers, you don't want to miss this episode. Meri Geraldine, founder of the sustainable jewelry brand Gardens of the Sun, joins us to share the creative way she moved $25K in product in just a few hours. Meri also talks about buildi...

Hey advertisers, Facebook doesn't care about you. It cares about its users. That's why it recently launched a new tool called the Customer Feedback Score. Facebook is using this tool to crackdown on drop shippers and other advertisers whose products don't deliver. Today we're going to talk about where to find this tool, how to interpret the data it provides, and what you can do to improve your sco...

Sometimes it takes a lot of failures before you make it big. Today's guest is no stranger to failure -- he once invested $250K in a company that never even launched. But now, Josh Meyer is the CEO and co-founder of Brickell Men's Products, the fastest-growing company in Maine and the fastest-growing skincare company in the world. Josh joins us to talk about the challenges Brickell faced with their...

When I ask business owners what's holding them back from making their next big hire, you know what they tell me? Hiring sucks. I've heard this time and time again. Over the last month, I've gone through the process of hiring a marketing apprentice. I used an approach that's helped me successfully hire many people over the years -- without stress. Today, I'm going to share my entire approach with y...

What would you do if your organic traffic dropped by 90% overnight? That's exactly what happened to today's guest earlier this year. Mike Colavita, founder of Fat Buddha Glass, joins us today to talk about his experience being on the receiving end of a big Google slap and how he's recovering from an organic search drop. He shares why his site was dinged in the first place and the changes they've i...

If you've been wondering how to improve your Facebook ad creative, you're not alone. Great Facebook ad creative really sets successful brands apart. But, there's not a lot of information out there about the fundamentals of building a system to generate ongoing creative and how to test whether it's actually working. So today we're breaking it down for you. We talk about how to approach creative if...

If you can sell water online, you can sell anything. Today's guest, who has been managing social strategy in the direct-to-consumer space since he was 15 years old, helped Hint water make a killing when he was their Director of DTC business. Recently featured on Forbes 2019 list of 30 under 30, Nik Sharma is an expert at DTC marketing. We chat with Nik about what he's invested in now, his thoughts...

Many business owners tell me one of the reasons they started their own company is to have the freedom to travel. However, as their business grows, travel becomes stressful and they feel like they have less freedom, not more. Today we're helping you get that freedom to travel back by sharing our strategies for stress-free and productive traveling. We both have a lot of experience traveling and work...

The Golden Era of the direct-to-consumer business may very well be over. But there are still ecommerce brands out there who are crushing it and in today's episode we explore some of the reasons why. Former Shopify Plus blog editor Aaron Orendorff has written a ton about ecommerce and the direct-to-consumer craze. Today we have a thoughtful conversation about what it means to build a ecommerce bran...

Some Ecommerce Brands Make It Big While Others Stall Out, It's A Fact. But there's really no big mystery behind why this happens. A few months ago I was interviewed on a podcast by my good friend Brett Curry on the Ecommerce Evolution Podcast. We break down what separates e-commerce brands that scale up versus those that plateau. After re-listening to the episode, I decided to share it with you. B...

Email is one of the most trusted ways to drive revenue in ecommerce. But I still see too many people leaving money on the table and missing out on low-hanging fruit. Today I'll walk you through how to do a two-day email overhaul that will help you increase your revenue. We'll start by making sure your email service provider and integrations are set up correctly, create a branded email template, en...

If you've been on Facebook in the past week, you've probably seen an ad from Buffy. What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business. Today Buffy co-founder Shoaib Kabani joins us to cover a range of topics. We talk about everything from product development, to the importance of testing, how landing pages can improve your funnel, and what perfo...

It's our goal to help our clients succeed, but even the experts get it wrong sometimes. As we've seen in the first six months of the year, things have changed wildly within Facebook. Today, Andrew shares some of the advice he's given that hasn't worked out. And while he's never intentionally led anyone astray, things don't always go as planned. Andrew talks about five times his advice has failed o...

Q3 is officially here. What are you doing to prepare for the second half of the year? For my team, the end of the quarter means it's time to get out of the day-to-day grind and do some bigger picture planning. Every three months we do a quarterly business offsite, where we take a step back so we can review our goals, and set new ones, that will help us move forward in the right direction. Today we...

It's not always easy to maintain high-quality standards, especially when you want to sell organic, sustainable, and made-in-the-USA products. Costs get high and sometimes that means concessions have to be made. But sticking to your guns can lead to major payoff, especially when your customers have your back. Today we chat with Jen and Kevin Long of Noble Carriage, who share the amazing story of ho...

Quizzes are powerful tools used by some of the most successful companies I work with. They can help you capture more emails, display personalized product recommendations to your customers, and increase your conversion rate. In today's episode, I'll share my tips on what companies can see the biggest gains from a quiz, who is killing it right now with their quiz funnels, and how you can build one f...

Have you stopped to consider the next step in your entrepreneurial journey? Perhaps you own a six or seven figure business now, but where will you be in 10 years? Will you still be living in the grind? Or are your sights set on acquiring companies and building a portfolio? Today's guest has done it all. He's built his own business, was the CMO of Karmaloop, worked as a consultant, and now is the C...

When you talk about scaling up in ecommerce, Facebook ads are often the first thing on most business owners' lists. Today Andrew shares the exact steps he followed to help a client scale from $500/day to $15,000/day in ad spend in 30 days. He talks about what you need to do before you start scaling and the steps to follow as you grow. If you're ready to dive deep into the weeds of your Facebook ad...

Advertising plays a big role in any ecommerce strategy. So what do you do if your brand is banned from advertising on Facebook, Google, and Amazon? That's the challenge faced by Chad Lio, Director of Marketing for Veritas Farms, a company that sells CBD. While not technically regulated by the FDA, there are still many limitations when it comes to advertising CBD. Today Chad joins us to talk about...

When I'm working with my private coaching clients our conversations inevitably end up focusing on how to become a more effective executive. In today's episode, Andrew and I share four rules to follow that will help you make better decisions as an executive and run your business, team, or agency more effectively. These rules include tracking and understanding your time, focusing on doing more of th...

JT Marino wanted to build a company that would disrupt an industry. With Tuft & Needle he did just that, bootstrapping his way from nothing to the largest online mattress retailer in the world. JT, co-founder of Tuft & Needle and now the Chief Strategy Officer for SSB Phoenix, joins us today to share his incredible story. We talk about why customer-centricity was one of Tuft & Needle's core princi...

Most of the time when our clients get big wins they can be traced back to the quality of their content. Big wins come from winning content, and today Andrew and I are going to discuss how to create that winning content for Facebook and Instagram ads. We'll share the specific features your content must have if you want to stand out, and our top tips for creating winning imagery, video, and copy. Th...