The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

I've been following Corey Walker for years and one thing's for sure when it comes to Instagram; she KNOWS her stuff. She covers her "Instagram Sales Funnel Strategy" and walks you through how you can start implementing the same process for your own account. She also talks about the reason why Instagram is leaning so heavily into reals compared to any other piece of content you...

In this episode, I'm laying down the gauntlet. It's time for a 100-Day content challenge. If you're looking to take things to the next level this year, joining this challenge is a MUST.  Most people underestimate organic content's ability to positively impact their bottom line. I like to think of direct response marketing as a faucet that you can turn on or turn off and I like...

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses. In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands. Ethan breaks down the FIRST pages on your website that nee...

As an entrepreneur, I measure marketing efforts in IMPACT and RESOURCE. The goal is to have the largest amount of impact for the least amount of resource. And the gap between is called "leverage". In this episode, I'll dive into 5 things we're doing to create massive leverage for ourselves & our clients in 2023 – based on what we're seeing work now, trends (new & o...

I’m a huge believer in investing in myself to acquire high-value skills. This year, I spent more than $20k on courses & coaching and next year I intend to spend more. Some of it, I look back and think “wow, why did I spent $10k on that”. And some of it changed my life & our business. Today I want to talk about 3 things regarding your personal education as an entrepreneur: 1.) How you decid...

Profit is the oxygen in your business. Without it you will die...  When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may...

In today's episode I talk about why I chose to spend over $10,000 on this podcast set and what happened because of that decision.  Starting a podcast is something I've wanted to do for YEARS and ultimately this ended up launching our entire brand for The Ecommerce Alley. I cannot tell you how glad I am we chose to finally start this show and the changes that have come as a result of that...

Recently, I had the opportunity to sit at the table with one of the fastest-growing shoe brands on the planet for their annual 2-day marketing gathering. I took maybe 15 pages of notes from what this fast-growing company is doing and in this episode, I want to share 7 lessons from that two-day roundtable that you can take and apply in your business. (There are obviously a TON, so I’m giving you my...

The first team retreat I held 7 years ago cost me $5,000 and make me absolutely nothing in return - zilch.  Sometimes lessons are learned the hard way but today I want to answer the question  once and for all. Are team retreats a waste of money?  I’m going to cover the top 5 things you can do to ensure you have a successful team retreat, what to do, what not to do, and the stories behind how I’ve...

Going from buying used textbooks and reselling them on Amazon while in college to starting a business on $5,000 and taking it to 1M /mo in 4 years before selling… ( He did $25,000,000 from 2009-2015 in the EARLY days of dropshipping with that Amazon gig by the way…)  Nathan Hirsch is a true lifetime Entrepreneur and in today’s episode he shares the marketing strategies he used to grow his company...

From $500K/month and zero profit to 7 figures and 20% profit in 5 months. Those are the kinds of results our guest of honor, Neil Twa, gets for his clients.  He shares about this case study (and other examples of his Amazon FBA expertise) in this episode. Neil's our first repeat guest and his previous episode (#22 - How Neil Twa “Found” $100M+ In Amazon FBA Sales) remains among our top 3 down...

You're going to come away from this episode with a whole new way of looking at Facebook Ads. Guaranteed. In fact, Dave Bass bet me $100 that I'd never heard of his method for testing Facebook Ad audiences. He kept his money. This episode (Part 2 of 2) dives right into Dave's unique (and effective) methods for scaling, audiences, going from a small budget to a large budget, and even...

If you're struggling with getting Facebook Ads to work for you, you'll want to tune in. This is a Facebook Ads methodology like nothing you've ever seen before. Special Guest, Dave Bass, is a paid media buyer and all-around Facebook Ads master and his unique approach (that you can copy) allows you to spend more on ads without seeing the diminishing returns that you would usually see...

What can you learn about running a successful ecommerce store and fulfillment from a former middle school teacher and bartender? A ton. Zach Roberts of Vybe Source not only runs a wildly successful fulfillment center, but he also has a massively popular ecommerce product: cat castles. In this episode, Zach details his journey from the classroom (and bar) to living a life he loves, helping ecommerc...

The ultimate goal of this 4-phase strategy is to maximize your BF/CM and holiday sales revenue. But, by working in advance, being strategic and intentional, you’ll also have time for family, friends, and all the things you enjoy during the holidays. In part 1, I covered the first two phases of my 4-Phase Profit Maximizer Strategy. In this episode (part 2 of 2), I cover Phases Three and Four. You’l...

People who wait to prepare for the holiday sales season lose out to their competition, they’re stressed out of their minds during the holidays, and they have to sacrifice time with their friends and family during what's supposed to be the most wonderful time of the year. Business owners who plan their holidays well in advance, produce more revenue during the holiday season, they’re less stres...

Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces. In this episode, Dana talks with Josh about the funding flexibility of 8fig.co. ► Click here to watch on YouTube ► Click here fol...

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers." But do them TOO OFTEN, and you’ll hurt your brand equity. Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months. In this episode, I will cover: Why To Run Them & How Often (Without Hurting Your Brand Equity) Types Of Sal...

In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into. We’ll take you behind the scenes so you can see for yourself – up close and personal – what it looks like to find the people your ads need to get in front of – the ones who want what you’re offering and are primed to purchase. ► Click here to watch on YouTube ► Click...

Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial steps. In this training, Josh will break down precisely what our team did, their team did, and what we’re going to do to get them to $500k/mo.  Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com! -=-=-=-=...

If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy. In this episode, you're going to learn what a lead generation campaign looks like from a Facebook Ads s...

Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if you want to grow. But tracking is only half the battle. WHAT you're tracking is essential. In this episode, Josh explains 5 uncommon marketing metrics that we track for ourselves and for our clients. (Well, you've probably heard of #5.) Chec...

If you want to be a more strategic and successful marketer, you have to take a hard look at your habits. In this episode, Josh uses the observations he's made over the last decade (the good, the bad, and the ugly) in the marketing world to narrow down 5 habits that you need to practice to truly win the game of marketing.  You'll learn how these 5 insanely practical habits will make all t...

When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? The creative? The primary text? The audience? It can be enough to make you want to throw in the towel. If you're having trouble getting your Facebook Ads to work and you're looking for some direction, this episode shows you how to stop the s...

When it comes to your website, you have to do more than the bare minimum. The truth is, the quality of your website has a high impact on your bottom line. In this episode, we'll take a look at the top 5 elements that can help increase conversions and the value of every order placed. Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com! -=-=-=-=-=-=...