The E-commerce Leader: Strategies For Shopify Store Owners

Anyone who sells on Amazon is going to obsess over one or two metrics. The question is whether those metrics are serving you and helping you grow your business.

The increased cost in home heating, fuel costs and food costs for consumers is leading to a cost of living crisis. This in turn is rapidly affecting the consumers’ ability or willingness to buy certain products.

I bet you’d be pretty interested selling it! In this week’s Tip Of The Week video, we tease a brand new training Jason did called 10 Reasons To Do Digital Products.

Shopify is probably the most popular e-commerce platform for direct-to-consumer sales. But once you have a Shopify store set up and working, you get a ton of metrics and analytics. Shopify analytics and Shopify KPIs can feel overwhelming. But ignoring your numbers is like driving blind. So what to do? How do we steer a path between overwhelm and ignorance?

Sourcing in China has become the go-to place indeed the dominant place for sourcing for e-commerce sellers, indeed all CPG or retail products. Trouble in Paradise started in 2016  when the USA imposed high tariffs on China imports, an issue that has not gone away since. 

Marketing is a great game across many strategies and toolsets. Much of our activity has an accompanying metric. In fact one of our mentors used to say “Every action has an equal and opposite measurement”.

Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the e-commerce operations so you can get world class insight - adapted to your particular circumstance.

The board of Twitter has agreed to a $44bn (£34.5bn) takeover offer from the billionaire Elon Musk.  After  steadily buying up shares in the early part of 2021, he passed the milestone of becoming the biggest shareholder with a 9%, got to 14% and nearly joined the board, left and then made an offer in mid April. 

Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the e-commerce operations so you can get world class insight - adapted to your particular circumstance.

Tip Of The Week: How do you get massive blog comments, social media followers, and email newsletter sign-ups? We show you how using a simple tool in this weeks Tip Of The Week.

Organic traffic vs paid traffic is a hot discussion among all digital marketers. Paid ad platforms for e-commerce are many and varied these days. If you sell on Amazon, you may use - or be considering - Amazon ads. Google shopping ads, Youtube ads or Facebook ads seduce most Shopify or DTC Store owners at some point.

Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the e-commerce operations so you can get world class insight - adapted to your particular circumstance.

The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consulting Firm. How does it relate to ecommerce selling? Well, it helps us answer some fundamental questions about our market and product choices, which have a huge impact on the value or failure of our businesses.

There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of ecommerce operators and thought leaders compare their favourite platforms and also the ones they love to hate! We cover Amazon ads, Google advertising (both Google text ads and Google shopping ads), Tiktok, Pinterest ads, Wallmart and Etsy advertising...

The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consulting Firm. How does it relate to ecommerce selling? Well, it helps us answer some fundamental questions about our market and product choices, which have a huge impact on the value or failure of our businesses.

Tip Of The Week: Earlier this week Kyle and I sat down to discuss Pinterest and Shopify and how they can be used together for e-commerce success.

Running an e-commerce business in an economic downturn can present intense challenges - some will thrive & grow - others will struggle. In this episode, we share 10 principles you can use to survive and thrive.

There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of ecommerce operators and thought leaders compare their favourite platforms and also the ones they love to hate! We cover Amazon ads, Google advertising (both Google text ads and Google shopping ads), Tiktok, Pinterest ads, Wallmart and Etsy advertising...

Running an e-commerce business in an economic downturn can present intense challenges - some will thrive & grow - others will struggle. In this episode, we share 10 principles you can use to survive and thrive.

The first year of business is always a huge juggling act, and ecommerce is no exception. Figuring out whether your sales channel is working; getting the product design, packaging and pricing right so it sells to happy customers at a profit; retaining customers after the first sale and trying to build some brand loyalty; social media marketing…there are so many things to solve for. 

Having Negative Cashflow is a good thing! Getting your customers to pay you months or years before you make the product, and more. Some e-commerce businesses have really interesting cash-flow characteristics - and it’s a secret to most outsiders. In this episode we’re going to talk about the crazy reality that is possible in today’s world.

Your first year in business is an incredible challenge. You’ll enter it with dreams and plans and exit it with a reality that may or may not live up to your hopes. In this ‘hot-takes’ episode we on our first year in business - and share insights and perspectives.

Having Negative Cashflow is a good thing! Getting your customers to pay you months or years before you make the product, and more. Some e-commerce businesses have really interesting cash-flow characteristics - and it’s a secret to most outsiders. In this episode we’re going to talk about the crazy reality that is possible in today’s world.

and text, product design, and brand names and logos also have value. This means they are also vulnerable to theft.

and text, product design, and brand names and logos also have value. This means they are also vulnerable to theft.