The E-commerce Content Creation Podcast

Summary Jordan Petsy, a former photography manager at Kendra Scott, shares her career journey and recent move to New York. She discusses the challenges of managing product photography for a large assortment of jewelry and the lack of technology and systems in place at the time. Jordan also talks about her current focus on working with smaller, mission-driven, sustainable brands and her social medi...

Summary In this episode Daniel starts off by sharing a cautionary tale about a legendary brand that has fallen on hard times, followed by an interview with Everard Williams Jr. Head of the photo and imaging department at Art Center College of Design in Pasadena, Ca. 

Takeaways Miscommunication and lack of understanding about photography processes are common challenges within brands. The shift towards agencies and commercial studios can provide more support and creative freedom for photographers. Technology has made photography more accessible, but expertise and specialization are still important. Advocacy and connections play a crucial role in the success of p...

Takeaways The creative job market is experiencing both busy and slow periods, with some creative teams being dismantled due to layoffs. There is a need to change the way we think about and value creative teams in the industry. Daniel Jester plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast. He has been working with studios to improve their p...

Takeaways The relationship between photographers and retouchers is crucial for creating cohesive brand imagery. Clear communication and transparency are key in the creative process. Having a trusted retouching team can help navigate tight timelines and limited budgets. Collaboration and mutual respect are essential for producing high-quality photography. The modern digital studio allows for fast a...

Takeaways Flash sale sites like Haute Look played a significant role in shaping the modern e-commerce creative production industry. The early days of e-commerce product photography involved high-volume shooting and the need for a balance between speed and quality. Consistency in imagery, including background color and lighting, became a crucial aspect of e-commerce photography. Retouchers played a...

Takeaways The creative job market is experiencing both busy and slow periods, with some creative teams being dismantled due to layoffs. There is a need to change the way we think about and value creative teams in the industry. Daniel Jester plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast. He has been working with studios to improve their p...

Takeaways Visual storytelling through photography is crucial for brands to effectively communicate their message. High-quality photography can help brands stand out in a crowded market. Having a clear brand identity and brand guidelines is essential for successful photography. Understanding the target demographic and their preferences is key in creating impactful visuals. Establishing long-term go...

Takeaways Fair compensation and licensing are crucial for photographers in the e-commerce industry. Freelance photographers working in e-commerce studios often face challenges with usage and licensing. The conversation around fair compensation and licensing in the creative industry needs to continue. Creative Supper Club is a networking event that brings together creatives in the advertising indus...

Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester brings a personal touch by inviting three of his students and teaching assistants from his product photography class at Art Center College of Design. The episode offers a rare glimpse into the educational journey and aspirations of budding photographers within the commercial and creative fields. Alejandra, Sion,...

Summary In this episode, Daniel discusses the upcoming Henry Stewart Photo Studio Operations event and highlights the theme of change in the event agenda. He explores the potential impact of AI and 3D in creative content production, emphasizing the power of 3D to transform the industry. Daniel reviews several sessions from the event, including discussions on shifting perspectives, embracing a tale...

Summary In this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their students and adjusting their teaching accordingly. They also discuss the focus of their classes, including the importance of shooting product photography on white backgroun...

Chapters 00:00 Introduction and LinkedIn 03:06 Niche Down in Photography 08:30 Defining the Niche 10:10 Choosing the Niche 14:45 Finding Clients in the Niche 17:43 Underrepresentation of Men in Portfolios 19:23 The Value of E-commerce Photography 25:23 Photography as a Job vs. Creative Fulfillment 28:08 The Anxiety of Shooting 29:37 The Emotional High of a Successful Shoot 30:27 Balancing Efficien...

Credits Produced and Hosted by: Daniel Jester - www.danieltjester.com

Credits Produced and Hosted by: Daniel Jester - www.danieltjester.com

Credits Produced and Hosted by: Daniel Jester - www.danieltjester.com

Credits Produced and Hosted by: Daniel Jester - www.danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - www.danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - www.danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - www.danieltjester.com

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester

Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Caitlin Andrews