The Duct Tape Marketing Podcast

John visits with Tom Martin, author, speaker, and founder of the digital strategy agency Converse Media. Martin understands how difficult sales prospecting can be, and today he shares his secrets for making the process less intimidating.

John speaks with Donna Cutting, CSP, founder and CEO of Red Carpet Learning Systems about how to give your customers the star treatment.

John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.

John chats with Sam Ashdown, a successful entrepreneur with three real estate businesses, about how she founded her companies and her commitment to teaching other local business owners important marketing strategy and skills.

John chats with David Burkus, author of Friend of a Friend , about how and why to engage with your existing, meaningful contacts when networking, rather than trying to cultivate a whole new network.

John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project.

John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish the kind of relationship that will get the best work out of their team.

John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done.

John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose.

John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three channels to your marketing model.

John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and incorporate other layers to your strategy.

John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature.

John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online.

John chats with Danny Iny, founder and CEO of Mirasee and author of the book  Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach . They discuss the changing landscape of online education and what it means for those who want to acquire or share knowledge.

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book  The Customer Journey . They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

John chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solutions to your business problems.

John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment.

John talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.

John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.

John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.

John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about managing their team and company.

John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.

John speaks with Melissa Agnes, a crisis management strategist and author of the book  Crisis Ready . They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your business.

John sits down with James Fell, a health expert and author of  The Holy Sh!t Moment , to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.

John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.