The Duct Tape Marketing Podcast

Steve Gordon, founder and CEO of The Unstoppable CEO, is a firm believer in the power of podcasting as an incredible prospecting tool. He's taught countless business owners how to create their own podcast as a way to generate leads, start conversations with ideal customers, and build a reputation as a thought leader in an industry. Today on our podcast, Gordon shares his tips for podcasting as pro...

Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book  Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky thing; if you're not ready for it, it can ruin you. But if you see it coming, you can get ahead of the curve and push innovative strategies to thrive in th...

Bruce Daisley, author and podcaster, stops by to talk about his upcoming book Eat Sleep Work Repeat . While serving as a senior executive at Twitter and Google, Daisley became fascinated with how we create happiness at work. He noticed there was a lot of science around it, but that the research wasn't making its way down to the people who commuted into offices each and every day. So he left the co...

Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft an appropriate contract as a freelancer or service provider to maintaining compliance with privacy laws, Lieberman covers some of the biggest legal...

Dr. John Demartini is a world-renowned specialist in human behavior, researcher, author, and global educator. He stops by the Duct Tape Marketing Podcast to discuss his book  The Values Factor . How do we determine our true values? And how does doing so change the way we approach work and life? Dr. Demartini answers these questions and more in this episode.

Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book  Good Morning, Good Life . Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place to start. She shares five simple habits from her book that can help you get your day off on the right foot, so you can achieve everything that matters to...

Today's guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch out and build something new. They put their heads together and created Crossnet, a brand new sport that's a cross between four square and volleyball....

Today's guest is speaker, author, podcaster, and leadership expert Ryan Hawk. With a background in both professional sports and sales, Hawk realized that to learn more about becoming a great leader, he wanted to go straight to the source and talk to those people whose leadership skills he most admired. That's what set him on the path to creating The Learning Leader Show and writing his book, Welco...

Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in online graphic design tools to why Guy started his own podcast, what he thinks about the podcasting landscape, and how he believes the channel can be...

Ethan Beute, Chief Evangelist of BombBomb and co-author of the book Rehumanize Your Business , stops by the podcast to chat about the power of video marketing. BombBomb believes that we are all better in person, and they enable you to build a deeper connection with your prospects and customers by putting a face to your name over digital communications with the use of personalized video. Beute talk...

Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that comes from issues in communication. She's brought all her advice together in a new book, Connect First , to help people everywhere find meaning and...

Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these...

Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but when, like Goldberg, you've had a front-row seat to the world of professional sports for over 25 years, you gain some deep insights that others m...

Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today's marketing landscape, you can't stand out without creating a lot of content. But the trick is that it can't be junky content; it still needs to provide value for your followers. That's where a tool like Lately comes in. By using AI to analyze your existing long-form content, Lately is able...

John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling , where he shares tips for applying the four essential elements of great storytelling to the art of selling. Today's businesses can't simply rely on a list of past accomplishments to sell to prospects; instead, they need to cr...

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends . Bhargava discusses his process for identifying the biggest trends shaping business, shares what disruptive trends business owners need to be on the lookout for, and provides insight int...

How do you create content that stands out online and inspires folks to share your message with their friends? On this episode, John sits down with Tim Staples, CEO of Shareability and author of "Break Through the Noise." Staples' firm is behind the creation of numerous viral campaigns and videos, so he knows what it takes to capture attention online. In this episode he discusses how small business...

John sits down with Drew McLellan, who owns and runs Agency Management Institute (AMI). Most agency owners feel like they're on an island, doing the hard work of running a business without someone to guide them. AMI serves as a resource for these entrepreneurs, and in this episode, McLellan shares tons of advice for owners - from his insights on the latest marketing trends to how to manage hiring...

When it comes to marketing your business, it's not really about the tactics, like social media or email marketing. At the end of the day, it's building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to discuss his latest book, "Fanocracy," and shares how any business can build a fanocracy that will keep customers coming back again and again.

John Jantsch closes out the year by sharing his insights on where to focus your attention with your 2020 marketing strategy. What approaches will actually move the needle and win you new customers (or help you keep old ones) in the new year? John's got answers for you.

Lukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time.

Early Twitter employee and digital media expert Claire Diaz-Ortiz stops by the podcast to discuss her latest book, Social Media Success for Every Brand . Diaz-Ortiz dives into the StoryBrand pillars and the complementary SHARE model to help business owners craft social media plans that actually boost engagement (and, ultimately, sales). 

Mike Yan, CEO of chat marketing platform ManyChat, sits down with John to discuss all things chat. Yan sees chat becoming an even more integral part of every business's marketing efforts in  the next handful of years, so he has helpful tips to help anyone get started with a chat marketing program.

Deanna Singh is a speaker, author, and the founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and she's dedicated to doing that through all of her work, including her latest book, Purposeful Hustle.  In this episode, she shares why it's important to discover your purpose, how you can find yours, and what to do once yo...

Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed "Pinterest nerd," stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content marketers, but Meredith contends that, if you know how to use it, Pinterest can become an integral part in helping you meet business objectives.