The Drum Podcast

In this episode of The Drum Network Podcast we dive into what it takes to rapidly grow a brand without losing what makes it unique. Our guests flag up everything from Salt Bae to Unilever in order to determine the role purpose plays in growing a brilliant brand, where tech empowers and restricts growth, and which sectors we expect to see a new challenger brand emerge from next. Senior reporter for...

As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of many brands' activities, but even for those where that isn't the case, it is at least a growing concern. So how do we speak on behalf of brands around sustain...

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. To discuss that rapidly evolving landscape, and how we can ensure the prima...

What do we mean when we talk about 'indie' vs 'network' agencies? Is it even a helpful discussion in 2022 - or is it only relevant when we talk about the realities of employing people in organisations of different scales? To discuss everything indie vs network, senior reporter for The Drum Chris Sutcliffe is joined by three experts in the field to discuss their breadth of experience across both si...

Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like. From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now, though, with the rise of the blockchain and consumer technology improvements, an interoperable and persis...

In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and agencies to well-meaning but flawed approaches, there is still a lot of work to be done in order to create a genuinely inclusive strategy. The Drum' senior reporter Chris Sutcliffe is joined by Jellyf...

In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something of a meaningless term for businesses, used to mean whatever that particular business wants to say about itself. But beyond the buzzword there are real implications for how a business organises itself to allow for fast and flexible working practices....

As part of our Data deep dive, The Drum invited three experts from its network of agencies on to discuss all things data. Whether that's examining potential headwinds in the use of data, how it's fundamentally empowering our clients, or how we approach that client-user relationship as a third party - these guests break down the opportunities around data. We're joined by Justin Scarborough, senior...

We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent. In this episode of The Drum Network podcast, we ask three experts about how they're going about creating a work environment that is conducive to young talent. Hannah Grace of Cult LDN, Mike Petricevic of Waste Creative, and Oliver Br...

In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce. Over the past 18 months e-commerce has boomed, but the trends that predated the pandemic have continued apace. So where should smart agencies and retailers be placing their chips for the future, and how are retailers replicating the str...

In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale up. Whether that's getting buy-in from new hires to ensuring that the co-founder keeps an eye on the values that matter, this episode provides practical advice on retaining your values as you grow. For this episode we're joined by Croud co-founder L...

On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look to agencies to be far more consultative and to develop a long-term understanding of their brands, what does that do to the relationship between agency and client? Are discussions around remuneration more difficult, and what are the key benefits of a h...

Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’s also been mostly impossible, and travel marketing trends have been forced to accelerate. In this episode you’re going to hear from two travel marketing experts about the opportunities for brands and agencies to get involved in the consumer journey around...

In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work. Hosted on Acast. See acast.com/privacy for more information.

We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us through the platform agnostic future of television. We discuss the vast range of choice audiences have in terms of video content, platforms, and even how they choose to pay. What happens when (and if) consumers get used to subscription-first televis...

Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next episode of a murder mystery show. The television landscape is increasingly fragmented, with a vast array of platforms and channels delivering more choice of shortform and longform content than ever be...

Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the...

In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event. Hosted on Acast. See acast.com/privacy for more information.

On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford's partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this growing and lucrative audience. Hosted on Acast. See acast.com/privacy for more information.

In this second part of The Drum Network's 2021 Predictions podcast, we're joined by representatives of Croud and Jack Morton to discuss the tech and social trends that we hope will stick around for the rest of the year. Insights this time include the rising tide of empathy among our co-workers, the rise of hybrid events, and the ultimate endgoal of personal development. Hosted on Acast. See acast....

In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have occurred within DTC marketing over the past year - and where it might go in the near future. Hosted on Acast. See acast.com/privacy for more information.

It's fair to say that 2020 hasn't quite been the year we all envisioned. But it's had far-reaching effects on next year and beyond. In this first part of our Drum Network Podcast 2021 predictions, we take a look at our hopes for the next twelve months. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B marketing. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Drum Network podcast, Editor Chris Sutcliffe and Novos co-founder Antonio Wedral discuss what goes into a working, healthy WFH culture. Hosted on Acast. See acast.com/privacy for more information.

After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship. Hosted on Acast. See acast.com/privacy for more information.