The Drum Podcast

We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, check out this story on The Drum . Hosted on Acast. See acast.com/privacy for more information.

The ad business has long faced accusations of geocentrism, with heavy focuses in London, New York and Tokyo. That has long been shifting, with those evolving dynamics amplified by the universal-amplifier of the Covid-19 pandemic. But are borders shifting again? We hear from a top marketer in Dubai, and another who sold one of the UK's most successful independent groups from Bournemouth. Hosted on...

Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bird. But where else is 'play-thinking' starting to transform the rest of the marketing industry? Jaywing's Danni Smith and UsTwo's Maz Karimian tell us. Hosted on Acast. See acast.com/privacy for more information.

Last month, The Drum released our World Creative Rankings, a definitive list of world's most-awarded agencies, creatives and campaigns from 2024. But how does a creative climb the ranks of the many thousands of ad people around the world? We asked two people whose rankings increased the most from last year to this: LePub Milan's Cristiana Candido and FCB Chicago's Bruno Mazzotti. Hosted on Acast....

With ADM Group's chief sustainability officer Tom Hunter and Green House's Tessa Corcoran, we look at how marketers are rethinking their role in a FMCG world that's copping a lot of flack for wastage and unsustainable practices. Hosted on Acast. See acast.com/privacy for more information.

Phase one of the mass global roll-out of generative AI is coming to an end, and phase two is coming. With the help of Jellyfish's Jack Smyth and Lindsay Hong of SmartAssets, we inventory the best AI tools right now, the smartest marketing approaches, and where we're going next: an 'agentic AI' future that just might have some world-shaking repercussions for marketing. Hosted on Acast. See acast.co...

Buy Now: The Shopping Conspiracy is arguably the most widely-distributed piece of criticism of the marketing industry in recent times. We sit down with the doc's producer Flora Bagenal and one of its star interviewees, former Adidas brand chief Eric Liedtke. Hosted on Acast. See acast.com/privacy for more information.

The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorming half-time show? The advent of the AI Super Bowl ad? Or seeing, for some reason, Seal as an actual Seal? We're joined by Metaforce's Allen Adamson and Gartner's Nicole Greene to discuss the biggest advertising takeaways from the Big Game. Hosted o...

Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green House Agency), and Aaron Dicks (technology director, Impression). From Coca-Cola’s $3 return on every $1 spent to other real-world wins, they share sharp insights on how data, tech, and smart partnerships are transforming the future of performance market...

Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how neo-banks like Monzo and Revolut are shaking up the industry with bold branding and customer-first features. Dive into the challenges of marketing in a heavily regulated space: How do you build...

In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johnson), and Jenny Sagström (Sköna) about standout campaigns from brands like MailChimp and Volvo Trucks, the emotional complexity of B2B decision-making, and why curiosity and strategy are key to cutting...

In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the rise of loyalty pr...

Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments. Hosted on Acast. See acast.com/privacy for more information.

Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the challenges and oppo...

Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices. Hosted on Acast. See acast.com/privacy for more information.

Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment. Hosted on Acast. See acast.com/privacy for more information.

Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter. Hosted on Acast. See acast.com/privacy for more information.

How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry. Hosted on Acast. See acast.com/privacy for more information.

Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships. Hosted on Acast. See acast.com/privacy fo...

Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers. Hosted on Acast. See acast.com/privacy for more information.

Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the indust...

Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audie...

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts. Hosted on Acast. See acast.com/privacy for mo...

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth...

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI. Hosted on Aca...