The Doctor of Digital TM
The Doctor of Digital™ GMick Smith, PhD
Subscribe, like, & review The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast simplifies the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities. Moreover, this international podcast has been a top marketing podcast so you can listen in the car, at the gym or while you’re walking the dog. Do you have a good story? How about promoting your business? I interview CEOs and Marketing Managers about their business. Contact me for more details. This is how I started: Short on time? Who isn...
Author
The Doctor of Digital TM
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
How Do I Do Competitive Analysis & Research? 5-Minute Lunch Lesson The Digital Brownbag XXXVII - The Doctor of Digital™ GMick Smith, PhD 08.04.2021 5:04
Often business owners talk about how well they feature in a competitive space and online marketing. However, they may not focus on their competitors and instead concentrate on how well their business is doing. True enough, but unless you benchmark your business against others in your industry, you may not know how digitally advanced you are in all areas. Benchmarking will help you set goals to at...
ProAmerica360.com Haydee Sperling Interview Episode #141 - The Doctor of Digital™ GMick Smith, PhD 06.04.2021 16:11
Innovator, fierce, standing up for what is right, networking patriotic Americans. Voting in the ballot box is crucial, but so is the vote we offer every time we spend our dollars. *Hire Conservative Professionals *Small Business Owner Networking /Job postings *Finding Local Clubs and National organizations *Buy Made in the USA products *Discover Conservative Celebrity /Book tours Time to answer a...
What Marketing Funnel Leads to Success? 5-Minute Lunch Lesson The Digital Brownbag XXXVI - The Doctor of Digital™ GMick Smith, PhD 05.04.2021 5:01
Is your contact set up in such a way that it creates a marketing funnel for your potential clients? Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-2...
What Audits Lead to Success? 5-Minute Lunch Lesson The Digital Brownbag XXXV - The Doctor of Digital™ GMick Smith, PhD 05.04.2021 4:59
Analyzing your market, your products, or services, and your competition by critical audits. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become...
How is My Project Managed? 5-Minute Lunch Lesson The Digital Brownbag XXXIV - The Doctor of Digital™ GMick Smith, PhD 02.04.2021 5:11
Your project is managed realizing that both parties have responsibilities within the project. Defining who is responsible for which parts of the project will set immediate expectations as to who is doing what. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do thre...
How Do I Begin With Google Analytics? 5-Minute Lunch Lesson The Digital Brownbag XXXIII - The Doctor of Digital™ GMick Smith, PhD 02.04.2021 4:59
Ultimately, I’ll show you how to create an implement an account, set up views and filters, read basic reports, set up dashboards, perform basic analytics, and set up goals and campaign tracking. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things...
Jason McCoy Interview Episode #140- The Doctor of Digital™ GMick Smith, PhD 31.03.2021 14:45
Jason is a top WSI consultant who has worked for the company for almost 4 years, and he worked for AT&T for over 17 years, he holds a bachelors degree from Iowa State University and an MBA in marketing from Roosevelt University. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Pod...
What Are Heavenly Steps to Attracting More Qualified Leads Online? Episode #139 - The Doctor of Digital, G.Mick Smith, PhD 25.03.2021 14:08
What is a lead? The seven step framework; recap and summary; determine your revenue goals; understand your buyer personas and their journey; create the content and funnel that is right for you; and test, try out, learn, measure results and iterate. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit...
Why Was “Hey Jude” a Hit But "Revolution” Wasn’t? The Beatles, The TuneSmith Series, Episode I - The Doctor of Digital, G.Mick Smith, PhD 24.03.2021 5:06
Deconstructing the marketing messages behind the Beatles' song "Revolution" or why "Hey Jude" was the hit and "Revolution" wasn't. Marketing “Revolution” normalized the everyday wearing of sports shoes. Many years later, the daily wearing of shoes designed for professional athletes is a normal part of consumer culture, demonstrating how society can live in the legacy of extraordinary marketing cam...
Why Won't the Revolution Be Televised? "The Revolution Will Not Be Televised," Gil Scott-Heron The TuneSmith Series, Episode H 23.03.2021 5:05
The song is a poem and song recorded in 1970; repressive regimes and sports owners now appropriate this revolutionary and classic ‘60s slogan. Today, sports and controversy go hand-in-hand, I wonder what Scott-Heron would think of the appropriating, marketing, and selling of his revolutionary song? Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/...
Remember the ‘60s? "The Times They Are A-Changin,'" Bob Dylan, The TuneSmith Series, Episode G - The Doctor of Digital, G.Mick Smith, PhD 19.03.2021 5:01
Case study of the digital marketing of Bob Dylan. Individuals from traditional religious and moral backgrounds, i.e., Christian gospel singers, social justice folk singers, and symbolically at the forefront Bob Dylan (who is Jewish), are in the forefront of liberal social change in the civil rights movement and early anti-war efforts. They view activism as an application of their Judeo-Christian f...
What Does Digital Success Look Like? Gabor Markus Interview Episode #138 - The Doctor of Digital, G.Mick Smith, PhD 17.03.2021 13:34
The interview for today is Gabor Marcus from Geneva Switzerland and we had a chance to talk to our expert who simplifies the Internet, helps entrepreneurs, marketers, and students who are digitizing their business, be successful, go digital! Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you...
How do digital strategies generate prospects and strengthen my brand? Carlos Guzman Interview Episode #137 - The Doctor of Digital 10.03.2021 14:28
Digital marketing, public speaking, web development, search engine optimization, blogging, search engine marketing, social media marketing, demand generation, marketing consulting, and market research! Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple...
Which is first? Strategy or execution? Cormac Farrelly Interview Tells All in Episode #136 of The Doctor of Digital, G.Mick Smith, PhD 10.03.2021 15:03
Digital strategist and creative marketer helping food and beverage companies grow their business online! Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctoro...
Episode #135 Chuck Bankoff Interview - The Doctor of Digital, G.Mick Smith, PhD 04.03.2021 14:19
Charter and private school marketing specialist Chuck Bankoff shares his thoughts on digital marketing. Here is a brief excerpt: how did you get into digital marketing in the first place? “Over 20 years ago just when NAFTA became a thing and I was just high enough on the corporate totem pole to realize that since I was in special projects that I was in the process of outsourcing my own job. Everyo...
What Are Supplier Service Level Agreements? XXXII 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 02.03.2021 5:00
A service level agreement (SLA) is a contract between a service provider and the end-user that defines the level of service expected from the service provider. It is essential that you understand the service level agreement of each supplier you work with so you know what kind of timelines to expect when working with them. Time to answer a quick 4-question survey? Click to answer; thank you! https:...
What Key Tools & Resources Does My Business Need? 5-Minute Lunch Lesson The Digital Brownbag XXXI - The Doctor of Digital, G.Mick Smith, PhD 02.03.2021 5:00
As mentioned in previous episodes once your project is accepted by the supplier they will set up your project in their project management system and give you access to track the progress of the project and communicate with them during the development process. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFy...
How Do I Build & Launch? 5-Minute Lunch Lesson The Digital Brownbag XXX - The Doctor of Digital, G.Mick Smith, PhD 02.03.2021 5:01
This is the step during which the producer will commence the implementation of the solution contracted. This episode will outline the implementation processes related to my core services. What services do you need? What do we do? We work with business owners who are often frustrated or uncertain about how to increase their sales, compete in their marketplace and grow their businesses. We help them...
Why Should Smokey Shop? “Shop Around,” The Miracles featuring Smokey Robinson Episode F. The TuneSmith Series - The Doctor of Digital 27.02.2021 5:00
The original version of the song was released in 1960 and had a strong blues influence, after it was a local hit around Detroit. Berry Gordy decided that the song needed to be re-recorded to achieve wider marketing and commercial appeal. The second version reached number one on the Billboard R&B chart and number two on the Billboard hot 100 chart. Time to answer a quick 4-question survey? Click to...
Episode #134 Is Email Marketing Dead? - The Doctor of Digital, G.Mick Smith, PhD 26.02.2021 15:00
1. Build a clean list; 2. Send the right contact; 3. Improve deliverability and open rate; 4. Test everything; 5. Automate drip campaign; and 6. Track and measure. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and w...
Who Are the Bad Boys of Rock? “(I Can’t Get No) Satisfaction,” The Rolling Stones Episode E. The TuneSmith Series- The Doctor of Digital 24.02.2021 5:00
For the past decades the Rolling Stones have enjoyed tremendous success as the original bad boys of rock for their image based on sex, drugs, and rock ‘n’ roll. The Stones’ manager, Andrew Loog Oldham, worked tirelessly to create a new image for the stones to market them as the anti-Beatles once he realized their wholesome image was not catching on with the fans. Time to answer a quick 4-question...
XXIX For-Profit Colleges, 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhD 22.02.2021 4:57
What type of Digital Marketing addresses student needs in For-Profit colleges? Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi-20 Become a supporter...
Why was the Godfather of Soul Proud? “I’m Black and I’m Proud,” James Brown Episode D. The TuneSmith Series - The Doctor of Digital 22.02.2021 5:00
Marketed as a gentle song using a children’s choir and quoting gospel great Mahalia Jackson James Brown says to work hard for yourself: demand a chance to do things for ourselves. He says depend on yourself rather than be dependent on others. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If yo...
What is Social Selling? Kelly Biggs Interview Episode #133 - The Doctor of Digital, G.Mick Smith, PhD 19.02.2021 12:36
Connecting your digital marketing efforts to your business goals. Kelly is passionate about leveraging her digital marketing and business acumen so that her clients win in the marketplace. Can you tell me a bit about your background and how you got started in digital marketing? I had many years in sales and marketing and as a sales executive and sales manager I can relate to those of you with a sa...
What Can SEO Do for Me? Ryan Kelly Interview Episode #132 - The Doctor of Digital, G.Mick Smith, PhD 19.02.2021 15:29
#sandiego #sandiegobusiness #sandiegocounty #thedoctorofdigital #doctorofdigital #podcast #podcasting #seo #digitalmarketing Can you tell us a little bit about your background and how you got started in digital marketing? I appreciate that you can spend some time with us today. I appreciate the invite onto your show, and I know that you have a great presence and a good following. So I'm excited to...
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