The Direct Selling Accelerator Podcast

Would it be an exaggeration to say that social media is notorious for being a thief? It’s like a maze that’s so easy to get yourself lost in. Imagine waking up in the middle of the night, checking your notifications, and suddenly getting lost in scrolling through your feed. Before you know it, time has passed. And time—for entrepreneurs and small business owners—is very pre...

Not sure about which social media platform to use for your business? It’s true that social media is a very effective tool for marketing. Every day, the number of users increases rapidly. There are so many platforms that businesses can tap into and it only feels right to open an account for all of them. But ask yourself this: “Am I really reaching my target audience effectively through...

Would you LOVE to build an active community on Facebook that’s FILLED with your perfect customers? Of course you would! With over 2 billion Facebook users that are active every day, creating a Facebook community is a clever way to child a community whether that be for your team, your customers or a special interest group to attract your perfect people. Today, we’re going to talk about...

No matter what industry you’re in, reaching your customer is your priority. As the world deals with lockdowns and work-from-home orders, it has been increasingly important to leverage Facebook or social media to find and engage with your perfect customer. Building a social media presence takes time. But whether you’re in retail or in direct-selling, there are mistakes that you should a...

In this episode, we had some fun and recounted with you what happened when lockdown orders came out in March. This has possibly been the most fun I can remember having as a grown woman…. AND Greg gave me full permission! At least in the beginning… The day he needed a wheelbarrow to bring in the mail things changed (true story!!) We talk also about the action steps we took to get peop...

Running a business has its ups and downs. Similar to life, you go through season upon season. Depending on where you are, the important thing is to keep showing up. Oftentimes, this is difficult as it tests your commitment to the long game.  Wherever you are in your life or business today, it always helps to get support from a mentor that could inspire you to keep going. That’s who we h...

It’s time to get a little more personal and I sure did it in this episode! I’ve been getting a lot of questions about how I manage my time as a mum of four and an entrepreneur in a business that requires constant travel. Oftentimes, I even get called “supermom” but to be honest, I hate that label. To me, ‘supermum’ is a dirty word and all of us are just coping a...

Facebook is in the process of rolling out changes to their platform. There’s always confusion at the start when people don’t see the same changes others are seeing.  Still, it’s important to stay updated so that you can adjust accordingly and make sure you’re reaching your audience. Keep your head together because today, I am going to explain how you can navigate the l...

You’re either posting too much or you’re not posting enough. Most people simply don’t understand the reasons why posting needs to be done a certain way. Finding the right frequency though can be tricky. However, having a good understanding of the platform you’re using is the starting point. Today, I will explain how Facebook and Instagram works, and help you build a strateg...

Meaningful conversations are the cornerstones to every direct seller. You want people to want to approach you and to come out of your interactions feeling good and valued. But how do you approach people without sounding, well, too salesy? Here we look into relationship marketing, which is becoming a buzzword right now. Today, Eric Johnson from Teamzy comes in and gives us tips on starting conversa...

As you start to build your social media, you need to spend some time making things look good. But when you’re used to doing the business side of things, getting creative can be daunting. However, coming up with uncreative posts or copying what others do can lead to your perfect customer bypassing you. You want your brand to show people who you are uniquely and genuinely. So it’s time t...

You are your worst critic. There’s a little voice in your head that constantly tells you that you’re not good enough or you can’t do something. It’s easy to believe that voice, especially when it’s difficult to shut it up. Listening to that inner critic is bad for business though.  It can lead to wrong decisions or worse, missed opportunities. As business owners,...

If the idea of taking your business online is such a scary prospect, then you are not alone. As direct sellers, we thrive on human to human interactions that’s personal and allows us to build rapport. But as we’re all confined to our homes, there is a need for change. Social media can be a powerful tool to prioritize your business and keep moving forward. It presents you with an amazin...

Everyone is going through a lot right now. Business disruptions, school closings, and loss of jobs have led to upheaval of the everyday life people have gotten used to. There is so much pain and hardship being experienced, and people are vulnerable. They say that a crisis like this makes it ripe for some businesses to make money. But people at this time don’t need someone trying to force pro...

Business can become too businessy that you forget to resonate with your clients. It may be a business relationship, but at the end of the day, it is still a relationship. If you want your business to grow and be fruitful then being able to connect with your clients is key. Most distributors focus on selling the products, but have you thought about putting yourself out there for your clients to get...

When you serve everyone, you serve no one. That’s a difficult lesson that most businesses need to learn. As much as we want to cater to every customer that walks through our doors, we only have limited time and resources. If you spread yourself too thin, you’ll only get exhausted. At some point, you start to ask yourself why you’re doing this, and whether you’re still provi...

The coronavirus has dramatically affected businesses all over the world. We’re seeing the closure of schools and businesses, and fear and panic surrounding all of us. We’re all sick and tired of hearing about it, but this is the current situation we’re in. But as direct sellers, we have the unique opportunity to bring joy and give people what they really need at this time. In thi...

Facebook or Instagram. They’re both owned by the same company, but that doesn’t mean you should make posts that are exactly the same for each platform. It’s important to know how each one differs from the other so that an effective social media strategy can be implemented.  In this episode, Sam Hind talks about the differences between Facebook and Instagram, how each of them...

It can be very frustrating for a business owner, one so passionate and so invested in their business, to find that after doing everything on social media, nothing is working. If you want to get to the bottom of what’s going on, we have to go behind the scenes and look at the Facebook algorithm.  In our first episode, Sam Hind talks about the business of Facebook, how the social media gi...