The Digital Success For Business Podcast

🎧 Episode Overview In this episode of the Digital Success for Business Podcast, host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, shares the essential digital marketing foundations every SME needs to build a credible and visible online presence. If you feel like your business is invisible online—even though you're posting content, running ads, or updating your website—this...

Are you a growing SME feeling stuck between DIY marketing and the high cost of hiring a full-time team? In this episode of the Digital Success for Business Podcast, host Leanne Cohens reveals how hiring a Fractional CMO could be the game-changing solution you didn’t know existed. Leanne breaks down what a Fractional Chief Marketing Officer is, how it compares to traditional agency models and in-ho...

🎙️ Episode Overview In this episode of the Digital Success for Business Podcast, host Leanne Cohens breaks down the seismic shift in digital marketing triggered by Google’s latest AI-powered updates, revealed at the Google IO 2025 event. From AI Overviews and multi-step queries to sponsored answers and shopping partners, these new features are changing how consumers search, shop, and interact with...

In this episode of the Digital Success for Business Podcast, host Leanne Cohens shares practical insights from 11+ years of running her digital marketing agency, Marketing Leap. Learn how to build a strong, consistent, and trustworthy online brand across all platforms—and why this is essential in today’s fast-moving digital world. Leanne shares a real-world client case study, explains the pillars...

In this episode of the Digital Success for Business Podcast, your host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, breaks down the core services of a digital marketing agency and how each one can transform your online presence. From strategy and content creation to SEO, paid advertising, and website optimisation — this episode is a practical guide for business owners lookin...

In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down one of the most misunderstood areas in marketing: Return on Investment (ROI). If you’ve ever wondered what’s actually working in your digital marketing strategy—or worse, felt like you’re throwing money at ads without results—this episode is your roadmap to clarity. From understanding what ROI truly means in the...

In this episode of the Digital Success for Business podcast, host Leanne Cohens—Digital Success Coach and founder of Marketing Leap—breaks down the power of social selling and how small business owners across Australia can use it to build genuine relationships, generate leads, and grow their brand online. Unlike traditional sales tactics, social selling is about creating conversations, not pushing...

Welcome to the 'Digital Success for Business' podcast! If you run a small business and feel like you’re constantly up against big brands with seemingly endless budgets, this episode is for you. Yes large corporations have the advantage of scale, bigger marketing teams, and bigger marketing budgets. But small businesses have something even more powerful - agility, personalisation, and ability to de...

In this episode of the Digital Success for Business podcast, host Leanne Cohen explores the essential strategies for managing and protecting your brand's online reputation. Learn how to monitor brand mentions, create positive content, engage effectively with your audience, and understand the legal considerations crucial to maintaining a trusted and credible presence. By the end of this episode, yo...

Welcome back to the Digital Success for Business Podcast! In today’s episode, we’re talking about one of the most vital aspects of any business: Lead Generation. How do you turn prospects into paying customers? It starts with understanding your audience and crafting strategies that guide them through the buying process. What You’ll Learn: Crafting Effective Messaging: Learn to communicate directly...

Today on Digital Success for Business podcast, we are talking all things evolution with Search Engine Optimization (SEO) in a world driven by AI-powered tools and voice search.  This episode is packed with practical tips to help you adapt to the latest changes in search engine technology and voice search integration. If you’ve ever wondered how to get your business in front of the right people onl...

In this informative episode of the Digital Success for Business podcast, we dive deep into the lucrative world of email marketing. Discover how strategic segmentation, targeted personalization, and effective A/B testing can drastically enhance your email campaigns. This episode will equip you with the tools to craft compelling subject lines, tailor your content for specific audience segments, and...

Welcome to another episode of the Digital Success for Business Podcast! Today, we're tackling a big question: Is blogging still relevant in an age dominated by social media and AI? Spoiler alert: Absolutely. This episode dives into how blogging continues to be a cornerstone of digital marketing by building long-term trust and authority, improving SEO, and much more.. What You’ll Learn / Key Takeaw...

Welcome to another episode of the Digital Success for Business Podcast! Today, we're diving into the world of social media and how it can be a powerhouse for business growth. Whether you’re just starting out or are looking to enhance your existing strategy, this episode provides a detailed roadmap to attract your ideal audience, boost engagement, and convert followers into loyal customers. What Yo...

In this informative episode, Leanne dives deep into proven strategies to significantly increase your website traffic. Whether you're looking to refine your content creation, enhance SEO, or adapt to the latest in AI and voice search technologies, this episode packs a punch with actionable insights and expert advice. What You'll Learn: Quality Content Creation: Discover how to craft content that no...

In this episode, Leanne shares her five top tips on how to build an email list from scratch: the importance of personalised calls to action, the value of signing up, using social media to promote your email newsletter, implementing referral programs, and building your email list offline.  Proven strategies will help entrepreneurs grow their businesses and connect with their target audience. Key Ta...

In this episode, Leanne shares the best five free strategies to promote your website and attract more visitors, and the importance of solidifying your website's SEO to improve its ranking on search engines.  Leanne also highlights the power of email marketing, starting a blog or guest blogging, creating a lead magnet, utilising social media, submitting your website to online directories, partnerin...

In this episode, Leanne Cohens and Karen O'Connor discuss the common problem of wasted money in marketing. They share their personal experiences of spending money on courses and coaches that didn't deliver the expected results. Leanne emphasizes the importance of understanding marketing basics and having an awareness of what works before investing in expensive programs. They also discuss the value...

In this episode, Leanne shares tips on how to create content that resonates with your audience by knowing your target audience and understanding their needs and wants. Creating generic content simply isn't going to work, business owners need to focus on solving their ideal client's problems.  Leanne also explains the importance of authenticity in creating engaging content and how to utilise the po...

In this episode, Leanne Cohens shares five effective tools for creating great YouTube videos. She emphasises the importance of marketing in business success and provides strategies to help entrepreneurs overcome the overwhelm of creating video content. Leanne discusses the following tools: StreamYard: A web-based media studio that allows for live streaming and recording of videos across multiple s...

Join marketing guru Leanne Cohens as she discusses the top website builders for small businesses, explaining the importance of having a user-friendly platform with excellent SEO capabilities and reasonable pricing options.  Leanne explores five different website builders: WordPress, Wix, Shopify, Squarespace, and Square Online (formerly Weebly) and highlights the pros and cons of each platform, in...

Leanne Cohens discusses the basics of digital marketing and how it can impact a business. She explains that digital marketing is simply marketing using digital tools to communicate value to customers. She identifies seven core categories of digital marketing, including search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affilia...

In this episode, Leanne Cohens, online marketing expert, emphasizes the importance of understanding the digital space as a business owner. She believes that marketing is the key to business success and aims to help entrepreneurs overcome marketing overwhelm.  Leanne advises business owners to have a clear understanding of their ideal client and focus on platforms where their target audience is pre...

Leanne and Karen discuss the benefits of podcasting for small businesses. They emphasise the importance of personal connection and expertise in attracting customers. They also highlight the challenges business owners face when starting a podcast, such as time and effort. However, they provide solutions and support services to make podcasting more accessible and manageable for entrepreneurs. Key Ta...