The Digital Marketing Mentor

Daniel Cotlar learned early on that he enjoyed the creative, risky, high-energy startup world, and after learning much over his years working at them, now invests and mentors startups. He is passionate about helping others and learning from them. In this episode, he discusses his steps to a successful startup business and mentoring relationships, and some of the stumbling blocks he’s found along t...

Chris Long is the VP of Marketing at Go Fish Digital and has found himself there through a curvy road that began in finance in Pittsburg, Pennsylvania. He’s learned a lot about key traits in a mentor, content strategy, and technical SEO along the way. Be sure to listen to this episode to hear how he customizes his strategy in all things mentorship, technical SEO, and more! Episode Highlights: Chri...

Mosheh has done marketing for many startup businesses over the years and has learned a lot from those experiences. He now runs a fractional CMO firm (don’t worry, we define what that means) and is pushing the use of ChatGPT and AI as powerful tools in the marketing world. In this episode, he also tells us his key tactic for a successful mentor relationship. Episode Highlights: Mosheh has worked fo...

Brianna Deboever discusses how marketing can be a great blending of worlds when it comes to being creatively and analytically minded. She and Danny chat about how important it is to track, understand, organize, and share lead quality rather than just quantity when optimizing paid campaigns. Finally, they review how CRMs and UTMs come in very handy to do just those things to bring about a successfu...

Brian Gavin is a mentor, renowned jeweler, innovative businessman, and father to The Digital Marketing Mentor. In this episode, you’ll hear about how he grew up in South Africa, took the leap to America with his family and started selling diamonds online, in a time when that was practically unheard of. Be sure to listen in to learn his tips for mentorship and marketing for truly drawing out the sp...

Allie Danziger joins Danny on the Digital Marketing Mentor to discuss her many mentors, such as her parents, her first boss, and some of her many employees. She also discusses how she transitioned from running one of Texas' most successful pr and social media agencies to training and teaching young professionals the tricks to being effective in the workplace. Be sure to listen in to hear her...

Dive into the world of music and professional coaching with Glenn Taylor. Learn how he went from being CMO of the Houston Symphony to coaching individuals and teams on how to be great leaders and foster a culture of feedback. You’ll also hear how impactful and fun organic content creation has been for Glenn and Skybound Coaching, not to mention the many mentors that guided Glenn on his journey. Ep...

Louis Gavin has cultivated a respect for creativity and unique approaches to advertising over his illustrious career. Hear how he was an essential element of Nelson Mandela’s presidential campaign in 1994, worked through the transition to digital advertising in the auto industry, and his thoughts on the best way to be a creative director, leader, and mentor on this episode of The Digital Marketing...

Jay Steinfeld launched Blinds.com, an e-commerce store, in 1996, eventually selling it to Home Depot in 2014. This bold but measured decision would characterize many of his subsequent career decisions. Listen in to hear Jay discuss how he is always learning, being mentored, and mentoring others, every day of his life - and how you should too! Episode Highlights   [6:00] Jay shares how being a part...

Terri Hoffman is the CEO of Marketing Refresh, a digital agency that specializes in the construction and industrial industries. Follow along and learn about the many ways basketball, leadership, construction, and data audits have all come together to bring Terri through her career in digital marketing today! Episode Highlights [1:22] Being a member and captain of her college basketball team taught...

Cory Henke’s path to his current stop, leading his media buying and analytics agency, is anything but a straight line. From convincing his college basketball coach to let him walk on as a novice to being taken into investor meetings by his last boss and CEO, Cory’s learned a lot of things by being unafraid to ask questions, take risks, and be the best at whatever role is needed, especially if that...

We discuss the purpose, benefits, and process of a solid SEO content writing strategy with Mandy Politi, a  Senior SEO Strategist at Optidge. Her career journey began as a child in the Greek education system with a strong focus on written content, continued with a degree in linguistics, and has led to a passionate approach to creating ever-evolving content briefs for writers and valuable content f...

Having immigrated to Toronto from Lithuania as a young child and moved multiple times, Akvile is no stranger to adjusting to new situations. She’s taken those life experiences and the skills she learned from her many mentors over her career and turned them into numerous awards and a thriving social media advertising agency. Learn about the path that got her there and how she was gifted a client li...

Martha Van Berkel has never backed down from a challenge and wouldn’t know how to hit the brakes on a hairpin turn on a go-kart track. She is always wanting to move faster, solve clients’ problems better, add more value, and think bigger. This is why she created Schema App. Learn more about structured data and how her mentors helped guide her onto the path of success as we dive deep into being ope...

Welcome to Optidge’s Office Hours!  Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing! Summary Learn the differences between paid search campaigns with a manual bidd...

Kirk Williams, Founder and CEO of ZATO Marketing, a PPC micro agency, discusses the benefits of dedicating yourself to learning, sharing your knowledge and wisdom, and more of his background. We talk about how seminary school helped him become the marketer he is today, along with his Father-In-Law, and how he defines a mentor. He mentions the processes he’s implementing to mentor his team today, a...