The Digital Marketing Mentor

In this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge.  They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy design.  Santi opens up about his self-taught journey, agency life, and how real impact comes from aligning websites with actual business goals. This episode provides...

In this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry.  Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach.  His practical wisdom s...

In this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned.  With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don’t just run ads—they build...

In this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies.  The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility.  Additional...

Mentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series.  From personal journeys to strategies for tackling the various technical aspects of SEO, our expert guests reveal how adaptable and human-centered SEO truly is.  As they explore how AI is re...

In this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn. AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads.  He discusses the power of mentorship, from hiking with his boss’s...

In this episode of The Digital Marketing Mentor, Danny speaks with Chaya Glatt, a brand strategist and the founder of Brand Authority, about her journey from special education to branding and marketing.  Chaya shares her thoughts on branding as a solution rather than just a service, offering insights into how businesses can use branding to solve real problems.  The discussion touches on the import...

In this episode, Danny welcomes Sara Strickland, a former full-time NICU nurse turned paid search coordinator at Optidge. Sara shares her powerful journey of transitioning from saving lives in hospitals to optimizing Google Ads campaigns. She discusses the transferable skills from nursing—like pattern recognition and empathy—that have made her a natural in PPC. Along the way, she’s found guidance...

In this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC).  Together, they discuss Susan’s journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing.  Susan talks about her experiences working in agency and in-house settings, the dif...

In this episode, Danny dissects the intricacies of paid advertising with Grace Glass, Paid Social Media Strategist at Optidge. She shares her expertise in balancing creative and strategic elements to build high-performing campaigns, especially for beginners. Tune in to gain valuable insights on ad budget allocation, testing methodologies, campaign optimization, segmentation strategies, and common...

In this episode, Danny speaks with Jyll Saskin Gales, a Google Ads coach and former Google employee, about her journey from studying psychology to becoming a leader in digital advertising.  Join us as Jyll shares insights on her time at Google, how she transitioned to consulting, and her approach to coaching and mentorship. She discusses personal branding, content creation, and the importance of a...

This episode of the Digital Marketing Mentor features Ameet Khabra, founder of Hopskip Media, who shares her unconventional journey from studying business administration to an unexpected stint in audio engineering, leading her to become a prominent figure in the PPC space. The conversation explores the importance of mentorship through nurturing community and personal passions, as well as dissects...

What happens when nearly two decades of digital marketing expertise, an entrepreneurial spirit, and a passion for mentorship converge? In this episode of The Digital Marketing Mentor , Danny Gavin sits down with Jeremiah Andrick, a seasoned digital marketing professional who has worked with powerhouse companies like Microsoft, Logitech, and SteelSeries. Jeremiah’s journey is anything but conventio...

In this Office Hours episode on The Digital Marketing Mentor Podcast, Danny sits down with Optidge’s Head of Paid Search, Brianna Deboever, to dive deep into Google Ads. As our resident expert in paid search, she shares her insights on spotting red flags, optimizing campaign settings, and avoiding common pitfalls.  Whether you’re a seasoned marketer or just getting started, this episode will guide...

What if the lessons of a logical classroom and a father’s breakfast table could transform your approach to leadership and life? In this episode of The Digital Marketing Mentor, we talk with Bo Bothe, president and CEO of BrandExtract, a brand strategy firm in Houston, to discover insights gathered over the course of his career journey - from his education, leadership style, and the importance of m...

In this episode, Sophie Fell, Head of Paid Media at Liberty Marketing Group, shares her journey in digital marketing after motherhood, discussing her transition from managing Facebook posts for a startup to overseeing multi-million-dollar ad campaigns. She emphasizes the value of mentorship, data-driven decision-making, and the challenges faced with top-of-funnel PPC strategies. She highlights the...

In this episode, Danny speaks with Mike King, SEO pioneer and founder of iPullRank, to explore the power of authentic representation through mentorship in the field of digital marketing and SEO. They discuss Mike’s journey from computer science to SEO leadership. These mentors helped shape his path and model for diversity in the industry and emphasized the importance of visibility for aspiring pro...

Katy Katz, Head of Digital Marketing and E-Commerce at Basic Fun!, discusses how mentorship, including her mother's early influence, shaped her career and approach to continuous learning in marketing. She emphasizes balancing creativity with data, fostering collaboration, and setting healthy boundaries to build effective growth-driven teams. Episode Highlights:  Katy says traditional and non-...

In this special episode, Senior SEO Strategist Mandy Politi reveals key strategies for mastering SEO in the age of AI, focusing on Google's EEAT guidelines. Through the compelling case study of a real Optidge client, Mandy and Danny highlight the risks of relying too heavily on AI-generated content for the sake of ramping up quantity, emphasizing the importance of aligning content with user i...

In this episode of The Digital Marketing Mentor , Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on balancing brand building with performance marketing, along...

In this episode of the Digital Marketing Mentor podcast, host Danny Gavin sits down with Ross Hudgens, the founder and CEO of Siege Media. Ross shares his journey from studying creative writing to scaling one of the leading content marketing agencies through discussion on the role of mentorship, strategies for scaling a business, and evolving SEO practices in the age of AI. Whether you're a b...

It’s been said that the future of digital marketing is female: creative, data-driven, and unstoppable. Join us for an inspiring episode of the Digital Marketing Mentor as we explore and reflect on past conversations that follow the remarkable journeys of women who are breaking barriers and redefining the industry. From embracing unexpected or unplanned career transitions and the importance of ment...

The perfect blend of digital marketing and psychology, this discussion features Sarah Presch, Digital Marketing Director of Dragon Metrics, who shares her journey from studying marketing to pursuing psychology, emphasizing the critical role of understanding consumer behavior in this space. The conversation explores the rewarding nature of mentorship, emphasizing mutual learning, humility, structur...

This episode of The Digital Marketing Mentor takes us through the remarkable journey of Julia McCoy, President of Content at Scale, whose early struggles finding a passion inspired a career transition to the world of freelancing.  In overcoming doubts and with the support of mentors along the way, she’s turned storytelling passion into a thriving career, pioneering several approaches to marry SEO,...

In this ‘Office Hours’ episode, we examine PPC budget management closely. We speak with paid search analyst, Alejandro Torres, whose frustration with unpredictability of Google Ads’ spend tracking led to a revolutionary solution. With the assistance of his team, they built a robust tool designed to help them with pacing the spending schedule and optimizing the budgets of PPC campaigns for their cl...