Aaron Conant
The Digital Deep Dive With Aaron Conant
This is the Digital Deep Dive Podcast, where we tackle the newest trends, strategies and pain points shaping growth across the digital landscape.
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Episodes
Bridging the Digital Organizational Gap With Danny Silverman 17.04.2025 35:46
Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts for a global SaaS platform, and navigated Amazon'...
A CIO's Perspective on Navigating the Evolution of Technology With Jon Harding 10.04.2025 32:36
Jon Harding is the Senior Vice President and Global Chief Information Officer at Conair LLC, a multibillion-dollar consumer products company. In his role, he has driven major initiatives, including implementing a global SAP system and other eCommerce platforms. Before joining Conair, Jon held senior leadership IT roles at Kellogg Company, where he spearheaded enterprise system transformations acro...
Vendor Central's Accounting Shakeup With Hannah Blackburn 03.04.2025 34:31
Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to increase profitability and revenue. Before co-fo...
The Future of Onsite Search With Charlie Cole 27.03.2025 37:43
Charlie Cole is the President of XGEN AI, a composable AI platform for eCommerce. As a seasoned eCommerce executive, he has over two decades of experience leading digital transformations for global brands. Before XGEN AI, Charlie served as the CEO at Tribute Technology and FTD and held leadership positions at Samsonite and TUMI, where he drove significant digital growth. In this episode… Online co...
The Need for Content That Converts With Eric Sheinkop 20.03.2025 37:28
Eric Sheinkop is the CEO of The Desire Company, a platform that connects brands with industry experts to create high-quality, conversion-focused video content. With a background in entertainment marketing, Eric co-founded Music Dealers, a pioneering music licensing platform that partnered with global brands like Coca-Cola, McDonald's, and Disney. He is also an author, speaker, and thought leader i...
Amazon Vendor Negotiations With Andrea Leigh 13.03.2025 39:43
Andrea Leigh is the Founder and CEO of Allume Group, an eCommerce knowledge-sharing network. She is also the co-host of The CPG Guys podcast. With over 20 years of eCommerce experience working with thousands of brands, she is an educator, speaker, and writer involved with various organizations, including The Digital Shelf Institute and Path to Purchase Institute. Andrea spent 10 years as a Senior...
Trade Shows, Networking, and New Product Launch With Tim Wilson 06.03.2025 36:30
Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He's an experienced sales and business development professional focused on helping the world's largest advertisers understand how eCommerce and digital marketing impact their brands. Before ProductWind, Tim was an Affiliate Partner at Pattern, guiding partnerships and dr...
The Future of Retail Media With Nii Ahene 27.02.2025 46:49
Nii Ahene is the Founder and Managing Director of Net Influencer, a publication offering insights into the influencer marketing industry. Previously, he co-founded CPC Strategy, which was acquired by Tinuiti, where he served as Chief Strategy Officer. Nii is also an angel investor in 5G, CPG, and B2B SaaS companies. In this episode… Retail media has exploded in recent years, with hundreds of netwo...
The Future of eCommerce: A Compilation of Trends in Streaming TV Ads, Fulfillment, and More 20.02.2025 10:37
Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of experience in digital commerce, Aaron provides adv...
Incremental Retail Media Measurement With Meghan Corroon 13.02.2025 30:47
Meghan Corroon is the Co-founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before co-founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill's Bill and Melinda Gates Foundation portfolio evaluation. In this episode...
Strategic Automation of Your Amazon Business With Justin Leigh 06.02.2025 34:59
Justin Leigh is the CEO of Workflow Labs, an automation software for eCommerce management. Before founding Workflow Labs, he was the Founder and CEO of Ideoclick, an online marketing services company. Justin began his career as a Product Manager at Amazon and a Senior Product Manager at Microsoft. In this episode… With Amazon updating its platform regularly and operational costs rising, brands str...
The TikTok and Social Commerce Episode With Jana Weinstein 30.01.2025 36:21
Jana Weinstein is the Director of Social Commerce at Blue Wheel, an omnichannel marketing and operational agency. As a sales leader, she specializes in TikTok Shop, business development, go-to-market strategies, and creator and affiliate marketing. Before Blue Wheel, Jana was the Director of Partnerships for TikTok Shop at Pattern® and managed TikTok Shop partnerships at TikTok. In this episode… T...
How "Try Before You Buy" Is Driving D2C Growth With Benjamin Davis 09.01.2025 34:56
Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the "try before you buy" model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity. In this episode… eCommerce brands are so focused on minimizing returns that they often don't...
Recognizing and Rewarding a Great Digital Shelf With Chris Perry 26.12.2024 43:49
Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, stra...
2024 eCom Organizational Benchmarking Review With Mike Black 19.12.2024 45:59
Mike Black is the Chief Growth Officer at Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Product Marketing at Nielson. In this episode… Accor...
Amazon Ads, Agencies, and Orgs - Then and Now With Tim Zawislack 12.12.2024 35:51
Tim Zawislack is a senior eCommerce executive for global DTC and B2B brands. He most recently served as the Chief Digital Officer and Senior Vice President of eCommerce at Conair, where he managed the company's eCommerce channels for its brands. With over a decade of management experience leading consumer and digital strategies, Tim has delivered rapid, profitable digital growth for multi-brand po...
Optimizing Advertising on X With Chris Orzechowski 05.12.2024 33:04
Chris Orzechowski is the Founder of West Egg Agency, an X Ads agency that helps brands acquire new customers using X. As an email copywriter, he helps eCommerce brands grow their revenue using email automation. Chris is also the author of Make It Rain and Scale While You Sleep. In this episode… Advertising on X isn't new, yet many brands avoid it in favor of platforms like Meta and Google that pro...
The Arrival of Community Commerce With Justin Ruiss 21.11.2024 45:26
Justin Ruiss is the SVP of the Media Sector at BWG Strategy, a knowledge-sharing network hosting in-person and virtual industry events. In his role, he hosts Q&A forums with executives from various sectors, including social media, advertising, connected TV, streaming, and gaming. Before joining BWG Strategy, Justin was the Investor Relations Activations Developer at Cision and an Equity Analyst at...
Using Hyper-Personalized Checkout To Drive Conversion With Avi Moskowitz 31.10.2024 39:58
Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands' checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBazaar, a top-rated craft brewery with an online shop...
The Future of Content and Search on Amazon With Max Sinclair 24.10.2024 39:21
Max Sinclair is the Founder and CEO of Ecomtent, which generates AI-powered product content across eCommerce sites. Before founding Ecomtent, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this episode… As content creation becomes increasingl...
The Intersection of Profitability, Conversion, and Discounting 26.09.2024 41:52
Mark Lotman is the Co-founder and COO of Monocle, which creates AI-powered customer incentives for businesses. After developing product strategies and pricing and fostering customer engagement at Stripe and McKinsey & Company, Mark founded Monocle to optimize incentives. Noam Szpiro is the Co-founder and CEO of Monocle, where he leverages his experience as an engineering manager and director at Ly...
The Power of Amazon Streaming TV Ads With Adam Epstein 12.09.2024 46:40
Adam Epstein is the Co-founder and CEO of Gigi, which helps brands and agencies buy and measure Amazon Streaming TV ads. As a technology entrepreneur and executive, he has experience in SaaS, business and corporate development, sales, operations, strategy, partnerships, and product management. Before Gigi, Adam was the Co-president and VP of Growth at Perpetua, a growth infrastructure software for...
Equipping Organizations To Survive the Digital Shift With Andrea Leigh 05.09.2024 47:07
Andrea Leigh is the Founder and CEO of Allume Group, an eCommerce knowledge-sharing network. She is also the co-host of The CPG Guys podcast. With over 20 years of eCommerce experience working with thousands of brands, she is an educator, speaker, and writer involved with various organizations, including The Digital Shelf Institute and Path to Purchase Institute. Andrea spent 10 years as a Senior...
The Impact of Instant Commerce on Digital Strategy With Matt Dornfeld 29.08.2024 38:21
Matt Dornfeld is the Senior Director and Head of Global Partnerships at Feedonomics, a subsidiary of BigCommerce and an enterprise that provides leading product feed management solutions for brands, retailers, and agencies. Feedonomics offers brands a robust platform to aggregate their product data and syndicate it to marketplaces, ads, and affiliate channels worldwide. Matt's role is pivotal in f...
The Power of Affiliate Marketing With David Katz 15.08.2024 39:52
David Katz is the Co-founder, Lead Product Designer, and Director of Sales at Archer Affiliates, an affiliate network enabling Amazon sellers to connect with publishers, influencers, and bloggers. The company has generated millions of dollars in Amazon sales and increased affiliate revenue to 18% of generated sales. As a former Amazon seller, David struggled to incentivize influencers to promote h...
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