The Digital Agency Growth Podcast

IT services are often an afterthought for agency owners, especially small to medium organizations. But having reliable, professional IT is for more than just fixing a broken laptop or resetting a password. Good IT can also keep your organization running smoothly and looking professional to clients and potential employees. This week, episode 176 of The Digital Agency Growth Podcast is about how IT...

ChatGPT recently took the world by storm, and it seems to be popping up everywhere. With so many tools now available, how is the wide availability of AI generated content going to change the agency space?  This week, episode 175 of The Digital Agency Growth Podcast is about content, ChatGPT, and what it means for your agency! Watch our new recorded video training: Relationship-Driven New Business ...

Outbound marketing strategies change more quickly than we can keep track of. Here at Sales Schema, we have found that a commonality-based, personalized outreach repeatedly works across our whole client base. Dan recently spoke about this strategy (and his book), Relationship Sales at Scale, and the use of compelling commonalities to reach out to prospects in a Quickmail webinar that we’re sharing...

Amazon is a massive success in part because of its principle of ‘working backwards’. Starting with the customer and working backwards to the technology has been Amazon’s core belief since the beginning, and is key to how the company operates. This week, episode 173 of The Digital Agency Growth Podcast is about working backwards: both the methodology and the book written by Colin and his co-author...

There's no doubt that having a strong brand is essential for any agency. But what's often overlooked is the importance of having a well-thought-out brand architecture. In this episode, we'll explore what brand architecture is and why it's so important. We'll also provide some tips on how to create an effective brand architecture for your agency. Watch our new recorded vide...

Becoming a sales-driven agency is about so much more than just client- or customer-centric. It’s about continually looking for all the different things that can be sold within a company and organizing your team for success. This week, episode 171 of The Digital Agency Growth Podcast is about AI, the recession, and becoming a sales-driven agency. Watch our new recorded video training: Relationship-...

There’s no questioning that Amazon is a rapidly growing force to be reckoned with, and today’s guest shares insight on the past, present, and future of the company and how her experience working there shaped her to advance in her current role. This week, episode 170 of The Digital Agency Growth Podcast is about the early days at Amazon, building and selling an agency, and the murky world of Amazon...

A proactive approach to sales makes a world of difference in keeping your sales pipeline full of leads and prospective clients. And the good news: we have a training course for that!  This week, episode 169 of The Digital Agency Growth Podcast is about target outreach for agencies and B2B service companies!!  For more information and to sign up to receive updates and be notified when enrollment op...

A unique point of view is essential to hooking your audience and getting new clients. This week, episode 168 of The Digital Agency Growth Podcast is about B2B Demand Generation. Watch our new recorded video training: Relationship-Driven New Business  At-Scale In this episode of The Digital Agency Growth Podcast, Deanna Shimota shares the importance of finding your definitive point of view and acti...

It takes intention to grow your agency into a specialized business. Our guest has spent the last 15 years tweaking and shifting his agency to be the powerhouse that it is today. This week, episode 167 of The Digital Agency Growth Podcast is about the journey to becoming a specialized agency! Watch our new recorded video training: Relationship-Driven New Business  At-Scale In this episode of The Di...

Usually, we chat with agencies that have been around for a decade or more. Still, today’s guest has some really insightful information about how he’s been able to create a business that works for him and can provide the services his clients are looking for. This week, episode 166 of The Digital Agency Growth Podcast is about building a B2B Content Subscription Model!  Watch our new recorded video...

This week, episode 165 of The Digital Agency Growth Podcast reviews the lessons we learned on the podcast this year!  Watch our new recorded video training: Relationship-Driven New Business  At-Scale The major lessons learned: The power of going from reactive to proactive new business practices Your agency as a launch pad for almost anything  The challenges and opportunities of a remote world Ordi...

Building rapport with someone is the most important thing you can do to grow your agency in 2023. Ultimately, people buy from those that they trust. There’s no substitute for trust. This week, episode 164 of The Digital Agency Growth Podcast with Mike Sullivan is about building a challenger brand agency over 22 years!  Watch our new recorded video training: Relationship-Driven New Business  At-Sca...

Our guest this week has built his marketing firm by acquiring other agencies so that his firm can be a one-stop shop for serving their clients. This approach is different from most of our guests, but with almost 30 years under their belt, it’s working for them! This week, episode 163 of The Digital Agency Growth Podcast with Kevin Lee is about acquiring eleven agencies and being a marketing mad sc...

It can be challenging to determine if niching down and building a more specialized practice in your agency is the right move. Today, Brent is sharing why you should niche down and get specialized. Episode 162 of The Digital Agency Growth Podcast is about the importance of specializing and getting rich in the deep end!  Watch our new recorded video training: Relationship-Driven New Business  At-Sca...

With over 30 years of experience in branding, our guest today has seen it all, and this episode covers all the reasons a company might need a rebrand and how to get all parties to buy into a rebrand.  Even if you are not involved in the branding space, you can still get something from this episode that you can use with your own clients. This week, episode 161 of The Digital Agency Growth Podcast i...

People are looking for more from brands than interruptions and superficial messages. They are looking for brands to move people’s lives forward, one small step at a time. Everybody wakes up in the morning wanting one thing: they want to be better than they were the day before. It’s at the heart of the human experience. So when brands seek to empower people, they are drafting off of millions of yea...

Once you hit a certain revenue level, things tend to plateau. What worked to get you to this point won’t necessarily get you to the next level. If your goal is to get to that next level, you’ll need to shift the way you view your business and start stepping into the CEO role of your company. This week, episode 159 of The Digital Agency Growth Podcast with Hunter Lowder is about how what got you he...

Living in a world run by content marketing, it is time we start looking at more diversified, different, and arguably better ways to solve the problem at hand than just offering a service. This week, episode 158 of The Digital Agency Growth Podcast is about diversified content marketing!  Watch our new recorded video training: Relationship-Driven New Business At-Scale In this episode of The Digital...

How can you stand out from the competition in your industry? This is a question we’re all trying to answer through our marketing. We want a dedicated following of people who love our products and services, but how can we achieve that? This week, episode 157 of The Digital Agency Growth Podcast with Michael F. Schein is about the power of creating hype for your business!  Watch our new recorded vid...

Most people have an issue with thinking of themselves as a salesperson. Yet, every one of us is a salesperson. We are always marketing and selling ourselves. You make friendships, you network with people. You sell your passion and personage through conversation. That is you. But if you are someone who now has to sell a product or service, you need to come to terms that you are a salesperson, and t...

In a world where social and search are dominated by platforms that don’t always make our lives easy, our guest has looked for a way to bring those marketing tools into a more analog channel like direct mail. This week, episode 155 of The Digital Agency Growth Podcast is about digitizing direct mail and the power of being mission-driven!  Watch our new recorded video training: Relationship-Driven N...

Vetting, interviewing, and hiring new employees is a ton of work. It’s important that you find someone who not only fits your company culture but also works well with the tasks and working environment you’ll be placing them in. Finding the right people to fill open roles is the key. This week, episode 154 of The Digital Agency Growth Podcast is about building an employee pipeline!  Watch our new r...

Project management ties into many different parts of running a business, such as sales, operations, pricing, capacity, and more. If a project is not clearly outlined or systematized, it can be problematic for everyone involved. It ends up taking more time than anticipated and costing revenue. This week, episode 153 of The Digital Agency Growth Podcast is about how to train effective project manage...

Generally, the value of someone’s network ends up being around $2-3 Million. Once they get to that point, they’ve typically tapped out everyone they know and who those people might know. They’ve reached the point where their revenue isn’t going any further unless they build a commercialized sales team. Of course, there are exceptions, but that’s what our guest this week has generally seen. This we...