The Digital Agency Growth Podcast

Imagine you’ve been given the opportunity to take part in America’s 19th century Gold Rush. Would you head off on the dusty trail? Or would you stay put?

People line up around the block to buy the latest iPhone, but you might have noticed your agency isn’t getting that same kind of enthusiasm. The difference between Apple and your agency is that with one, people know exactly what they’re getting.

A truly creative leader has enough ideas to make anything happen, but dumping endless ideas into your agency without structure creates chaos. And that chaos does not foster the kind of work that keeps clients happy. Today’s guest knows how to minimize creative chaos, starting with the structure and leadership that attracts clients who are […]

There are so many content creation possibilities for your agency, and the bottleneck is usually your team’s time and bandwidth.

Influencer marketing is all the hotness these days, so there's a lot of chaff that must be separated from the wheat. Today's guest cuts through the noise, and he will show you exactly how to use influencer marketing strategies to win your next big pitch.

There’s nothing worse than hiring a salesperson that doesn’t work out, and on the other hand, the right sales hire can bring your agency to heights you never thought possible.

How confident did you feel about your last proposal ? How can you make them more powerful ?  Today we’re talking all things proposals – from links, to pages you should focus on, to when to use (and avoid) automation. Today’s guest is Kyle Racki, the CEO and co-founder of Proposify, a SaaS company that […]

What specific consumer data points will help you win your next big pitch?  More importantly, how do you help your clients better understand their markets so they will stick with you for decades? Data can be a powerful tool or it can confuse, deceive, and frustrate. Today’s guest has the resume and in-the-trenches experiences to […]

How do you market your clients to extremely skeptical buyers? And who could be more skeptical than doctors and scientists?  It’s in their job description after all, so there is a lot to be learned from successful agencies focusing on life science and healthcare. Today’s guest is Erik Clausen. Erik is managing partner of CG […]

One thing I’ve learned from Brazilian Jiu-Jitsu is that when you spar with a black belt, you may know EXACTLY what he is trying to do to you, but it doesn’t matter, he will do it anyway, and you will be submitted. Same goes for great copywriting. When the writer can hit you where you […]

I have a BIG question for you: How can you think less like a service-performer and more like an innovator so you can keep your clients for the long-haul, no matter what changes we might see in the world? There’s not one answer, but you can learn a lot from a seasoned perspective, one that […]

You know that you should be working on your business instead of in it, but what does that really look like? Today’s podcast guest offers one straightforward, high-leverage activity that every agency leader should prioritize: Making big decisions based on solid financials. But how do you hone in on the numbers that matter? How do […]

As an agency person, your role generally falls into one specific category, like sales or marketing. But what if the company’s problem is bigger than just one category? What if what the company really needs is a reinvention on many or all fronts?  Enter the realm of the consultancy. Today’s guest is Joe Princz, Founder […]

You hear this a lot in the internet age: “If you’re not winning national, or even global clients, your agency is backward and hopeless…” What if that wasn’t always right?  Might it still be possible to run a profitable, highly-regarded agency without planes or long distance conference calls? There are pros and cons to focusing […]

Scope creep, finger-pointing, and angry emails… these things happen when expectations are misaligned between agencies and clients.  If you’ve been there more than once, you probably asked yourself, “How did this happen again?” In today’s wide-ranging interview with Bryce Bladon, we attempt to answer this question, and we  meander to other topics like hiring, sales, […]

In the advertising world, honesty is not always easy to come by, which makes it a valuable commodity: the agencies that can master it can expect to have a major advantage. Today we are talking with Peter Kozodoy: author of the book Honest to Greatness, speaker, and founder of GEM Advertising, a full-service international agency with […]

The age-old question: how do you ensure that your buyers are getting the right message, at the right time, in the right place? The answer is contextual, but when it comes to selling your agency services to brands, one discipline to understand is Account-Based Marketing, or ABM, and today’s guest is a master at helping […]

How should you handle delegating tasks and communicating with your team in a large agency? How do you decide what clients to pursue, and which ‘at-bats’ are worth a swing? These are some challenges covered in today’s wide-ranging conversation with Danny Fell. Danny served as President of the NDP Agency, a major leader in the […]

What should you keep in mind when it comes time to sell your agency? You’ll find out on today’s episode. Today we have video as well! Michael Young comes to us with a wealth of experience on every level of the agency spectrum. After building and selling a boutique PR shop to one of the […]

Is there a magic formula for growing your agency? Today’s guest, Drew McLellan, who comes with nearly 30 years of experience, seems to suggest so.  But a formula is NOT a magic bullet. Drew, more than anyone else I know, stays relevant and practices what he preaches by simultaneously running an agency while consulting with […]

Jonathan Soares joins us today to discuss the growing trend of brands bringing services in-house and what agencies can do to continue to lend value and remain relevant. Jonathan started Agency Labs as the behind-the-scenes development dream partner to a multitude of agencies, and they help clients plan and launch their websites, microsites, campaigns, and […]

Today’s guest Juliana Marulanda is the founder of Scaletime, an operations-focused consultancy dedicated to helping agencies run like well-oiled machines so owners can build a valuable asset. Juliana delves into the when and how of scaling and the challenges agencies must stay ahead of during growth periods. From delivering relevant reports, hiring, project management, and […]

Today’s guest Will Barron is the host of the largest B2B sales podcast in the world, The Salesman Podcast. Will’s goal is to help sales professionals better understand their space, and close more deals. He covers what the traditional sales training model gets wrong and how to improve performance within complex business development situations, especially […]

Nick Cavarra dives into the real meat and potatoes of the sales challenge of providing a viable business reason to maintain a relationship with future clients. Today’s episode is full of fantastic insights on how digital agencies are helping brands reach the customer effectively using the latest trends in digital technology. Nick is the Head […]

Are you hesitating to make that pitch to a fortune 500 CMO out of fear? John Logar’s advice is to pick up the phone and ask the right questions. As our inaugural guest on the podcast, John explains that the fundamentals of the marketing and consulting industries have not changed but the way we go […]