Digiday
The Digiday Podcast
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Episodes
How ‘Close Up’ host Kelley Carter developed into a multi-hyphenate entertainment journalist 15.02.2022 56:31
In the entertainment industry, there’s a term called “multi-hyphenate” that refers to people who may act, direct, write, produce, sing and/or perform other crafts. As an entertainment journalist at The Undefeated, Kelley Carter is familiar with this term. She also embodies it as a journalist. Beyond her text-based reporting, Carter hosts podcasts — including ABC Audio’s recently debuted “Close Up”...
Why Lauren Williams left Vox to create news nonprofit Capital B 08.02.2022 41:15
After the murder of George Floyd by a police officer in May 2020, many journalism outlets and journalists spent time reckoning with how the news industry could improve its coverage for Black people. Among those journalists was Lauren Williams, who was editor-in-chief and svp of Vox Media’s news property Vox.com at the time. Williams and a former colleague Akoto Ofori-Atta — then-managing editor o...
Vice Media Group’s Cory Haik aims for commerce, consumer to represent two-thirds of digital division’s revenue by 2024 01.02.2022 49:22
Vice Media Group’s digital division, like many digital media outlets, currently generates the majority of its revenue from advertising. And like many media companies, VMG’s digital arm is on a revenue diversification kick. “It is my goal to get into 2024 to have a third of revenue coming from ad-supported, a third [from] commerce and then a third [from] consumer,” VMG chief digital officer Cory Ha...
How The Newsette’s founder earned $40M for the media company in 2021 25.01.2022 44:26
Daniella Pierson founded the daily lifestyle- and business-focused newsletter, The Newsette, while on break during her sophomore year of college, and over seven years, has turned it into a $40 million business. That's thanks to, she said, a subscriber base of 500,000, that helped lead the company to end 2021 with a profit worth eight figures. Now, the 26-year-old entrepreneur, who also serves as t...
How Leaf Group transitioned to being a commerce-dominant media company 18.01.2022 51:08
Over the past eight years, Leaf Group (formerly known as Demand Media until 2016) has transformed itself from a SEO-focused content farm to a commerce-driven media company that sold for $323 million to Graham Holdings last June. Much of that transition was done at the hands of CEO Sean Moriarty, who wanted to build a portfolio of expert-led content that readers turn to when making purchases. And n...
In depth: How Digiday reporters are mapping the metaverse 11.01.2022 23:07
To many, the metaverse might feel like an obscure, perhaps mysterious, part of the internet that’s exclusive to gamers, NFT collectors and over zealous tech CEOs. However, as the metaverse develops, the truth is that it has the potential to reshape the entirety of the online world in ways a lot of people don’t expect. The metaverse could be the solution to universal ID, a way to better connect sc...
Minute Media’s Rich Routman explains how B2B tech is becoming a bigger part of the media company’s overall business 04.01.2022 44:52
In its tenth year of being in business and after a string of publisher purchases — which have included The Players’ Tribune and FanSided — Minute Media made its first tech-centric acquisition in 2021 with the pickup of publishing tech platform Wazimo in November. The acquisition reflects how tech is becoming a bigger component of Minute Media’s overall business and how its B2B tech revenue is beco...
Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday's top trends for 2022 28.12.2021 1:08:09
This year was not a quiet one for the industries that Digiday covers and the reporters who have had their ears close to the ground joined the Digiday Podcast to talk about the challenges and trends that they’ve been covering on their beats as well as what we’ll continue to closely watch in 2022, including cookie apocalypse preparedness, mitigating platforms’ influence on media buying, and how the...
BET’s Scott Mills shares plans for BET+ in 2022 and why the network has formed its own studio 21.12.2021 43:57
BET actually entered the streaming wars before Disney and Apple. Two months before the debuts of Disney+ and Apple TV+, the ViacomCBS-owned TV network rolled out its own subscription-based streamer BET+. Now, as the current streaming era enters its third year, BET is preparing some updates to its streaming strategy in 2022, including testing an ad-supported tier and selling a subscription bundle w...
Why Yang Adija gamified NFTs to encourage Turner Sports’ audience to embrace the blockchain 14.12.2021 43:37
Turner Sports has been one of the faster moving media companies in the blockchain space, having made its first concerted effort in launching an NFT project in 2018. For a sports media company, this made sense in a lot of ways. Sports fans have a fair amount of characteristics that would lend to them also being interested in cryptocurrencies, NFT collection and playing in the metaverse. For exampl...
‘It’s too early to sell’: Why Axios is set on investing in internal growth, versus pursuing M&A in 2022 07.12.2021 54:01
It’s been a busy and well-publicized year for Axios, which has made a ton of headlines given the newsletter publisher — known for its trademarked “Smart Brevity” style — is only five years old. In December 2020, the company acquired the Charlotte Agenda to get its local news arm into gear. In February, Axios launched its new software-as-a-service business, Axios HQ, which made over $1.5 million i...
'Becoming a direct-to-consumer company': How Condé Nast's Pamela Drucker Mann is focusing on innovation in 2022 after the best revenue year in a decade 30.11.2021 49:56
For Condé Nast, 2021 was the best year the company has had in the past decade, according to global chief revenue officer Pamela Drucker Mann. And after a tumultuous 2020, that outcome was neither a guaranteed nor expected. As of mid November, the media company’s total global commercial revenue -- including print -- was up 20%, Drucker Mann said on the latest episode of the Digiday podcast. Specif...
How 2021 taught Gallery Media to quickly adapt its TikTok playbook 23.11.2021 43:55
TikTok has transformed the way that consumers and brands interact with each other online over the course of just a couple of years. But the past year in particular has given those brands, and the media companies they partner with, more confidence in their approach to creating content for the platform. The biggest helper in decoding the secrets to TikTok success from a brand perspective is having t...
How Vice Media Group’s Daisy Auger-Dominguez has put DE&I plans into practice 16.11.2021 38:33
Shortly after Daisy Auger-Dominguez joined Vice Media Group as its chief people officer in May 2020, the murder of George Floyd spurred companies across the media industry to pledge improvements to their organizations’ levels of diversity, equity and inclusion. VMG then took the further step of uploading its DE&I initiatives into a dashboard for all employees to see the company’s plans and track i...
AMC Networks’ Kim Kelleher says the TV ad market is still speeding up 09.11.2021 38:51
Everything has accelerated since the pandemic, including the historically slow-moving TV ad market. Not only did this year’s upfront cycle blow by, but early talks ahead of next year’s upfronts are already underway. “We’re having earlier conversations,” said Kim Kelleher, president of commercial revenue and partnerships at AMC Networks, in the latest episode of the Digiday Podcast. “Maybe it’s bec...
The Verge’s Nilay Patel talks about how Vox Media’s tech publication has and hasn’t changed after 10 years 02.11.2021 40:44
Ten years after its debut, Vox Media’s technology news publication The Verge hasn’t necessarily changed all that much — at least not compared to its ambitions from the outset. Rather than changing course over the past decade, the outlet has followed through on its original trajectory. “The biggest difference between The Verge now and The Verge 10 years ago is that we have the staff and the capabil...
Kill Your Algorithm Episode Two: The Vault of Power 28.10.2021 44:47
When the Biden administration named antitrust reform scholar Lina Khan as chair of the FTC, it didn't take long before Amazon and Facebook asked for her recusal in cases related to the two companies. But even as lawmakers call for regulators to rein in big tech algorithms, some have pushed against giving a Khan-led FTC any more money or power to help do it. And some who recall the 1980s-era episod...
How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood 26.10.2021 39:07
Condé Nast Entertainment is not a new player in the TV and film industry. Formed in 2011, the magazine publisher’s entertainment division has had a hand in adapting Condé Nast’s content into shows and movies, including an article by GQ that was made into Netflix documentary series “Last Chance U” and a short story from The New Yorker into Robert Redford-starring film “The Old Man and the Gun.” But...
Kill Your Algorithm Episode One: Shocking Data Stories 21.10.2021 36:15
When the FTC alleged that period tracking app maker Flo Health shared people's private health information with Facebook and Google without permission, its settlement with the company required some changes in how it gathers and uses people's data. But some believed it was just another example of a feeble approach to enforcing the agency's authority. The settlement soon led to a controversial enforc...
NBCUniversal News Group’s Chris Berend explains how streaming has become the centerpiece of the organization’s video strategy 19.10.2021 38:06
TV news networks are swarming streaming, and NBCUniversal News Group is no exception. The Comcast-owned news organization already operates three standalone news streaming outlets — NBC News Now, Today All Day and MSNBC’s The Choice — and is stepping up its streaming operations. NBCUniversal “is becoming a streaming company in large ways, in addition to parks and other things. And so streaming is c...
How Well+Good is using its newsroom's knowledge to steer its commerce business 12.10.2021 42:52
Wellness and self care became two top categories for online shopping in 2020 — perhaps second only to online grocery and toilet paper — thanks to people managing stress levels and tending to personal care from their homes, rather than seeking out those services elsewhere. For Leaf Group’s digital wellness brand Well+Good, that surge in interest was a boon to its e-commerce business, something it’s...
HuffPost’s Danielle Belton sees the editor-in-chief role as being ‘newsroom therapist’ 05.10.2021 39:52
When Danielle Belton started as HuffPost’s editor-in-chief in April, she stepped into a newsroom that had spent a year in tumult. In addition to the trials of covering and living through the pandemic, the news outlet’s staff had gone through a sale from Verizon Media to BuzzFeed that eventually led to 70 HuffPost employees being laid off. And all the while, the newsroom had been without a leader....
‘It’s not going to be nice’: Leah Finnegan is rebuilding Gawker with her editorial vision front and center 28.09.2021 37:27
When the bankrupt Gawker shut its doors in 2016, it seemed unlikely that the site known for snarky opinions, celebrity gossip and haughty critiques would return. But rumblings of the site’s return — and its snippy attitude — came in July 2018 when BDG CEO Bryan Goldberg paid just under $1.5 million for the defunct website. Three years later, Gawker is back up and running (after an initial false st...
‘A perfect time for someone like me to be in this role’: Maria Reeve is breaking barriers at the Houston Chronicle 21.09.2021 42:12
Maria Reeve didn’t set out to become the first person of color to oversee the newsroom of a major metropolis’s flagship news organization. For much of her career, the executive editor of the Houston Chronicle didn’t even have her eyes on editor roles altogether. “I really liked the process, the work of reporting in journalism. And as I became a manager, I really liked the process of helping people...
'Journalism can only be as good as our newsroom culture': Vox Media's new editors-in-chief are redefining the roles 14.09.2021 45:37
The role of editor-in-chief looks a lot different than what it did 20 years ago — or even two years ago. For digital-first media companies, the nuances of what it takes to run a successful newsroom, particularly during a pandemic, are more complicated than ever before. For Vox Media, it meant having two new top editors for its brands Vox and The Cut, who have fresh perspectives on what the job mea...
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