The Difference Maker Revolution Podcast

In this episode of the Difference Maker Revolution podcast, host Jonathan Ryle is joined by Steve Saporito and Ronan Ryle as they welcome their first guest, Katinka Tromp. Katinka shares her journey as a photographer and business owner, including the mindset shifts, strategic decisions, and client-focused approach that helped her reach the milestone of €1 million in revenue . The conversation expl...

2025 was a year of transformation—and the Difference Maker Revolution team is sharing the highlights that shaped it. From AI breakthroughs to hands-on workshops and personal milestones, discover how photographers are embracing change, attracting ideal clients, and taking their studios to the next level . In this episode, you’ll hear: How AI is helping photographers connect with their ideal clients...

Valentine’s Day might be over on the calendar — but for smart photographers, it starts way earlier. In this episode, we break down why most photographers miss easy bookings, how existing clients are your most underused growth lever, and why event-based marketing creates stress unless you know how to use it properly. From client psychology and communication preferences to evergreen marketing, conti...

In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is all about connection, nostalgia, and being present—...

The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing . As more people start asking ChatGPT for help— not Google —photographers who want to stay visible must adapt now. You’ll hear how AI is replacing traditional searches with smart, conversationa...

This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way. Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren’t buying the photos they think matter…and what actually make...

In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing. If you're still optimizing for SEO, you’re already behind. In this episode, Jonathan, Ronan, and Steve break down how tools like ChatGPT and the new Atlas browser are about...

Ready to stop winging it and start winning it? In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.” You’ll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you momentum, and how top studios use a clear why, revenue n...

Every photographer wants raving clients and endless referrals — but what really creates an unforgettable client experience? In this episode, Steve, Jeanine, and Jonathan pull back the curtain on what separates “just another photo session” from a truly transformational experience that keeps clients coming back — and talking about you to everyone they know. You’ll learn how to think like the world’s...

The world of photography marketing is about to change… again. In this episode, the team reveals how AI agents (not just ChatGPT prompts) are becoming full-blown digital workers that can run tasks inside your business — from building ads to updating workflows to sending client emails — all without you clicking a single button. But here’s the real kicker: AI is about to choose which photographers ge...

If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call. In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the referral systems and social media strategies that actua...

Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast , Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have. From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is packed with real-world strategies to increase your b...

Feeling overwhelmed by things you can’t change? As photographers and business owners, it’s easy to spiral when ad costs rise, social media is noisy, or outside drama creeps in. But the truth is, success comes from focusing on what you can control. In this episode of the Difference Maker Revolution Podcast , Jonathan, Ronan, and Jeanine share powerful strategies to protect your mindset, cut out dis...

Are you measuring your success by someone else’s numbers? Too many photographers fall into the comparison trap: chasing averages, sales, and trends that don’t reflect what they actually want from their business. In this episode of the Difference Maker Revolution Podcast , Jonathan, Ronan, and Jeanine reveal the real “secret sauce” to defining success on your own terms. If you’ve ever wondered why...

AI isn’t coming for photography—it’s already here. And if your business is built on impressing other photographers instead of serving clients, you could be in serious trouble. In this thought-provoking episode, Ronan, Steve, Jeanine, and Jonathan pull no punches as they explore why being a “photographer’s photographer” is no longer enough—and what you must do to survive and thrive in the age of AI...

Is hiding your prices killing your sales—and your reputation? In this episode, Ronan, Steve, Jeanine, and Jonathan tackle one of the trickiest (and most misunderstood) parts of running a photography business: when and how to talk about money with clients. Spoiler: most photographers get this wrong—and it leaves clients feeling icky, burned, and never coming back. What you’ll learn in this episode:...

Are you unknowingly holding your photography business back by cutting the wrong corners? In this lively, no-nonsense conversation, Ronan, Steve, Jeanine, and Jonathan dig into why so many photographers sabotage their success by skimping on the very tools and investments that could transform their business. This episode will challenge the way you think about money, mindset, and what really matters...

Every photographer hits a slump. The shoots feel flat, the bookings slow down, and the energy just isn’t there. But your mojo isn’t gone for good—you just need the right strategies to reignite it. In this episode of the Difference Maker Revolution Podcast , Ronan, Steve, Jeanine, and Jonathan share practical, real-world ways to get your spark back in business and in life, so you can show up as you...

Moving your studio to a brand-new city (or even across town) doesn’t have to mean starting from scratch. In this episode, the team unpacks how smart photographers turn relocation into a booking-boosting opportunity — instead of a slow, painful restart. In this episode, you’ll discover: The 6–8 week marketing window that can have you fully booked before you even unpack. How to use Facebook ads and...

What if you could triple your photography studio’s sales — without changing your pricing, products, or running a single sales training session? In this episode, Steve pulls back the curtain on a two-day studio visit that transformed a struggling team into a profit-making machine. From removing “sales killers” to reframing client conversations, this is a masterclass in simple shifts that deliver ma...

Are your sales mysteriously stagnating—even though your work is strong? You’re not alone. In this powerful and honest episode, Jeanine and Steve unpack the silent killers lurking in your daily habits that are sabotaging your photography business—often without you even realizing it. Tune in to discover: The #1 sales killer most photographers avoid (hint: it’s in your pocket) Why automating too much...

Struggling to get clients over the line? Feeling like you're doing everything right but bookings still aren't flowing? In this game-changing episode, Ronan and Steve dive deep into the one thing most photographers overlook—mindset. Your camera skills aren’t the problem. Your portfolio isn’t either. The real block? It's how you think. Key Highlights: The surprising role mindset plays in whether cli...

Are you shooting what you love… or what your clients actually want? In this eye-opening episode, Ronan and Steve dive deep into the Photography Accuracy Report – a game-changing tool that’s helping studios boost client satisfaction, skyrocket sales, and eliminate guesswork in the shooting process. Learn how this powerful feedback loop lets you: Track what clients really love (hint: it’s not always...

Is the portrait photography industry already dead? Or is it just evolving into something far more powerful? In this eye-opening episode, Jonathan and Ronan pull no punches as they unpack the uncomfortable truth most photographers are ignoring: the industry as we know it is in decline. But this isn’t all doom and gloom. In fact, it’s the best time ever to reinvent yourself and create a business tha...

Think Christmas marketing is a December problem? Think again. In this high-energy episode, Jeanine and Steve break down why the most profitable photographers are already gearing up for the holidays—before the summer’s even over. Whether you shoot families, pets, boudoir, or branding—Christmas is your biggest opportunity… if you’re ready for it. In this episode, you'll discover: Why waiting until O...