Imagine a Place Productions

The Design Pop

Arts EN ↓ 47 episodes

I'm your host, Alexandra Tseffos, and welcome to The Design Pop, a podcast for dealer designers! The world of the dealer designer is changing and now more than ever, this community plays an ever-increasing role in the success of projects. These designers possess a wealth of knowledge and passion for furniture and design, but it seems this group is often left unrecognized. As the industry evolves, there is a growing recognition of the value of this role, leading to more opportunities for empowerment. Join me as I share my experiences as a designer, trainer, and consultant to help this community...

Author

Imagine a Place Productions

Category

Arts

Latest episode

Jun 8, 2026

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Episodes

AI in Design: Friend, Foe, or Just a Fancy Tool? 03.10.2024

Are you using AI without even realizing it? In this episode, Alexandra takes a fun dive into how AI is shaking up the design world. She’s joined by Kari Anderson , founder of Techbox Collective , Scott Loomis from Steelcase , and Felipe Teixeira of Encodec to chat about how AI is being used in real design projects. They break down the perks, the pitfalls, and what we need to watch out for as AI be...

Look for Friendly Faces 19.08.2024

Join Alexandra as she takes you on a journey to the CET Experience , Configura's annual user conference. From her emotional first attendance in 2009 to her current role as a media sponsor, Alexandra shares personal anecdotes and insights into this unique industry event. Featuring interviews with Configura CEO Stefan Persson and award-winning designer Allessandra Sollazzo , this episode explores wh...

Jet Lagged and Inspired: From NeoCon + Design Days, to Greece, and Beyond 11.07.2024

In this episode, Alexandra Tseffos takes a moment to reflect and reconnect after a whirlwind month. She shares stories from a recent journey to Greece, exploring her heritage and creating memorable family experiences. From historic landmarks to unique family dynamics, Alexandra's travel tales reveal deeper connections to her life's purpose. She also dives into her experiences at NeoCon and Design...

Less Noise, More Flow: What drives rep-designer collaboration? 07.06.2024

What truly drives collaboration between sales reps and designers? Today, we cut through the noise to explore how technology and simplified processes can foster better partnerships. Join us as we hear from industry experts Lindsey Shepherd , owner of Full Circle , and Tom Caterino , principal at Contract Sources in Boston, as they share how they use technology and unique approaches to communication...

The Power of YOU: Designing Your Personal Brand for Growth with Aaron Estabrook, OFS 06.05.2024

In today’s episode, we sit down with Aaron Estabrook , Director of Digital Marketing and Media Strategy at OFS , who shares compelling insights on building a personal brand that resonates and stands out in a crowded market. Together, they explore the impact of personal branding on career advancement, the psychological barriers professionals face, and practical strategies for overcoming them. Aaron...

Crossing Over: From Designer to Dealmaker with Alison Kulisek 15.04.2024

Are you thinking of "crossing over?"  On this episode,  we welcome Alison Kulisek , a designer-turned-salesperson who has experienced multiple "crossover" events in her design industry career. Alison is currently an Account Executive at MDC Interior Solutions and today she'll share her path from dealer designer to sales, discussing the stresses and challenges of both roles. This episode offers a d...

Flipping the Traditional Dealer Script with Laura Boone 11.03.2024

On today's episode, Laura Boone , co-founder and principal of turnerboone, shares the unique business model and company culture that drives their success. During our chat, Laura discusses prioritizing highly skilled account managers (who have design backgrounds) over traditional commission-based sales, emphasizing hiring for culture fit and developing leaders internally. Laura also highlights embr...

Pivoting with Purpose 19.02.2024

Despite starting his design career in his 30s, Paul Riches has become a distinguished leader at MillerKnoll. Captured during a conversation between long-time industry friends at the CET Experience, Paul traces his winding path to design. From deciding against law school to touring with a heavy metal band, his journey demonstrates how saying "yes" can unlock unforeseen opportunities. Now a celebrat...

Part 2 of Exploring Design Incentives 22.01.2024

In the second installment of our series, we delve deeper into the actual practices of dealer design incentives. Join us as we speak with Brent Matthews , President of Price Modern , who explains the rationale behind introducing designer incentives in their organization. We'll also engage with two design leaders who take distinctly different approaches to incentives. Joining us are Julia Machado ,...

Skin in the Game: Part 1 of Exploring Design Incentives 15.01.2024

As projects get more complex, dealer designers juggle more responsibilities - and as more responsibilities grow, so too does dealer designer compensation, right? RIGHT?! Well, apparently, not always… In this first episode of our two-part series, we dive into the complexities of dealer designer compensation and incentives. Join us with consultant Shelley Rosetta from Solomon Coyle , who helps shed...

Embracing the Unknowns: My First Year Podcasting 18.12.2023

Can you believe it's been a whole year of podcasting already? Crazy! As a new podcaster, 2023 has been a fun and surprising journey. For instance, my kiddos now call this podcast, "mama’s show" and my hairstylist mentioned she “digs the sound of my voice.” It’s a little startling to know so many folks are listening, both inside and outside our industry. Even though I’m still adjusting to this new...

Squeaky Wheels Get Promoted: Taking Initiative in Your Design Career 27.11.2023

Recorded LIVE from the CET Experience, Alexandra sits down with Julia Machado , Director of Design at Price Modern . Together, they explore Julia's transformative journey from a production designer to a leader in management. Their discussion delves into  the evolution of her leadership skills, the criticality of maintaining work-life balance, and the art of empowering teams while fostering special...

LIVE from CET Experience with Stefan Persson, CEO at Configura 17.10.2023

CET Experience is Configura's annual user community conference. This year, CETx was in Scottsdale, Arizona and The Design Pop Podcast was lucky enough to get to speak to, interview, and mingle with the attendees of this incredible event. In fact, we were excited to get some time with a very special guest, Stefan Persson , Chief Executive Officer at Configura (maker of CET Commercial Interiors soft...

Making the Leap: Pivoting from Physical to Digital Design 09.10.2023

While at AIA’s Women's Leadership Summit , there were references to the fact that women were leaving the profession between graduating and becoming licensed.  When I asked where they were going, a common response was: Interior Design and UX. Kari Anderson has spent 3 decades in the industry, mostly at dealerships, and has always been fascinated by technology. I met her as an early adopter of CET i...

The Ancillary Dilemma: Who Calls the Shots? 12.09.2023

In today's episode, we're going deep into a surprisingly hot topic in the world of the dealer designer. Should the reins of ancillary decisions be in the hands of designers, salespeople, a specialist, A&D, manufacturer’s rep… all of them? To help break down this debate, we welcome two very special guests, Jodi Sorenson (Director of Furniture Design at AGILE INTERIORS ) and Abby Leopold (Principal...

Crafting Expectations: A Designer Parent's Guide | Ellen Gerovac, BSI 07.08.2023

In today's episode, Alexandra interviews Ellen Gerovac , VP of Design at BSI-Milwaukee and Mother of 4 children. Together, they discuss their experiences becoming parents while building design careers, including overcoming early misconceptions about motherhood in the industry.  Ellen shares advice on setting boundaries between work and home life, being creative about managing workload, and involvi...

Dealer Designers Can Dent the Universe | Josh Collins, Atmosphere Commercial Interiors 10.07.2023

Today, we chat with Josh Collins , Design Director at Atmosphere Commercial Interiors . In this episode, we discover how Josh's experience working in A&D and data analysis led him to prioritize design and embrace the challenges of the dealership industry, realizing the immense potential for dealer designers to make a lasting impact on the world of work environments. We also explore the transformat...

The Dealer Stress Index | Rob Langejans, AlwaysStrategic 15.06.2023

In Part 2 of our designer stress series, I team up with esteemed communication coach and AlwaysStrategic founder, Rob Langejans , as we explore the findings from our Dealer Designer Stress Assessment . With his extensive expertise in Architecture, Engineering & Construction, and Contract Furniture, he brings a wealth of knowledge to the conversation. Tune in as we go further on the topic of managi...

Under Pressure: Navigating Stress as a Dealer Designer 05.06.2023

Let's talk stress. In this episode, we're taking a deep dive into the complex stress landscape that dealer designers confront daily. From relentless requests for deliverables, quick deadlines, exhaustive email chains, and unending creative demands - we examine how these tasks can grind you down. This balancing act between projects and people strains not just the mind and body, but also begins to c...

Get to the Table | Jill Stewart, Office Revolution 09.05.2023

On this episode of The Design Pop , I sit down with the brilliant Jill Stewart, VP of Business Strategy at Office Revolution . Together, we dive into Jill's journey, starting as a dealer designer to leading a diverse team of designers and workplace professionals today.  Jill breaks down what she's learned on this journey and how embracing change just might be the most important skill we can learn...

The Best Place to Start 11.04.2023

Welcome to the very first episode of The Design Pop ! So...where should I start? In this inaugural episode, I take a moment to reflect on my design career and share the valuable lessons I've learned along the way. As I delve into the topic of success, I ponder which skills have truly contributed to my achievements. For instance, could it be that figure skating, a passion nurtured by my Mom, has pl...

Introducing The Design Pop with Alexandra Tseffos! 29.03.2023

I'm your host, Alexandra Tseffos, and welcome to The Design Pop! I'm here to help you build a design career that you love by learning and understanding perspectives from within our industry. Whether you're a furniture enthusiast or just curious about growing and learning more to apply to your own career. I'm glad you're here. Through my journey as a designer and trainer in the design community, di...

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