The Demand Gen Fix by GrowthMode Marketing

Lead generation and demand generation. These terms basically mean the same thing, right? Wrong. In a recent guest appearance on The Thoughtful Entrepreneur podcast, GrowthMode Marketing’s CEO, Deanna Shimota, sheds light on the crucial differences between these marketing strategies, debunking the misconception that they are interchangeable terms.  The conversation highlights some of the limitation...

A strong strategy should always come before building out a complex marketing technology stack for your organization. But once you’ve got that down, it definitely makes sense to look at how technology can help enhance and streamline your marketing programs. But where should you start? There are thousands of software options out there to build out a marketing technology stack. In this episode of The...

You’re working on a demand gen marketing strategy that speaks to your company’s buyers across funnel stages. It has key themes and messages you think will resonate with buyers like never before. Then, your email pings. It’s a meeting request from Sales. Yup, they need more leads.   It’s the classic squeeze. How do you strike the right balance between tackling low hanging fruit, targeting in-market...

If your marketing programs aren't driving the results that you need, it's time to do something different. Because quite frankly, if you're falling behind on revenue and you think doubling down on the marketing tactics that you've already been doing are going to deliver different results, you're probably going to be disappointed. Continuing the conversation from our last ep...

We often talk to marketing leaders who are struggling to figure out why their marketing efforts are not driving results. Sometimes, the reason is more obvious to our team looking in from the outside than it is to those on the inside busting their butts to move the needle.   In this episode of The Demand Gen Fix, we talk about some of the issues we often see - and what you can do to rethink your ap...

The perennial rivalry between marketing and sales departments - it's like a long-standing debate that never seems to end. Despite everyone’s best efforts, these two teams can sometimes clash, causing a disruption in the company's productivity.    Listen into part two of our conversation with Brett Keirstead, a fractional chief sales officer and former senior HR tech sales leader. In our...

Challenges between marketing and sales is a tale as old as time. Despite everyone’s best intentions, these tensions sometimes boil over and can be counter-productive to company success. And that is a shame, because together, we can drive real growth for a company – but only if we are all rowing in the same direction.   Join us on this episode for the first part of our conversation with fractional...

A smart marketing strategy can create the catalyst for high growth. But there are common mistakes that make marketing less impactful – ultimately killing a company’s full growth potential. In this episode of The Demand Gen Fix, we diving in even deeper to explore more of the pitfalls that can prevent businesses from achieving high growth. From neglecting target audience research to focusing too mu...

There are some very common mistakes that marketing teams make that diminish marketing’s impact and hinders a company's growth potential. In this two-part topic, we’re diving in to share the pitfalls that hold marketing teams back from achieving optimal results - along with advice on a different approach to take instead to ensure your demand generation engine creates a catalyst to growth.    F...

Lead scores have long been touted as the key to uncovering the best prospects to pass on to sales. However, high engagement levels don’t necessarily equate to buying intent. So we think marketers need to rethink how they use the lead score. In this episode, we delve into the nuances of lead scoring, highlighting the shortcomings of relying solely on engagement levels to gauge buying intent. We als...

Demand generation is a key element to achieving high growth for your company. And to fuel your revenue growth, you need a solid omni-channel distribution strategy that encompasses three avenues to getting your content in front of your ideal customer profile.  First, create compelling content on your website that allows prospects to dive deeper and engage with your brand. Second, build your audienc...

An effective demand generation engine is fueled by great content. And once you’ve defined your strategy – it is the next step to achieving high growth. The goal is to create content so good that it engages your audience and peaks their interest so they follow along and continue to consume more content – ultimately building trust and an affinity for your company and your solutions.  In this episode...

To build an effective demand generation engine, you’ve got to start with the strategy. This is the compass that provides direction to ensure your marketing is impactful and drives growth for your organization. But many marketers want to skip over the strategy and go straight to execution.   That is a mistake.    The strategy elements are critical to ensuring your execution is hyper-focused on the...

If your organization’s priority is high growth, this episode is for you! A strong demand generation engine that is continually fueled is key to creating a catalyst for growth.  But what exactly goes into that demand generation engine?  There are primary three pillars to build out:  Strategy - the map to achieve growth Content - the fuel to your engine Distribution - the wheels that travel  In this...

The success of a demand generation engine depends on the many parts that make it run. In this episode, we focus on the first step to building your engine – the ideal customer profile. An ideal customer profile is different than a buyer persona. It defines companies that are the best fit for your products and services. It focuses on key characteristics of an organization, major buying triggers and...

B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation – a strategy that caters to the way buyer’s actually want to buy. Join us every week for interesting conversations around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders...

A unique point of view is the story you tell in the market to drive awareness, build trust and ultimately build demand for your products and services. It is about finding an angle that your company can stand behind – that is different than what prospects are hearing from competitors. You are not necessarily re-inventing the wheel. It is likely that the thoughts for a unique point of view already l...

Is your company’s digital footprint your best salesperson? If you can't resoundingly say yes, then you've got work to do.  Marketing content is a very critical component to building a strong demand generation engine. The challenge is it takes a lot of work to build out a large content library. In this episode of the The Demand Gen Fix podcast, we get into how you can slice and dice your...

Random acts of marketing. It’s a real problem. And as marketers, we’re all guilty of it at some level. From creating content just for the sake of content to not giving programs enough time before we ditch the effort and move on to the next tactic, random acts of marketing will drain your resources. This busy work that doesn’t have focus and a real intent behind it adds up over time to an ineffecti...

For every product and service, there’s an addressable market that could all be potential buyers. So how do you rope them all in? The easy answer is, you don’t! On today’s episode of The Demand Gen Fix, we’re talking about why it’s important to really narrow down who you’re marketing to in order to expand the reach you have. The more focused your audience, the more you can tailor your message to st...

What is your digital footprint and why should you invest in it? On today’s episode of Demand Gen Fix, we’re discussing why and how your online presence needs to be your best salesperson. Buyers are doing more and more of their own research online before making a purchase. In fact, 72% of millennials don’t want to talk to a sales rep when purchasing a product, so companies need to know how to adapt...

How exactly does demand generation drive better results? We’re talking about three steps to build demand generation for your brand: create demand, demand capture, and convert demand. With 72% of buyers expressing that they prefer to never have to talk to a sales rep, how do you put this into practice?   Creating demand generation initially should focus on pain points – not selling your products. F...

Welcome to our first episode of The Demand Gen Fix! On our inaugural episode we’re sharing our hot take on lead generation and why it’s not an effective strategy in today’s market. The connection between sales and marketing can end in frustration for both parties when it comes to finding good leads.  The key to success is demand generation. But how does this approach to marketing differ from lead...