The Deep Dive

<p>In this conversation, Philip spends time with Ron Principe, co-creator of the Scratch DJ Academy discussing the origin of the Academy the first of its kind school for the art form of DJing. They cover the impact of technology on music, the power of music in branding, and the inherent futurism of DJs. </p><p><strong>The Drop</strong> – The segment of the sh...

<p>In this conversation, Philip spends time with Adam Williams, CEO of Takumi a London/NYC based influencer marketing firm. In their conversation they discuss the evolution of influencer marketing and what is on the horizon for the fast growing but controversial marketing category. </p><p><strong>The Drop</strong> – The segment of the show where both Philip a...

<p>In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative’s. Advertising has become a “collection of things” and they breakdown the mythology of binary. </p><p>Rigor vs. Measurement</p><p>Art vs. Science</p><p>Generalist vs. Specialist</p><p><br></p><p...

<p>In this conversation, Philip takes a journey through space and time with Dr. Tia Kansara, Founder of Replenish Earth. They discuss the importance of the global commons and how Replenish Earth focuses on creating an ecosystem that exist in harmony with nature. Additionally, how do we transform our language, business norms and ensuing strategy to make a better life.</p><p><st...

<p>In this conversation, Philip spends time with Prof. Sandy Darity, the Samuel DuBois Cook Professor of Public Policy, African and African American Studies, and Economics at Duke University. Prof. Darity is one of the foremost experts on the Black wealth gap and reparations and he and Philip discuss the economic and historical case for reparations and its effect on the trajectory o...

<p>In this conversation, Philip spends time with Timothy Snyder, Yale Professor of History at Yale University. The basis for their conversation is Prof. Snyder’s article “What Turing Told Us About the Digital Threat to a Human Future”. The rise of AI and its ensuing potential and threat to human future is dissected over the course of the episode. We also find time to tackle some current news...

<p><strong>Part 2 with Orlando Wood, Chief Innovation Officer, System 1</strong></p><p>In part 2 of the conversation with Orlando Wood, we continue to explore why the advertising brain has turned sour through Orlando’s recently published book Lemon. In this episode, we spend time discussing long term solutions and alternatives to the current advertising environment.&a...

<p><strong>Part 1 with Orlando Wood, Chief Innovation Officer, System 1</strong></p><p>In this week’s episode Philip talks with Orlando Wood, Chief Innovation Officer, System 1 and author of Lemon: How The Advertising Brain Turned Sour. Philip and Orlando dissect the findings in Lemon discussing advertising effectiveness, the dynamics of left brain/right brain thinkin...

<p><strong>Part 2 w/ Joseph Illidge, Editorial Director, A Wave Blue World</strong></p><p>In part 2 of the conversation with Joseph Illidge we continue our exploration of geek culture surpassing the mainstream. Specifically Philip and Joseph use comic book allegories to frame public policy. Additionally, they examine what a movie like Joker and a TV series like Watchm...

<p><strong>Part 1 with Joseph Illidge, Editorial Director, A Wave Blue World</strong></p><p>In this week’s episode Philip talks with Joseph Illidge, Editorial Director of A Wave Blue World. Philip and Joseph discuss their roots in geek culture and how niche cultures are now mainstream influencers. They continue with the power of the Hero’s Journey” in narrative storyt...

<p>In this week’s episode Philip continues his conversation with Tim Stock, Co-Founder of ScenarioDNA. Philip and Tim talk about the challenges of using value based language with clients and the power of measurement to support new ideas. The future design of cities, how we measure “liveability”, our multiple online personas and so much more are center stage in their discussion. <...

<p>In this week’s episode, Philip is joined by Tim Stock, Co-Founder of ScenarioDNA. Our conversation focuses on culture and how it plays a role in strategy particularly when it comes to the things that aren’t easily seen by conventional methods. We talk about how culture leads to design and then becomes policy and what are potential limitations to scale. </p>

<p>On this episode, Philip is joined once again by Derek Walker, owner of Brown & Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip....

<p>On Episode 1, Philip is joined by Derek Walker, Owner of Brown & Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip. <...

<p>The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip will go below the surface with the people who matter the most.</p>