The Dealer Playbook

Have you ever wondered how a personal crisis might just be the catalyst for a profound transformation in how you lead your team? That's the story Scott Greenberg, author of "Stop the Shift Show," brings to our table as we unravel the potential of culture within organizations. What We Discuss In This Episode: Scott's journey from budding film student to a cancer warrior and even...

Matas Buzelis is the Head of Communications at carVertical .com Matas Buzelis brings a wealth of knowledge and expertise to the table, shedding light on the intricacies of the global car market. What We Discuss In This Episode: Ever wondered about the global impact of automotive fraud? Matas sheds light on the mission of the Association of Automotive Intelligence, an initiative aimed at combating...

Dave Spannhake is the Founder and CEO of Reunion Marketing, one of the fastest growing marketing companies in the country that specializes in using data and consumer behavior to create highly effective marketing strategies. What We Discuss In This Episode: Dave sheds light on the challenges businesses face when Google, once a reliable partner, undergoes drastic changes in its support system and ad...

Subi Ghosh is the Executive Vice President of Strategic Partnerships & Marketing at Stream Companies. What We Discuss In This Episode: We delve into the importance of first-party data and how it can be leveraged to create personalized marketing experiences. Subi emphasizes the need for dealerships to have a plan for post-cookie tracking and retargeting, as cookie deprecation is already happeni...

Subi Ghosh is the Executive Vice President of Strategic Partnerships & Marketing at Stream Companies. What We Discuss In This Episode: We delve into the importance of first-party data and how it can be leveraged to create personalized marketing experiences. Subi emphasizes the need for dealerships to have a plan for post-cookie tracking and retargeting, as cookie deprecation is already happeni...

In this power-packed episode, I sit down with the brilliant mind behind Automotive Wealth, Rob Bacharach. Rob is the president and founder of Automotive Wealth, a seasoned financial planner specializing in empowering automotive professionals to secure their financial future. With a wealth of experience in the industry, Rob brings a unique perspective and a passion for helping individuals navigate...

Ever wondered how the digital revolution has transformed the car buying process? Join us as we sit down with Kirk Preiser, Senior Vice President of Sales and Marketing at LeadVantage. Formerly the Director of Retail Buying Experience at Audi of America, Kirk shares an insider's look at how the industry is syncing the online and in-store experience. Together, we dissect the omni-channel approa...

Gary Graves co-founded InteractiveTel, now TotalCX, in 2008 and presently serves as CEO. Previously, he served as the company's first Chief Technology Officer. He developed the communications platform on which the company's proprietary products are based and has been instrumental in the company's dynamic growth trajectory.  What We Discuss In This Episode: Data-Driven Insights: The...

It all began with automotive inventory management software. I never imagined I'd end up in the automotive industry. Back in the day, my childhood buddy Dan Collingridge and I had this grand plan of starting a record label and radio station dedicated to alternative rock music, the dream we called 1500 am THE PITT. I went to school to chase my sound engineering certificate, and Dan pursued his...

Ever get caught in the hustle, only to realize Christmas is knocking on the door? Yeah, I've been there, too, and what a year. I recently took to LinkedIn and Facebook to satisfy my curiosity about people's thoughts and predictions about what's coming in 2024 for us in the retail automotive realm. I will be straight up with you.—it's a fascinating mix of outlooks. There are som...

Kelly Stumpe , also known as The Car Mom, is a social media influencer, car enthusiast, and advocate for local independent dealerships. She has over 473,000 followers on Instagram and is known for her engaging and informative content about cars from a mom's perspective. What We Discuss In This Episode: The Birth of The Car Mom Brand: Uncover the origins of The Car Mom and how Kelly seamlessly...

Erin Richmond is the Chief Revenue Officer of sMedia , a digital advertising and marketing agency in the automotive industry. With years of experience in the industry, Erin has worked her way up from a customer success manager to overseeing the agency's customer-facing teams.  With a knack for connecting the dots and driving results, Erin joins us today to share the keys to unlocking efficien...

Ashley Cavasos is the Marketing Director at Demontrond Auto Group in Houston. What We Discuss In This Episode: As the marketing director for Demontrond Auto Group in Houston, her journey from a temporary receptionist to a marketing powerhouse is a testament to the upward mobility available in the auto industry.  With an innate understanding of the dynamic interplay between marketing and operations...

Mike Draper , the former SWAT police officer and Air Force vet is making waves as a viral content creator and social strategy expert. His MBA mind, coupled with experience in real estate and mortgages, has enabled him to decode the secrets of social media success. Building a social channel with over 1.3 million organic followers, Mike’s unique approach proves that growing on Social Media is not a...

Rahim 'Cherry' Bhimani is the General Manager at Motorvation Trucks in Georgia. He started his career in the car business as a detailer and worked his way up to his current position. Rahim is known for his passion for solving problems and providing exceptional customer service. What We Discuss In This Episode: Rahim Bhimani, General Manager at Motorvation Trucks, joins us to discuss his...

Glenn Lundy   is the only person in the world that grew a dealership 800% in 5 years, from 120 cars a month to 1000, in a small town of only 9600 people. He is also the founder of the 800 Percent Club . Known for his innovative and resilient mindset, Glenn shares insights on weathering storms in the auto industry, drawing inspiration from his vast experience and unique perspectives. What We Discus...

Todd Hauser is the Executive Vice President, Strategic Partnerships at fullthrottle.ai . Todd has been actively involved in the automotive industry for over three decades. He has witnessed how the industry has evolved from the age of traditional advertising to digital marketing and, now, the era of generative AI.  What We Discuss in This Episode: Back in the time, marketing was relatively straight...

International Keynote Speaker, Best Selling Author, Award -Winning Sales Strategist, and Former Automotive Dealer Principle. In this episode, I sit down with my dear friend, Lisa Copeland, after a decade-long hiatus from our last conversation. We delve into Lisa's journey from the automotive industry to the world of real estate and beyond. Discover the pivotal moments and stepping stones that...

We all want more customers right? In this highly competitive world of auto - industry, turning prospects into loyal customers is a crucial skill for success. But It's always crucial to nurture prospects from the start so they become clients . Well in this episode, I want to share an exciting and innovative strategy with you that will revolutionize the way you turn prospects into loyal custome...

Today's episode I had the pleasure of sitting down with Crissy Burton. Crissy also known as the “The Car Fairy” Burton is based out of Indianapolis, Indiana working at one of the top 10 dealer groups in the United States and has surpassed many of her colleagues in just a span of five short years. In one month alone in 2021, Crissy was proud to have sold 73 units! That brought in a total gross...

This year has brought some health concerns to yours truly, and as a result I decided it was high time to pay closer attention to my health and wellness. Yes, I've lost weight and gained muscle, but most importantly I've gained a level of mental clarity I am not sure would have happened otherwise. It got me thinking about the widespread  outcomes of hustle culture throughout the industry...

In this episode I had the opportunity to sit down and chat with Michael Heidner, who holds the position of Vice President of Analytics and Business Intelligence at Foundation Direct as well as Ben Yehle, who is the Measurement Lead at the Foundation. During our discussion we delved into the intricacies of analytics and explored how data driven decision making is shaping the evolving landscape. Wha...

Kiera Fogg is the Vice President of Customer Experience and co-founder at Ribit , and Alva Senow is the Vice President of Sales and Finance at Ribit . Together, they've brought a revolutionary solution to the automotive industry with Ribit AI - Reinvention Initiative Between Industry and Technology. In this episode, we dive deep into the world of artificial intelligence dissecting the misconc...

Andrew Myers is the owner of Parachute Video Ads. Andrew began in sales and marketing from as young as the age of 16 years old, selling toys door to door which eventually led him to stumble into the world of selling cars at staffed event sales all over the country. This led to the founding of a renowned video studio in Seattle, What's Next Media, which focused on automotive sales videos, even...

Imagine an automotive conference that is as much educational as it is fun. Imagine not only getting to learn from the speakers but also networking with them! I'm talking about speakers like Jesse Cole, the owner of the Savannah Bananas baseball team, and Dr. Nicole Lipkin; a renowned Psychologist and leadership consultant. I'm also talking about industry juggernauts like Patrick Abad, Li...