The Dealer Lab

In this episode, we sit down with Marc McAllister, a dynamic figure in the motorcycling industry with extensive experience at Harley-Davidson and Tucker. He shares his journey from Dublin, Ireland, to Wisconsin, and his career spanning mechanical engineering to dealer development. Marc explores the intricacies of dealership operations, the importance of customer satisfaction, and the evolving land...

In this episode, we dive deep into the challenging yet rewarding process of reviving a struggling motorcycle dealership. Join us as we discuss the initial hurdles, like excessive flooring costs and unanticipated floods, and explore the significant life changes and decisions involved in taking on this role. We recount the efforts to restore the dealership's reputation through community events, such...

Driving Dealership Success: In-Depth Marketing Insights with CRCIn this episode, we delve into a conversation with Mike from CRC, discussing the challenges and triumphs of dealership marketing. From the importance of managing customer data to the effectiveness of direct mail and email marketing, Mike shares valuable insights and experiences. The discussion covers the integration of CRC’s tools, da...

Join us on an intricate journey with Max and John Franco as they recount the compelling story of Moto Julia, a motorcycle dealership rich with history and community spirit. Discover how chance meetings and bold decisions led to the remarkable transformation of a struggling business. From John's early years immersed in the world of motorcycles to the serendipitous events that brought Max and John t...

An In-Depth Conversation with Ekho Co-Founder Rowan MocklerIn this episode, we sit down with Rowan Moakler, co-founder of Ekho, to discuss how their groundbreaking platform is revolutionizing dealership operations. Rowan shares insights on Ekho's unique features, the benefits of an integrated digital sales process, and the potential for long-term industry change. We also delve into Rowan's backgro...

Revolutionizing Dealerships: Innovating F&I and Customer ExperienceIn this episode, industry experts discuss the evolving landscape of F&I (Finance and Insurance) in the dealership world. They explore how the buying process has shifted online, demanding changes in sales tactics and customer engagement. Steve Dodds, a renowned F&I trainer, joins the conversation to share insights and in...

How to Turn Your Failing Service Department Into a High-Performance Machine: Insights from Billy Nicoll In this insightful podcast episode, Billy Nicoll shares his extensive experience in transforming underperforming service departments into top-performing operations. Billy discusses his journey from starting Nicoll Racing in 1999 to managing large service teams at Fay Myers and GForce. The conver...

In this episode, the team discusses the challenges of transitioning from traditional management to becoming an effective operator who can foresee and prevent problems in a retail environment. They share their own experiences, such as conducting GM meetings, implementing new training programs, and navigating the complexities of processes like Google Classroom setups. The conversation delves deep in...

In this episode, the team discusses the launch of their Ownex dealer cohort, aimed at improving motorcycle dealership operations and customer experiences through innovative solutions. The conversation covers various topics such as the importance of consistent customer service, unique challenges faced by service advisors, and the role of technology and new processes in transforming the dealership l...