The DC Practice Growth Show

The fundamentals to a reactivation campaign are where you truly win. If you simply do these things right you will beat out high level marketers. With every campaign just email, text, call and send something in the post and you will win.

This is my list of 11 things that you can do to tip the scales in your favour prior to day 1. I truly believe that if you even do half of this list properly you'll be in a much better place prior to your day 1.

I believe this is real reason behind why all chiropractors suck at selling. Selling something that people can't see or touch is tough! Selling a brand new car is easy, they can test drive, they get the new car smell but chiropractic is completely different, it's tough to sell something on talk of results!

Core values are heart of any business and need to be done right. The common misconception with core values is that they are an outwards facing tool but in reality they should be inwards facing and there to keep you and your team accountable. The tighter the context the higher the performance of the team.

Chiropractors do you know your cost per lead or cost per client? You need to know these numbers, people say they only got 3 clients from a Facebook ad but broke even on the front end! Who else would be okay with 3 FREE new clients?

This is a mixture of and offline and online strategy that we've fused together during lockdown. This strategy has produced 50 new patients in a single dat for some people.

I often tell the story of the travelling dentist and this story alone helped me reactivate over 1360 patients and make one of my students well over $100,000. The idea behind the story is that we all have old patient files laying around, these files can still be used, upload them into your server and contact them now!!!

Recently I purchased a peloton and boy what an experience but the other day when I was riding I stopped one second short of the line and dropped 100 places and this really made me think of how true this is in life and business, sometimes if we just keep going for that extra second then we will get so much further. So just keep pedalling!

Keeping your clients engaged during lockdown is the key to surviving and coming out the other side stronger. A way which has seen my students have records during a covid year is sending daily emails, yes daily emails. These emails are called Seinfeld emails and are basically emails about nothing but they keep you and your business front of mind for all of your client base. 

New patient show up rates have always been tough but no there's 'permission' in the market place to allow us to double if not triple show up rates new for new clients. So many places now ask for deposits or full payment up front because time slots are so limited so why can't we, as chiropractors do the same? The market right now is allowing us this opportunity, I've tried this in my practices and...

We're all in a bit of yo yo at the moment whether it's entering different 'tiers' in the UK, coming in and out of lockdown around Europe or state by state changes in the US but here's a few tips that can help when rescheduling or reactivating patients throughout this time. Here's a quick sneak peak, make sure you have someone on the phones at all times!

I truly believe that this is one of the most important stats that every chiropractors needs to know and that that's your future visit stat. How many people have you got booked in the diary 4 weeks from now?  Register for my FREE webinar, 16&17th January 2021 - dcpgwebinars.com

When I sat down with Tony Ebel for my practice growth summit one of the biggest things we both agreed on that every chiropractor needs to get better at is follow up. Follow up is the difference of someone coming into your practice or not, by simply giving someone a call or a text you can increase your new patients tenfold.

2020 was tough on the world and tough on business owners but I think we all learnt a lot through these hard times. Here are a few of my learnings from the year and what I think we all need to focus on in 2021.

Chiropractors can use marketing to position themselves as the expert in that local area. In this interview Billy Sticker spoke about how to use social media to spread your message and how every chiropractor should be a published author.

Good times create bad businessmen, it's only when times are tough when you are truly tested. As the saying goes rising tides raise all ships, it's only when the tide goes out you see who laying naked on the beach.

In this interview with Ross McDonald we talked about everything from his time working with the South African Rugby team to how important it is to simply just get the basics right, in everything it's the simple things that matter, taking the time to send a birthday card, make a call remember an important date, that matters.

I have 11 foundational rules that I believe all practice owners can learn from and take there businesses to the next level. They are points I have learned from owning 9 practices and over 10 years of chiropractic experience. 

Paul Reed joined me on my practice growth summit and we discovered some gold. We talked about the idea of visualising your goals but not putting a timeframe on them because they will happen when they want to not when you want them too. We also discussed that there are no home runs in chiropractic, there is no one thing that's going to get you to the top, it's just a series of hard work and getting...

Do you know the money math in your practice? If you don't it could be a $100,000 mistake, knowing which is more important leads or conversions and how to make either one work in your favour will change your business forever. 

There is no silver bullet in chiropractic, there is no one thing that will save you when you are struggling, the sooner people realise this and start to diversify the things they do the sooner they will be more successful.

Core values should be at the centre of every business. Core values can help you keep your team and yourself accountable within the business. To create your core values you need to know what your business is like when it's rocking and then what p****s you off and then they become your core values.

Last year I sat down with Jim Chester and we discussed everything chiropractic marketing. The need for multiple forms and marketing and new patient sources, the strategies to follow to grow your practice, the disease we currently have in marketing and the one phrase that created a billion dollar industry - "Would you like fries with that". 

One of the guests on my practice growth summit was Dr. Tabor Smith who spoke some gold about going after new patients yourself, don't wait around and how they'll see your sign, put some effort in and go and find them. We talked about screening, dinner with the doc, using social media, email sequences and so much more!

I really believe that marketing is a super power, it can fix any problem in a business short term. This doesn't mean that you can forget about everything else because getting everything else right is what takes you to the next level.