The Dave Gerhardt Show (from Exit Five)

In this Exit Five Live session, Dave is joined by Natalie Marcotullio , Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies. Dave and Natalie cover: Why accessible, usable, and transparent websites is important in improving the buyer experience How to in...

Matthew Carnevale , Marketing Manager at Exit Five sits to talk about our New Marketing Leadership Accelerator Program - an 8 week live program to help you advance your skills and grow your career as a B2B marketing leader. He covers Why structured learning tracks are a good bet for Exit Five What's included in the program and why you should join Who will benefit from the accelerator How much it c...

Dave sits down with Ari Yablok , Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation and strategic positioning, and why it matters for B2B markete...

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio , Head of Growth and Operations at Navattic . She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience. In this episode, we cover Why buyers are switching to a...

Dave is joined by Ruth Zive , CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing. Ruth and Dave cover: How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomes The best-performing marketing channels for driving enterpr...

Dave is joined by Jared Fuller , Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth. Jared and Dave cover: How to integrate partner voices into your marketing strategy to create lasting influence and trust Shifting from traditional co-marketing to "Nearbound" marketing, lev...

Dave is joined by Shane Murphy , CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas. Shane and Dave cover: How Webflow combined its self-serve and enterprise growth teams to streamline acquisition Tar...

Dave sits down with Chelsea Castle , Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important to repurpose podcast episodes, webinars, and other media into multiple for...

Dave sits down with Tommy Clark , founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way. Tommy and Dave cover: Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential...

Dave sits down with Jen Allen-Knuth , founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built her audience using video on LinkedIn and leveraged...

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive. Dave and Danielle cover: How to hire a “Head of Content” and what mistakes to avoid Behind the scenes of how ExitFive repurposes content (like this podcast!) The fun challenges of going from a solopreneur to team of five Timestamps (00:00) - - Intro to Danielle (04...

Dave sits down with Jenn Herman , an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships. Jenn and Dave cover: Why Instagram is a goldmine for B2B marketers and...

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla , and SubjectLine.com Founder Jay Schwedelson , two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024. They cover: Subject line strategies Design do’s and don’ts What makes a truly great email in 2024 This is a recording of an Exit Five Live session - to follow along with the examples, check out...

Dave is joined by Emir Atli , the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys. Emir and Dave cover: How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage...

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com , who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com ’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Mo...

Dave sits down with Adam Goyette , founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies. Adam and Dave cover: How marketing can drive demos that aren’t qualified and how to fix it Why MQLs aren’t efficient incentive...

Dave is joined by Zach Roberts , founder of Break into Product Marketing, and Natalie Taylor , Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B. Zach and Natalie cover: How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges The power of video content in creating engaging and effective pro...

Dave is joined by Natalie Taylor , Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule. Natalie and Dave cover: The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule Challenges to measuring i...

Dave sits down with Max Van Den Ingh , founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency. Max and Dave Cover: His high-touch approach to entering new markets by focusing on understanding the landscape and building relatio...

Dave is joined by Kara Hardin , a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives. Kara and Dave cover: How adapting to your team’s preferen...

In this episode, Dave is joined by Kris Rudeegraap , CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies. Dave and Kris cover: The d...

Dave is joined by Amanda Goetz , a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and engagement The impact of personal branding on social media and its role in busine...

Dave sits down with Adam Robinson , CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR. Adam and Dave cover: Adam’s focus on creating engaging content that’s authentic Using LinkedIn’s quick feedback loops to refine your marketing strategy The patience required to achiev...

Dave sits down with Kait Stephens , co-founder and CEO of Brij, and Brad Zomick , Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers. Kait, Brad, and Dave cover: Turning LinkedIn into a lead generation m...

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas. Matt and Dave cover: Creating content for multiple personas without losing your brand’s voice Secrets to engaging webinars that people actually want to attend Top tools and...