The Dave Gerhardt Show (from Exit Five)

Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites , Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words , and Lee Reshef , Head of Product Marketing & Retention at Fiverr , to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to high...

In this episode, Dave sits down with Trinity Nguyen , CMO at UserGems , to discuss her journey from first business hire to CMO, the role of product marketing in B2B, and how AI is transforming outbound sales. Trinity got started at UserGems’ by building their first website for free, then got hired as Head of Marketing and has shaped the company’s ABM strategy and demand generation playbook. Dave a...

You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion. In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab , Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga , Founder of Six Words Studio and expert copywriter, sit down to discuss how to nail your B2B landing pages. The panel breaks dow...

In this episode, Matt Carnevale sits down with Jessica Andrews , VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica’s journey from Senior Product Marketing Manager to VP of Marketing, ho...

Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and deciding whether to put the actual price, or “contact sales”? In this session from our Ultimate Roast of B2B Pricing Pages, Emily Kramer (Co-Founder & Advisor of MKT1 ), Bill Wilson (CEO & Founder of Pace Pricing ), and Karan Sood (Director Sales...

In this episode, Matt Carnevale sits down with Kanika Sharma , a conversion page copywriter and Founder of Copywriting Teardowns . Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions. Matt and Kanika cover: Why your LinkedIn profile should be treated li...

In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including: Balancing Brand vs. Demand Working with the sales team vs. serving customers How to inject personality into your brand The most successful marketing campaigns Dave was a part of in his career How to plan and brainstorm good marketing ideas The biggest mistake marketing teams make How to...

This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience ). Corrina and Taylor sit down with Exit Five ’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive into engagement strategies, fostering connections,...

In this episode, Dave sits down with Michael Cole , SVP of Marketing at Everflow , a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up. Dave and Michael cover: How Everflow turns...

In this episode, Dave is joined by Chris Walker , CEO of Passetto , and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels. Dave and Chris also cover: The future of GTM...

In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team...

Dave is joined by Ross Simmonds . Ross is the Founder & CEO of Foundation , a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.  They share lessons they both learned on their content journeys and discus...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement. Dan covers: How community marketing transforms brands by turning customer...

Dave is joined by Jason Lemkin . Jason is the founder of SaaStr , the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discuss: Why Jason started SaaStr What makes a great VP of Marketing in SaaS and how to hire one How tech and SaaS have changed since 2020 CROs vs CMOs Importance of alignment be...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman , CMO at Copy A I and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transf...

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to...

In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng , sales rapper and co-founder of EventShark , and provide a sneak preview of what's in store for 2025. Dave and the team cover: 2024 stats: How treating commun...

In this episode, Dave is joined by Gurdeep Dhillon , CMO of Contentstack . Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conv...

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights. Matthew Carnevale , Marketing Manager at Exit Five, shares a game-changing mental model for marketers: the GM vs. Player mindset . Inspired by a sports analogy, Matthew explains why thinking like a General Manager—hiring resources and creating leverage—will help you tackle big oppo...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Peter Mahoney, Chief Commercial Officer at GoTo , and author of The Next CMO , shared strategies for building and leading high-performing marketing organizations. Peter covers: 10 Guidelines for building (or re-building) a marketing organization Running marketing: how to build your CMO operati...

When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of time and money. In this episode, Dave Gerhardt hosts an live session with John Short , CEO of Compound Growth Marketing (CGM), and Kym Parker , SVP of Media Strategy at CGM , who walk through tried and true strategies they’ve built from managing over $50 m...

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes. Matthew Carnevale , Marketing Manager at Exit Five, breaks down the story behind the best ad he’s ever created—one that generated $77,822 in MRR over two years. Spoiler: it wasn’t fancy production or clever wordplay. The secret? Raw, undeniable social proof. Matthew shares why raw social proof, like screenshots, be...

This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds , Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results. Ross covers: Why "create once, distribute forever" should be your mantra for content marketing. How to blend educational, engaging, e...

In this episode, Dave is joined by Sylvia Lepoidevin , CMO of Kandji , a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences. Dave and Sylvia...

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes. Matthew Carnevale , Marketing Manager at Exit Five, introduces the "Billboard Test," a mental model to evaluate whether your marketing copy can grab attention in an instant. Inspired by how billboards must captivate drivers at full speed, this test helps you refine your ads, social posts, and emails for today’s aud...