The Dave Gerhardt Show (from Exit Five)

Dave is joined by Pranav Piyush , CEO and Co-Founder of Paramark . With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of mark...

We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community. Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they cover Do nurture sequences still work in B2B? Best books, resources, and strategies to become a better copywriter How to become th...

Dave is joined by Peter Mahoney , CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful. Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence , a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure tru...

Dave is joined by Tim Davidson , Founder of B2B Rizz . Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company. They talk all things LinkedIn like Why getting started is better than perfect What's working on LinkedIn today Why Tim chose to grow his following through funny a...

Kathleen Estreich and Emily Kramer are the co-founders of MKT1 . They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensati...

Dave is joined by Brandon Redlinger , VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants and How to think through and negotiate compensation When to leave your job and how to break up with your employer Tips for nailing interviews for competitive positions Determining company culture and values in the interview process...

Dave is joined by Kera Wright , Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events. Kera shares her approach to organizing events, covering everything from project management to cost c...

Dave is joined by Kyle Coleman , CMO at Copy.ai . Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue. In this episode, they chat about The importance of leadership team alignment and why the CRO & CFO should be your best friend How marketing can impact pipeline and the standard it sh...

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio , Head of Growth and Operations at Navattic . She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience. In this episode, we cover  Why buyers are switching to...

This week, Dave is joined by Ross Simmonds . Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.  They share lessons they both learned on their content journeys...

In this episode, Dave is joined by Eli Rubel . Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.  Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses His framework for focusing on 'micro surfaces' that lead to big...

In this episode, Dave sits down with Peep Laja . Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast. Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn...

This week, Dave is joined by Brian Kotlyar . Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on Aligning revenue teams toward common goals The importance of an effective messaging strategy Prioritizing numerous ideas from CEOs A high-reward compensation approach Timestamps (00:00) - - Performance metrics and car...

Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move. Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B SaaS and marketing leadership. This conversation dive...

Why make an explainer video when you can make a rap anthem? Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members). Learn more about Exit Five and join our community of thousands of B2B marketers: https://www.exitfive.com/

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to...

Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business,...

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, Linke...

Dave is joined by Hillary Carpio , Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today an she's also the author of the book "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers." Hillary discusses how Snowflake has built an "account-based organization", ABM vs. Demand Generation, how to...

Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what changes from individual contributor to marketing exec, how HubSpot's marketing has evolved over the years, and some predictions for 2024. Join 50,0000 people who get Dave's Newsletter here: https://www.e...

Ian Faison is Founder and CEO at Caspian Studios . Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON.  Ian joins Dave to talk about podcasting...

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss:  What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc) ...

Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss:  The shift from solopreneurship to building a business Techniques for managing the team effectively and setting up processes vs doing the work yourself What makes a great VP of Marketing in SaaS Working the middle manager position effectively, and all the nuance that comes with different companies Join 50,0000 peop...

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point.  They cover:  How content should meet the intent of the searcher Distribution to get in front of the right people if inbound isn’t an option Re-optimizing content when it falls out of the SERPs How Zapier thinks about measuring content How conte...

This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp. There are some great nuggets in here for how to start out as a VP of Marketing in a new role. They also cover topics like:  Personal LinkedIn strategy  How proactivity is one of the keys to being successful  Optimizing for learning in your career, and staying in rol...