The Datable

Most people ask the wrong question when starting with AI. They fixate on model selection: Should I use ChatGPT, Claude, Gemini, DeepSeek, or Grok? This misses the point entirely. Models share similar...

Think of every website’s three-line hamburger menu. It wasn't always intuitive. You learned it. We all did . But what if the most natural interface was the one humans mastered thousands of years...

AI isn't "taking over" search, it's enhancing it in ways most users don't even consciously register. Like the famous invisible gorilla experiment , where people miss a person in a gorilla suit...

People talk to AI differently than they search on Google. The shift is happening fast. Complex questions about our health and finances are moving to AI conversations. This shift represents both risk...

AI-generated content is creating a major trust crisis in marketing. Recent research shows that content believed to be AI-generated is perceived as less authentic than human-created content. This...

Major AI platforms have adopted a new approach to building trust: showing their work. This reminds me of what my kids (and I) learned in school, with teachers insisting we demonstrate our process...

We have all heard the phrase, “Don’t trust everything you read online.” But AI image and video generation go far beyond this. OpenAI recently released access to their top-level image generation...

Agency Beats Intelligence in AI Development Action Beats Planning (In Almost Everything) Intelligence without action is knowledge untapped. When Andrej Karpathy, former Director of AI at Tesla and a...

Remember when we marveled at electricity? Of course you don't. That wonder disappeared generations ago. Novelty fades. Magic becomes mundane. The extraordinary transforms into infrastructure. This...

Search is on the verge of becoming something entirely new. Not just a utility, but a continuous, flowing experience that rivals traditional entertainment in both value and engagement. We are going to...

Marketers ruin everything we touch. I've been saying this for years. First, I noticed billboards north of Atlanta destroying the countryside. Then came spam email corrupting phenomenal technology....

Most organizations struggle with AI adoption because they fail to recognize their current stage or understand how to advance. Understanding these stages can accelerate progress and prevent the...

Memory changes everything. The recent addition of advanced memory features to AI platforms marks a fundamental shift in how we'll interact with technology, search for information, and experience...

The conversation about AI and search has been missing something critical. I think we've been measuring adoption wrong. The standard narrative suggests we're fighting over slices of a fixed search...

The search landscape is changing. What once required physically relocating your business might soon be solved through strategic data structuring. Local Search Is Getting Smarter Remember when moving...

The wake-up call is here, and the signs are unmistakable. AI isn't just changing—it's transforming at warp speed. Recent releases from major AI companies serve as clear signals. Claude now searches...

We talk endlessly about AI capabilities. Almost no one discusses what AI needs to work well. Structured data isn't just a technical goal. It's the foundational requirement that makes AI practical....

The numbers tell a troubling story. 73% of executives believe their AI approach is strategic and controlled. Yet only 47% of employees share this view. This isn't just a minor disconnect. It's a...

Only 1% of companies consider themselves "AI mature." This startling statistic reveals an enormous gap between AI investment and actual organizational maturity. The disconnect between enthusiasm and...

The pendulum swings back. Throughout marketing history, the relationship between Data and UI has been tortured. Now, we've come full circle. The Evolution of Digital Marketing I'm old. I remember...

I realize that's a bold statement. You might think I've lost my mind. But hear me out – I'm talking about websites as we know them today. The traditional website model is heading for a massive...