The Data Malarkey Podcast

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Tracey Brown, the director of Sense About Science, a role she's held since its founding in 2002. Scientific evidence can be a powerful tool for insight, accountability, and change. Yet in public life – particularly in politics and the media – debate often revolves around claims based on shoddy or misrepresented...

After our third set of six great guests, it's a wrap for Season Three of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations – recorded remotely, via the medium of Riverside.fm, between April and September 2023.   Thanks as ever to Joe Hickey for production sup...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by serial entrepreneur, business simplifier, and podcaster, Alexis Kingsbury. Alexis is the co-founder of AirManual, a company that helps businesses document their processes, onboarding, and training so that employees can take on new responsibilities and deliver high quality work more quickly and efficiently.   In...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Shai Reichert, Co-Founder of XDS – a US-based business also known as the Experience Design Studio. Shai has almost 20 years' experience working in web development, user and customer experience. He has held senior roles on both the client side (for Comcast and Rosetta) as well as in digital marketing agencies. S...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Andrew Cooper, President and Senior Advisor at Yonder Consulting. A research, data, and insights man through and through, Andrew founded the market research company Populus more than 20 years ago, which helped to reinvent the way polling is done in the wake of the 2015 UK General Election.   Andrew ran research and...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles meets Professor Angela Gallop, CBE, the forensic scientists' forensic scientist. Over the past four decades, the teams she's led have solved some of the most complex, difficult, and intransigent cold cases in British criminal history: Rachel Nickell on Wimbledon Common, Roberto Calvi under Blackfriars Bridge, and Damilola T...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles meets Sabrina Shadie, a multi-award winning ethics and equity change maker; a diversity and inclusion advocate; and, a resilience champion. Sabrina's the founder of the D'Rose Development Consultancy, a company that aims to simplify ethics and equality regulations so that caring business owners can deliver inclusive and sus...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Les Guessing, a 360-degree creative and marketer. Les is an Emmy Award-winning copywriter, video virtuoso, and self-professed data fool. He describes himself as a creative director "with a passion (some would say 'personality disorder') for using aspects of data, data science, machine learning, and AI … to make...

After our second set of six great guests, it's a wrap for Season Two of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations – recorded remotely, via the medium of Riverside.fm, between March and May 2023.   Thanks to Joe Hickey for production support.   Podcast...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles is joined by Jean-Baptiste Bouzige, the CEO of Ekimetrics. The company describes itself as "a pioneering leader in data science and AI-powered solutions for sustainable business performance". Jean-Baptiste is one of the founders of Ekimetrics, a business he launched in 2006 after starting his career at the ad agency DDB. At...

It's fair to say that one of the markets that has become most complex and least transparent in the digital age has been advertising. The market was described in 2016 by Marc Pritchard – the Chief Brand Officer of Procter & Gamble, both the world's biggest consumer goods business and the world's highest-spending advertiser – as "murky at best, fraudulent at worst".   In this episode of the Data Mal...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Elizabeth Press, the creator and owner of D3M Labs – "the Data-Driven Decision Making Blog". Elizabeth is an experienced data leader, having held data and business intelligence leadership roles with a variety of different businesses in Europe, particularly Berlin, including more than five years with Dell and the sa...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Sam Michelson, Founder & CEO of Five Blocks – a technology and a consulting firm specialising in digital reputation management. He and his team of more than 50 truly do make smarter use of data to understand what the world says and thinks about companies, brands, and corporate executives – and if their opinions rea...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Tim Jobson, a consultant gastroenterologist at the Somerset NHS Foundation Trust in South West England. Tim truly is a product of Oxbridge, having studied Natural Sciences at Cambridge for three years and then Medicine at Oxford for a further three. He went on to take a PhD in Medicine from Nottingham University, a...

To kick-off the second season of Data Malarkey, Sam Knowles talks to one of the all-time greats of academic psychology – Steven Pinker, the Johnstone Family Professor of Psychology at Harvard University. An experimental psychologist interested in all aspects of language, mind, and human nature, Steve is one of the most important public intellectuals – and best-selling authors – of the past 30 year...

After six great guests, it's a wrap for Season One of Data Malarkey – the podcast about using data smarter. Your host, master data storyteller Sam Knowles, picks out common themes and chooses his highlights from a lively series of conversations with his mixed bag of academics, marketers, a leading voice in clearing down space junk, and a coach helping bring balance to our data-rich, digital lives....

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Anastasia Dedyukhina, the founder and Chief Inspiration Officer of Consciously Digital. Consciously Digital is a coaching, training and development company – it's more than that; it's a movement – that's looking to build a world in which technology brings out the best in humanity. And very definitely not the worst,...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Mark Evans, one of the most successful marketers of his generation. Mark worked for ten years at Mars, rising to be Brand Director of Petcare Europe, before spells at 118118 Media UK and HSBC.   In 2012, Mark joined leading UK insurance business Direct Line Group where he helped to transform the business and the fo...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Laetitia Zinetti, Regional Vice President for Southern Europe of software company DoubleVerify. The company is on a mission to build a better advertising industry, helping brands to improve the effectiveness of their online ad spend, giving them clarity and confidence in their digital investment.   Sam first met an...

In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Katherine Courtney, Chair of the Steering Board of GNOSIS, the Global Network on Sustainability In Space. Katherine has had a significant career in business, public life, and public service. After a decade in telecoms and communication, Katherine had a series of high profile civil service jobs – at the Home Office...

In the second episode of the Data Malarkey podcast, data storyteller Sam Knowles talks with Professor Rusi Jaspal. Rusi is the Pro-Vice-Chancellor for Research and Knowledge Exchange – and a Professor of Psychology – at the University of Brighton. He's in charge of both the REF and the KEF – the university's preparations for the UK Government's seven-yearly Research Excellence Framework as well as...

In the first episode of the Data Malarkey podcast, data storyteller Sam Knowles talks with Professor Ana Adi, Head of the Department of Corporate Communications, and Vice President of Quadriga University of Applied Sciences in Berlin. Ana describes herself as a "digital humanist", whose work focuses on online strategic communications. This includes both corporate social responsibility and activist...

Welcome to the pilot episode of Data Malarkey – the podcast about using data smarter.   Data Malarkey is a new, fortnightly podcast hosted by master data storyteller,  Sam Knowles . In each episode, Sam talks to leaders and leading thinkers in data storytelling. Guests will be from many and various different fields and categories – business, academia, sports analytics, charity and the third sector...