The Data Crunch

🚀 Even the best analysts make mistakes – but some can cost businesses serious time and money. In this episode, Vadym and Ievgen break down the most common data analysis pitfalls and how to avoid them. 🔍 What you’ll learn in this episode: 1️⃣ Why jumping into data without clear goals leads to misleading insights. 2️⃣ How bad data quality, wrong metrics and cherry-picking distort decision-making....

🚀 The role of data analysts is evolving fast—are you keeping up? In this episode, Vadym and Ievgen dive into the essential skills that every data analyst needs to thrive in 2025. 🔍 What you’ll learn in this episode: 1️⃣ The must-have technical skills, from SQL to data modeling and visualization. 2️⃣ How soft skills like strategic thinking and communication set top analysts apart. 3️⃣ The emergin...

🎙️ Unlock the power of a data-driven culture to fuel business growth in 2025. In this episode, Vadym and Ievgen dive into how building a data-driven culture can fuel growth, innovation, and efficiency in 2025. 🔍 What you’ll learn in this episode: 1️⃣ The key to eliminating disconnected silos with scalable data architecture. 2️⃣ How to empower every team – not just analysts – through data literacy...

🚨 Is your marketing strategy suffering from blind spots? In Episode #2 of Season 2 of The Data Crunch Podcast , Vadym and Ievgen uncover the hidden gaps holding marketers back in 2025 and reveal how to fix them. 🕵️‍♂️ What you’ll learn in this episode: 1️⃣ How disconnected systems and siloed data obscure your marketing ROI—and the simple solution to unify your data with OWOX BI. 2️⃣ Why the cooki...

🚀 Ready to transform your reporting game? Start Season 2 of The Data Crunch Podcast with an in-depth look at data marts — the ultimate cheat code for reporting efficiency. Vadym is joined by Ruslan, OWOX’s Head of Product, to uncover how data marts can: 🎯 Empower business users with live, up-to-date data. 💡 Reduce analysts' repetitive tasks and enhance their strategic focus. 🛡️ Strengthen...

🎄 Merry Christmas and Happy Holidays from The Data Crunch Podcast! 🎅 In this festive season finale, Vadym and Ievgen unwrap 7 incredible gifts from OWOX in 2024 that are guaranteed to elevate your data analytics game. 💡 Discover game-changing tools and resources, including updates to OWOX Reports for Google Sheets, a treasure trove of Google Sheets tips, and our revamped BigQuery content. Dive...

🎙️ Unlock the secrets of Marketing Mix Modeling (MMM) to optimize your marketing campaigns and maximize ROI. In this episode, Ievgen, Head of Marketing at OWOX, teams up with Analytics Solution Architect Ilya to break down the essentials of MMM. 🚀 Discover how MMM can help you identify which marketing channels are driving the best results and learn how to allocate your budget smarter. From unders...

🔍 Dive into the world of ad hoc reporting with Vadym and Ievgen on this episode of The Data Crunch Podcast. They explore why this flexible, on-demand reporting approach is revolutionizing business decision-making, offering a deep dive into its functionality and benefits. 📈 Discover how ad hoc reporting empowers users to instantly generate personalized reports, addressing specific business questi...

🔍 Welcome back to The Data Crunch Podcast! Join Vadym and Ievgen as they delve into the world of marketing analytics, a crucial tool for unlocking superior marketing strategies and results. This episode is all about making the complex simple and actionable. 📈 Explore the three key areas of marketing analytics: the present, the past, and the future. Learn how real-time data influences current mar...

🔍 Welcome back to The Data Crunch Podcast! Join Vadym and Jane as they delve into the crucial topic of data democratization and its transformative impact on businesses. This episode unpacks the concept and explains how removing barriers to data can empower entire organizations. 📈 Learn about the key benefits of making data easily accessible and understandable across different teams, and the comm...

🔍 Join Vadym and Ievgen on this enlightening episode of The Data Crunch Podcast as they tackle the top five challenges businesses face in data analytics and offer practical solutions to overcome them. Today, they're here to guide you through the complexities and help you harness the power of your data effectively. 📈 Discover the importance of a clear analytics plan to avoid getting lost in...

🔍 Join Vadym and Ievgen on another informative episode of The Data Crunch Podcast, where they unpack Google Analytics 4 (GA4) to boost your traffic and sales. This episode breaks down GA4 into simple, actionable steps, making it accessible even if you find it overwhelming. 📈 Learn how to leverage GA4 to enhance your sales funnels using the funnel exploration feature, and discover the differences...

🔍 Join Vadym and Ievgen on another insightful episode of The Data Crunch Podcast where they explore the critical role of data freshness in business decision-making. Discover how quick data processing from collection to usability is crucial for efficiency and cost-effectiveness. 📈 This episode delves into the practical steps for achieving optimal data freshness, including automating data collecti...

📊 Join Vadym and Ievgen once again in this enlightening episode of The Data Crunch Podcast, as they delve into the "Crucial Dos and Don'ts of Marketing Analytics." Discover how setting SMART goals, choosing the right KPIs, and proper segmentation can dramatically enhance your marketing strategies. 🎯 In this episode, they break down how to effectively manage marketing analytics ami...

Join Vadym and Ievgen from OWOX, as they discuss the biggest shifts facing the marketing and analytics worlds today—the end of third-party cookies. In this episode of The Data Crunch Podcast, they explore the implications of a cookie-less world for marketers and discuss innovative strategies for adapting to this change. Discover what the disappearance of third-party cookies means for digital adver...