The Dan Assor Show #eventprofs

World Exclusive! Douglas Emslie CEO Tarsus Group talks to me just 48 hours after the proposed $940m acquisition by Informa. Discussion includes: When & how the deal came about How the reopening of the exhibition industry in China played its part in the acquisition Why Informa are the best partner for Tarsus What the deal means for Tarsus clients and staff Steps to be taken to integrate Tarsus...

Originally broadcast live on LinkedIn on 9th March 2023 I was joined by growth & change leader Vanessa Lovatt.  Discussion included: Concept planning your event with the attendee expectations in mind Prioritising attendee experience and attendee takeaways in your pre-show marketing Designing your live event so that every attendee leaves your event stronger than they arrived How to keep en...

In this episode I spoke with Penny Moyses, Founder & Event Director of the Clean & Tidy Home Show, taking place 14/15 October 2023 at London Excel.  The conversation includes:  Penny's background in the events industry The background behind the decision to launch her own business The vision behind the launch of the Clean & Tidy Home Show  Challenges faced in launching th...

Originally broadcast live on LinkedIn on 9th February 2023. Rick Stainton, Founder of the Smyle Group, talked to me about the The POWER of EVENTS (UK), which officially launches on 16th February. We discussed the origins and objectives of the communication hub which is designed to Showcase, Respect & Value the power of the UK Events Industry, and how you can be involved. https://www.thepowerof...

Originally broadcast live on LinkedIn on 2nd February 2023 Practical and tangible tips to let go of limiting beliefs, stop standing in your own way and weave goal setting into your routine as an events professional. Whether you are scaling an events business, growing your personal brand or going for a dream role - you'll walk away fired up and inspired to go after your growth this year and beyond....

Originally broadcast live on LinkedIn on 19th January, Peter Jones, CEO of Nineteen Group , one of the UKs fastest growing events businesses, gave me an update on the Trade Show industry.  You can watch this episode on LinkedIn here https://www.linkedin.com/video/event/urn:li:ugcPost:7020823493273378816/  The Dan Assor Show is supported by community patrons Tarsus Group https://www.tarsu...

This week I spoke with Tim Willoughby, Managing Director, Exhibitions at Mark Allen , a family-owned media company which specialises in professional content and services for global audiences. The conversation includes: The conversation includes; Tim's background in the media and events industry Introduction to Mark Allen  Growth through acquisitions Effective ways to monetise & serve comm...

Originally broadcast live on LinkedIn and You Tube on 5th January, I discussed 5 exhibition industry trends for 2023 with Kai Hattendorf, CEO UFI. UFI is the global trade association for the exhibitions industry, representing 50,000+ professionals in 80+ countries. https://www.ufi.org/  ‍ Doubling Down on Customer Focus ‍The Climate Crisis Will Hit ‍More Data, Less Hype ‍Staffing Stays Key ‍A...

This week I spoke with Greg Hitchen, Group CEO Terrapinn, a world leading global events company which organises events in the Americas, Europe, Asia, Africa, Australasia & the Middle East across a number of industry sectors including Education, Energy, Finance, Health, Management, Retail, Technology, Telecoms and Transport.   The conversation includes;  Greg's background, how he got...

This week I was privileged to speak with Lennox Ado, Show Director CloserStill Media.. Launched in September 2022, The Jewellery Show is the annual event home to fine, luxury, silver and contemporary designer jewellery as well as loose precious stones, watches and retail technology and solutions The conversation includes; How Lennox got into the events and exhibitions industry Lennox's passion for...

This week I was privileged to speak with Alison Jackson, Group Managing Director Nineteen Group , a rapidly expanding, dynamic and ambitious events business, delivering major-scale trade exhibitions within the security, fire, emergency services, health and safety, facilities management and maintenance engineering sectors. The conversation includes; · Alison’s journey into the world of trade shows...

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO" A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. Originally broadcast live into LinkedIn Friday 30th September 2022 In this 6th episode we recap the concept of TEO "Trade Show Engagement Optimisation" Strategy; 1. You Strategy  2. Your Attendee Journey 3. Your Bo...

This week I was privileged to speak with Jon Kazarian, CEO & Founder of Accelevents , a leading platform for hosting in-person, virtual, and hybrid events.  The conversation includes;  Scaling and managing a start up, and building a winning company culture Creating an event management platform that differentiates itself from the other solutions available Why Accelevents bet big on cu...

This week I was privileged to speak with Jonny Edser, MD & Founder of Wildgoose Events. Launched in 2003, Wildgoose is an award-winning events company specialising in virtual, hybrid and in-person team activities across the globe. The conversation includes; Jonny's background and why he made the decision to start his own business The challenges of being your own boss The importance of not stan...

This week I was privileged to speak with Doug Emslie, CEO Tarsus Group. One of the world’s biggest exhibition & media businesses, Tarsus Group delivers B2B events across the globe along with digital media & industry-focussed publications. The conversation includes; Territory updates- Americas, Asia, Europe & the Middle East  How exhibitions have changed post pandemic  Event t...

This week I spoke with Josh King, Sales & Marketing Director, emc3.   emc3 produce game-changing experiences powered by strategy, content and creativity, underpinned by our commitment to a sustainable future for events, to make every moment count. The conversation includes; How Josh he entered the industry, and his role at emc3 Where to begin when building an event concept What makes a go...

This week I spoke with Jim McGinty, MD Western Europe Middle East Turkey & Africa at Foundry, formerly IDG Communications, a company that sits at the intersection of media and marketing—to drive technology adoption all around the world. Foundry run a diverse mix of events for high-quality technology audiences ranging from intimate round tables to large conferences and awards. The conversation...

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO" A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. Originally broadcast live into LinkedIn Friday 29th July 2022 In this fifth episode we discuss ""Follow Up Process" There are some scary statistics out there that state that as much as up to 70% of leads are not followe...

This week I spoke with Tamar Beck, CEO & co-founder Gleanin, “the Community Marketing platform for event marketers”. The conversation includes; Tamar’s journey from employee to business owner Why treating marketing as simply visitor promotion is a missed opportunity How marketing can help generate exhibition sales Monetisation models for communities Putting values above revenues How the exhibi...

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO" A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. Originally broadcast live into LinkedIn Tuesday 14th June 2022 In this fourth episode we discuss ""Your KPI Measurement" ✔What are the key metrics you need to measure that define success ? ✔What information do you need...

This week I spoke with Adam Simpson, Director of Marketing & US Sales at etc.venues  etc.venues operates nearly 500,000 square feet of space through 17 venues across London, Birmingham, Manchester and New York. In 2019, they hosted 19,000 events attended by 965,000 delegates.  The conversation included; The return to live, and the nature of hybrid events Evolving client & sponsor...

This week I spoke with Claire Wise, internal recruitment manager at Mark Allen Group, a family-owned media and information organisation with over 450 employees. Founded in 1985, the group has grown to be a global business a diverse portfolio of market-leading brands, digital products and events providing quality content and information services to specialist business and consumer communities. In t...

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO" A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. Originally broadcast live into LinkedIn Friday 6th May 2022. In this third episode we discuss "Your Booth Staff" ✔How will you select and upskill the right booth staff ✔What key job roles are needed at the both? ✔What p...

TranslateAble provide linguistic expertise that supports the event industry and all its players.  Julia Danmeri, its founder, discusses her background in the events industry as an operations professional, the idea for the business, services that it provides & running a small business. The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy fo...

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO" A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. Originally broadcast live into LinkedIn Friday 1st April 2022. In this second episode we discuss "Your Attendee Journey" What is your ideal target audience?  What are their paint points & aspirations? Why shoul...