The Daily Crown Podcast

Elzie Flenard interviews business support expert Daniella Genas, who is the Founder and Business Growth Strategist of Be The Boss International, to explore the keys to business growth and success. Daniella talks about her personal journey as a business owner and how that led her to develop a holistic framework. Drawing from her MBA studies and empirical research, she shares the pivotal lessons she...

Are you ready to revolutionize your business and unlock unprecedented levels of efficiency and scalability? Elzie asks Daniella Genas for her top advice for listeners considering a B2B service or SaaS provider. Daniella shares her invaluable insight: build your business on systems and processes, not on the individual. Discover how systemizing your business can unleash a multitude of benefits, from...

Are you ready to unleash your full potential and achieve extraordinary success? Daniella  Genas talks about the biggest life lesson she has learned. She shares her life motto, "Think Big, Take Action, Keep Pushing," which has been the driving force behind her accelerated business growth. Discover how adopting this audacious mindset has transformed her journey and enabled her to achieve r...

Drawing from her own business experiences, Daniella Genas shares her biggest lesson learned – the importance of having clarity on your vision and putting the client at the center of everything you do. She also reveals the dangers of being heavily reliant on oneself, recounting a time when everything fell apart due to her absence. Listen as Daniella emphasizes the transformative power of automation...

Ready to take your business to new heights and maximize your profits? Elzie dives into the VISSA model with Daniella Genas. The VISSA model is a game-changing framework that has helped numerous businesses scale from small figures to six and seven figures, and beyond. They discuss the five key steps of the VISSA model starting with vision, where business owners are guided to create a clear three-ye...

Elzie speaks with Daniella Genas about her approach to scaling businesses. Daniella's background includes running her own business for eight years, earning her MBA, and conducting research on key success factors for growth businesses.   Daniella discovered that combining support through accountability coaching and consultancy was more effective than relying on just one area. She observed...

Are you curious about the media industry and how to gain exposure for your brand? In this captivating episode, Elzie talks to Tam Lawrence, an industry veteran with over 30 years of experience and the CEO of Exposure Magazine. Together, they dive into the world of media, sharing valuable insights and strategies for entrepreneurs and business owners. The conversation explores the differences betwee...

Elzie speaks with Tam Lawrence, a PR and marketing expert, who shares her insights on how to approach marketing for a brand. She emphasizes that marketing strategies should be customized to each brand and its unique offerings. Tam suggests that brands should collaborate with people in their industry and plan their campaigns according to the calendar of events that are relevant to their brand. Tam...

Elzie interviews PR expert Tam Lawrence to discuss the importance of understanding PR in business. Tam emphasizes the value of working with a publicist in developing a long-term strategy for an organization's brand. She suggests that business owners consult with a PR person to break down the facets of their business, understand their audience, and develop campaigns that are appropriate for their b...

Elzie asks Tam Lawrence how entrepreneurs and business owners can gain earned media through public relations. Tam dives into the conversation by explaining how public relations plays a fundamental role in branding and marketing. She shares a quote from Bill Gates emphasizing the key value of this department in a company. Tam points out that many business owners overlook the public relations aspect...

Elzie and Tam Lawrence, a Media and Public Relations expert dive into the different types of media in the business world and their relevance to business owners and entrepreneurs. Tam explains the meaning and differences between owned, paid, and earned media. Owned media refers to content generated by users based on their experience, while paid media is content that is bought or sponsored. Ear...

Elzie speaks with Tam Lawrence, a comedian turned publicist and founder of Exposure Magazine. Tam shares her journey into media, which began with her passion for comedy and performing. She then leveraged her skills in communication and psychology to become a publicist for marginalized individuals, including African American NFL players who weren't receiving the media coverage they deserved. Tam fo...

Tashima Freeman shares her valuable insights on how to make a profit. She and Elzie start by discussing the importance of not making assumptions about customers and understanding their business and tax processes. Tashima introduces her 15-minute strategy call as a tool to provide value to clients and not budge on her price. She also shares how niching down and focusing on the entertainment industr...

Are you feeling stuck in your career or struggling to make ends meet? Tashima Freeman has been there and knows how it feels. But she didn't let her circumstances hold her back. Tashima tripled her salary in just nine months by starting her own business and generating clients through social media. Tashima's approach involves creating videos that provide free value to her audience and establishing h...

Are you feeling stuck in your career, or are you unsure of how to move forward or what steps to take to achieve your goals? Elzie and Tashima Freeman discuss the importance of finding a coach for career success. They highlight the many benefits of working with an experienced coach, including providing clarity and focus to avoid wasting time and money. They also delve into how coaches can help you...

Have you ever thought about starting your own business but didn't know where to begin? Or maybe you've already taken the first step, but you're feeling stuck and unsure of what to do next. Are you someone who has great ideas but finds it hard to turn them into reality?   Elzie and Tashima Freeman discuss how to turn your entrepreneurial dreams into action. Tashima shares her journey of s...

Are millennials approaching entrepreneurship in a different way compared to the old school methods of their predecessors? Elzie and Tashima Freeman explore this topic and share their unique perspectives. Tashima, a millennial entrepreneur herself, argues that the younger generation has higher goals, and notes the ever-changing landscape of entrepreneurship. She shares how her grandmother, an older...

Tashima Freeman talks about how she turned her high school dream of becoming an entrepreneur into a reality. From the very beginning, Tashima was determined to own her own accounting firm. She shares how her parents' support and guidance have helped her navigate her entrepreneurial journey without any pressure or stress. Despite their age difference, her parents have their own experience as entrep...

Tashima Freeman shares her inspiring journey from a college student working in accounting to a successful six-figure boss. She gained valuable experience by filing taxes while still in college, which helped her launch her own accounting firm, KSK Tax and Accounting Solutions, in just nine months after leaving her corporate job in 2020. Two years later, she launched her own coaching business. Tune...

Are you struggling to make sales in your startup? Have you ever wondered why sales often take a backseat in the equation? Elzie delves into the importance of sales with guest speaker, Ron Story, a seasoned sales expert. Elzie kicks off the conversation by asking why people don't prioritize sales despite its crucial role in business success. Ron believes that CEOs should be the best salesperson in...

Elzie chats with Ron Story about the benefits of long-term business partnerships. Ron shares his preference for a five-year deal to allow both parties to grow together and establish expectations. However, his business operates on a month-to-month basis due to its cyclical nature. Ron emphasizes the importance of not pushing to increase numbers drastically, instead allowing clients to adjust accord...

Elzie and Ron Story discuss different ways to identify the lack of concurrency in your business. They explain how asking customers what could have been done better can help you understand where change is needed. As an example, they talk about how Airbnb founders rate their service with star reviews. Ron Story shares his insight on how he increased their service offering by doubling their value at...

Ron Story discusses the sales process and compares it to a dating situation. He talks about how important it is to engage, converse, and listen when trying to win over prospective customers. Ron reminds us that the quality of the sales process should match your product or service if you want to convince customers. A poor sales pitch for an expensive item will not make a good impression. He also st...

Ron Story discusses the different sales methodologies that exist and which one might work best for your business. Ron outlines three models: transactional, consultative, and the Challenger sale. He talks about the advantages and disadvantages of each approach so that sellers can understand which methodology is right for their customers. He also examines the current trends in selling to determine i...

Ron Story, the owner of Five Contacts and PitchDB, takes us through the importance of sales and how it is essential to the startup equation. He is a seasoned sales executive who believes that CEOs should be the best salesperson in their company and shares that they must transfer their belief in the product to their team and customers, and develop unique and proprietary sales processes that can't b...