The D2Z Podcast

Brandon talks with Ashland Stansbury, Founder, and CEO of Because Intelligence, a product page content automation platform. Ashland and Brandon talk about entrepreneurship, entering the e-commerce industry, and being a gen Z business leader. They explore the importance of the product page to improve the customer journey and the difficulties around personalization and customization of product pages...

Brandon talks with Andy Cloyd and Anders Bill, the Co-Founders of Superfiliate, a new player in word of mouth. Superfiliate automates the creation of personalized storefronts for customers and creators. They talk about the problem with customer acquisition, the importance of diversifying the marketing mix and not relying on paid media, optimizing channels beyond traditional marketing tactics, and...

Brandon talks with Chathri Ali, Technology Partnerships for email/SMS and customer data platform Klaviyo, one of the most powerful technology integrators in the Shopify ecosystem. They talk about technology integrations, how integrations can make tech stacks more powerful, and how integration strategies should drive development. They also explore how SMS is becoming more important for partners and...

Brandon talks with Brett Bernstein, Founder, and CEO at Gatsby, the automated influencer marketing platform that scales communities by syncing Instagram and TikTok insights with Klaviyo, Gorglas, LoyaltyLion, Stamped, and a whole bunch more. They talk about the importance of building a community of advocates and using technology for automation, building loyalty programs, and influencer insights. T...

Brandon talks with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency who focuses on personal branding and strengthening their online presence. Lewis and Brandon talk about entrepreneurship and cultivating a mindset that embraces and learns from failure, the correlation of business and  sports, personal branding tips, building a team and cult...

Brandon talks with Lauren Schwartz, Owner & Creative Director at The Loft 325, a creative content company for DTC brands, about the importance of creative content in marketing. Lauren and Brandon talk about DTC trends, diversifying creative, testing channels and campaign structures, and user-generated content (UGC). They explore managing and working with clients, building teams, and how to del...

Brandon talks with Shanif Dhanani, the CEO of Apteo, a platform that helps ecommerce brands create hyper-personalized marketing from their customer data. They talk about collecting data and the importance of using it to make a good experience for the customer. Shanif and Brandon discuss educating customers on technology and how AI can grow the business and what is working these days on successful...

Brandon talks with Cameron Faist, Director of E-Commerce at Aura Bora the beverage company that wants you to drink weird water and who creates amazing herb, fruit, and flower sparkling water. Cameron and Brandon talk about e-commerce and CPG marketing, best practices and pitfalls in the beverage space, and how to take care of your customers. They explore making marketing natural and fun and buildi...

Brandon talks with Gen Furukawa, e-commerce veteran and co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen and Brandon talk about zero party data and leveraging it to its most potential, making a cohesive tech stack, and educating merchants on how to use apps. They explore how development works and how developers integrate customer feedback, Electriq and DRINKS new upcoming...

Brandon talks with Shray Joshi, CEO and Founder of Good Peeps, a digital marketing agency focused on brands that are both online and in store. Shray and Brandon talk about content strategies, building a brand, and what content means in today’s world. They explore the overlap between digital and brick and mortar retail, how to build a brand, and how to measure a brand beyond performance.   Links:  ...

Brandon talks with Ben Parr, co-founder and president at Octane AI, the zero-party data marketing platform for Shopify brands. Ben and Brandon discuss generations, all about Octane AI, and the best way to increase revenue through personalization. They go into building teams, TikTok and much more! Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com  F...

Brandon talks with David McCormick, Partner at Siddhi Capital, an investment firm focused on food, beverage, and food tech. David and Brandon discuss the importance of creating the right business strategies and the trade-offs when chasing only growth, why solving problems is critical for businesses today, and rising above features and attributes. They go into hiring for culture first, the biggest...

Brandon talks with Blake Imperl, Head of Partner Community for text marketing leader Attentive. Blake and Brandon talk about the most powerful way to use SMS, the importance of customer relationships through personalization and conversations, and what’s coming next with conversational SMS. They discuss creating a strong customer experience and focusing on customer retention. Links: Find Brandon Am...

Brandon talks with John Erck, co-founder and CEO of Rebuy, an e-commerce omnichannel personalization engine. John and Brandon talk about the latest in e-commerce strategies including personalization and how to scale into multiple channels. They go into how a good shopping experience is key to success in the highly volatile DTC space.   Links:   Find Brandon Amoroso at https://www.brandonamoroso.co...

Brandon talks with Chase Alderton from Recharge about Customer Lifetime Value (CLV) from the point of view of digital marketing in DTC. They discuss the importance of having a personalized and customized touch with customers through automation and flows, the fear of speaking to subscription customers, how to leverage zero party data, acquisition v. retention, and building a community.   Links:   F...

Brandon talks with Eddie Cmehil and Jennifer McGowan from e-commerce platform Malomo. This is a special D2Z episode because they all dive deep into a particular success story that demonstrates the power of using transactional emails, like shipping tracking, to capture revenue and automated sales. Brandon, Eddie, and Jennifer talk about the importance of creating relationships with customers and ta...

Brandon talks with Steven Finn, Co-Founder and General Partner of food and beverage venture capital firm Siddhi Capital. Steven and Brandon talk about the food and beverage space and how to get funding and commercialize food products. They go into the difference between establishing a new market and entering an established one, retail versus DTC, managing margin for scale, and the emerging FoodTec...

Brandon talks with Jordan Buckner, founder of Food and Beverage industry community and platform Foodbevy. Jordan and Brandon talk about the CPG space, solving food and beverage CPG problems, and what to consider when launching a new consumable brand. They go into industry challenges in DTC, the role of Amazon in CPG, and how to build an effective DTC team for your brand.   Links:   Find Brandon Am...

Brandon talks with Jeremy Horowitz, Director of Marketing at e-commerce data leader Daasity and the host of the Messenger Mastermind Podcast. Jeremy and Brandon talk about scaling your business by coordinating messages across your channels. They unpack how to measure marketing when global events like the pandemic get in the way of baselines, diversifying channels and at one stage of growth should...

Brandon talks with Yaw Aning, co-founder and CEO of e-commerce platform Malomo. Yaw and Brandon talk about building teams and businesses, focusing on creating a solid internal culture with powerful feedback loops, as well as iterating business norms like the Four Day Work Week. They dive into creating strong consumer experiences in e-commerce with a focus on the buying and delivery experience. Als...

Brandon welcomes Dane Baker, co-founder and CEO of an incredible company EcoCart who is on the frontlines of e-commerce sustainability. Dane and Brandon talk about how internet businesses can make a positive impact on the environment and the importance of giving consumers the choice to make net zero transactions. Also, what does it mean to be a young entrepreneur. Links: Find Brandon Amoroso at ht...

Founder of Amora Coffee and e-commerce veteran Jim Fosina talks with Brandon about how the e-commerce space has changed as a result of the pandemic and what business owners need to do to adjust. They talk about how to differentiate, how to build solid teams through mutual respect, and Direct to Consumer marketing.    Links:   Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.e...

Brandon debuts The D2Z Podcast with Rachel Tyers, e-commerce veteran and VP of Strategic Partnerships at Okendo. They discuss her journey from selling flash tattoos to building and leading Okendo partnership teams and then talk about the latest in e-commerce trends: zero party data, review tools, headless commerce, the metaverse, and NFTs.    Links: Find Brandon Amoroso at https://www.brandonamoro...