The Customer Engagement Lab

So a client comes to you and says they found a cheaper offer. Now what? Do you send them on their way with hopes for the best? Or is this the beginning of a deeper conversation around the customer’s needs, finding the missing value point, and introducing the bucket tip? When a customer approaches you with a cheaper option, it’s typically just the tip of the iceberg. If you want to keep the sale, y...

Pricing needs to equate to value gained. Throwing in something free that your customer doesn’t want? Yeah, it makes them think they’re overpaying. So says today’s guest, Matt Price, who joins the show to talk acquisitions and pricing. A very French welcome Important considerations in acquisitions Poor pricing plans and how to fix them