The Customer Commerce Podcast

In this episode of The Customer Commerce Podcast, hosts Jess and Mikel welcome Jo Swadling, Managing Director of Swan Technology Solutions. They discuss the importance of simplicity in eCommerce, the challenges businesses face with complex systems like Salesforce, and share real-life success stories of clients who have streamlined their processes. The conversation also highlights the risks of opti...

In this episode of the Customer Commerce Podcast, Hunter Leonard shares his insights on marketing strategies for business owners. He discusses common mistakes made by businesses, the importance of understanding your ideal customer, and the benefits of niche marketing.  Hunter introduces his R.A.P.I.D marketing model, which emphasizes research, analysis, planning, implementation, and detection to c...

In this episode of The Customer Commerce Podcast, Scott Brandley, CEO of Shopper Approved, shares his journey as an entrepreneur and the importance of verified online reviews for building customer trust.  He discusses the challenges of bootstrapping his company, the significance of partnerships with platforms like Google, and the differences between open and verified review systems.  Scott emphasi...

In this episode, Jess and David explore the fascinating rivalry between Adidas and Puma, delving into the history of the Dassler brothers who founded both brands. They discuss the significance of Adidas' logos, the evolution of branding, and the cultural differences in pronunciation and advertising strategies between Australia and the United States. The conversation highlights the impact of brandi...

Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding.  They start by discussing about the impact of discounting on profit margins and perceived value.  The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which successfully sold nothing for Black Friday, and concludes with a critique of Jaguar's recent rebra...

In this episode of The Customer Commerce Podcast , Mikel, Jess, and David dive into the wild world of unorthodox marketing, asking the big question: “How bold is too bold?” They explore J.Crew’s struggles with creating online magic, Duolingo’s unapologetically chaotic marketing (did you know threatening users is on brand for them?), and why sometimes offending your audience might just skyrocket yo...

In this episode of the Customer Commerce Podcast, the hosts discuss various trends in eCommerce, focusing on Warby Parker's innovative virtual try-on feature, the changing behaviors of consumers, the implications of return policies, and the rise of ‘dupe’ culture in the beauty industry. They explore how brands can adapt to these changes and the importance of maintaining brand differentiation in a...

In this episode, Jess, Mikel & David discuss various topics related to branding and marketing, focusing on the recent controversy surrounding Crumble cookies and the entrepreneurial spirit behind a pop-up shop in Sydney.  They also explore the success of Pipcorn, a company that produces heirloom corn snacks, and the importance of staying connected to community roots while expanding a brand. Th...

In this episode of the Customer Commerce Podcast, hosts Mikel Lindsaar and Jessica engage with Michael Diamond, CEO of Arcurious , to explore the evolving landscape of customer engagement, particularly in the context of AI and CRM systems. They discuss insights from this years Dreamforce, the importance of personal connections in business, and how companies can leverage data to enhance customer ex...

In this episode of the Customer Commerce podcast, hosts Jessica, Mikel, and David delve into the concept of customer commerce, emphasizing the importance of building relationships with customers over mere transactional efficiency. They discuss the significance of setting clear expectations in customer communication, the philosophy behind customer commerce, and the role of reciprocity in customer r...

In this engaging conversation, Jess, Mikel & David discuss various aspects of eCommerce, particularly focusing on the upcoming holiday season.  They explore the importance of branding, effective communication strategies, and the necessity of data measurement for business success. The discussion also delves into creative email marketing ideas and how to navigate challenges faced by eCommerce bu...

In this episode of The Customer Commerce Podcast, host Jess engages with branding expert David Brier to discuss effective marketing strategies for small businesses during the holiday season. They explore the importance of branding, consumer behavior, and innovative marketing approaches that can help businesses stand out in a crowded marketplace. The conversation emphasizes the need for businesses...

In this episode of The Customer Commerce Podcast , host Jess teams up with branding expert David Brier and StoreConnect CEO Mikel Lindsaar to tackle more common myths in the world of eCommerce. The trio dives into misconceptions surrounding the "ease" of running an online store, the myths about personalization, and the real-life challenges of entrepreneurship. With humor and insight, they break do...

In this episode of The Customer Commerce Podcast, Mikel and David discuss their experiences at Dreamforce this year, highlighting the significance of AI in customer service, the importance of data management for businesses, and the strategic advantages of building on the Salesforce platform. They emphasize the need for business owners to prioritize their data organization to stay competitive in th...

In this episode, Jess and David discuss the concept of “Customer Commerce”, emphasizing the importance of relationships in business transactions.  They explore how technology can either enhance or hinder customer experiences and the unique value proposition of StoreConnect in fostering these relationships. The conversation highlights the need for businesses to prioritize customer interactions over...

In this episode of  The Customer Commerce Podcast , Mikel, Jess, and David debunk some of the most common myths in eCommerce. They dive into misconceptions around product range, negative reviews, and website traffic, and how these can impact business growth. The episode also features a Real CUSStomer story, showcasing the importance of customer feedback in improving practices. Key Takeaways: A lar...

The conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns.  Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization.  Both Mikel and Jason emphasize the need for education and training in eCommerce and highlight the shift in buyer behavior...

In this 'espresso' episode, David Brier delves into the surprising disconnect between CEOs and customers when it comes to delivering a superior customer experience. While 80% of CEOs believe they provide top-notch service, only 8% of customers agree. David discusses the importance of making customers feel valued and empowered, highlighting the dangers of over-relying on automation and effi...

In this episode of "The Customer Commerce Podcast," we dive deep into the strategies that will help your eCommerce business thrive during peak seasons. Discover actionable tips on stress testing your systems, addressing previous challenges, and enhancing customer communication to ensure a seamless and positive shopping experience. Learn how to turn peak season challenges into opportuniti...

In this episode, we delve into the essential role of human connection in customer interactions and why businesses should focus on building genuine relationships rather than just processing transactions. We examine the downsides of relying too much on automation and self-service, highlighting a real CUSStomer's frustrating experience with Officeworks' self-service options. Join us as we exp...

In Episode 7 of The Customer Commerce Podcast, Jess explores the basics of branding with branding expert David Brier, known for his work with prominent figures like Grant Cardone and Daymond John. David shares essential insights on avoiding common branding mistakes, immediate steps to enhance branding, and the importance of a cohesive brand identity. This episode is packed with actionable advice a...

In this episode of The Customer Commerce Podcast, we are joined by Nick Terrenzi, the Chief Growth Officer of StoreConnect , and our branding extraordinaire, David Brier. Nick, who has traveled over 4 million miles for business and has extensive experience across various industries, shares invaluable insights on ensuring sustainable business growth. Tune in to hear Nick discuss: Key advice for new...

Join Jess, Mikel Lindsaar (Founder & CEO of StoreConnect ), and branding expert David Brier as they dive into optimizing the Direct-to-Consumer (D2C) customer journey. Discover the common time-wasting tools, tips for simplifying customer purchases, and how to measure the effectiveness of your customer journey improvements. Packed with practical advice and engaging stories, this episode is a mu...

In this episode of The Customer Commerce Podcast, we explore a clever new product a supermarket has introduced to make shopping easier and more enjoyable—especially for coffee lovers. We also dive deep into StoreConnect's latest survey of 2,000 people, revealing fascinating insights into consumer spending, saving, and splurging habits. Join us for a fun and informative discussion on how to tru...

In Episode 3 of The Customer Commerce Podcast, we dive into the power of customer personalization and its impact on business success. We'll explore practical examples of how personalized shopping experiences can turn casual shoppers into loyal customers and why investing in these strategies is more beneficial than constantly seeking new customers. Join us as we discuss real-life examples of bu...