The Customer Acquisition Show

In the latest episode of The Customer Acquisition Show, host Tom Meredith converses with Mike Lambert, VP of Customer Success, about essential elements of customer acquisition. Lambert emphasizes the value of a precise creative strategy, a seamless user experience post-ad click, and the need for accurate data in decision-making. Delving into account management, he underscores the importance of sus...

In this episode of The Customer Acquisition Show, host Tom Meredith is joined by Amy and Lynn from the Tier 11 team. They delve into the power of customer testimonials and how to effectively utilize them in marketing. They highlight the significance of capturing customers' experiences and struggles, transforming them into longer case studies or shorter testimonials. The episode suggests breaking u...

In this episode of The Customer Acquisition Show, Tom and Maria share strategies for effective ads and landing pages to improve customer acquisition and retention. They emphasize specific landing pages for different issues and the importance of congruent messaging. The hosts discuss the 15-second funnel check for clarity, and the impact of invisible features on customer experience. Authentic custo...

In this episode of The Customer Acquisition Show, Tom and Daniel explore various aspects of video content creation and marketing. They stress the importance of creating native content that not only grabs attention but also keeps the audience engaged and intrigued. They also highlight the significance of understanding the viewer's intention and utilizing captions in online video advertising. The ho...

In this episode of The Customer Acquisition Show, Tom and Nick shared valuable insights on Google Ads and YouTube campaigns. They emphasized the effectiveness of custom videos for YouTube campaigns and the potential future of Google Ads. They also discussed the power of product reviews by authorities and the influence of YouTube influencers in advertising. The episode provided valuable tips for ad...

Creating content that stands out in today's digital age is crucial, and the power of a hook is key to achieving this. The Customer Acquisition Show emphasizes the importance of a hook for engaging content that captures the audience's interest in the first 3 to 5 seconds. To create ads that feel native and generate interest, getting straight to the point and throwing the problem out right off the b...

On The Customer Acquisition Show, Tom and Olha discuss a range of topics related to marketing and customer acquisition, providing practical advice for business owners and marketers. They stress the importance of selling and educating customers, connecting CRM to Facebook and landing pages, and utilizing media buying strategies with traffic harmonizers. The hosts also cover A/B campaigns, Facebook'...

The latest episode of The Customer Acquisition Show by Tier 11 offers valuable tips and strategies for creating successful YouTube advertising campaigns. The hosts emphasize the importance of having a strong offer and landing page, effective targeting, and ad structure. They provide tips for engaging video content, addressing audience intent, and incorporating call-to-actions into ads. They also d...

Join the Tier 11 team on The Customer Acquisition Show as they discuss various ways in which e-commerce businesses can advertise their products. They mention that ads can be run on YouTube, display placements, and out of home display placements. They note that Google has access to a lot of information about individuals, including their location and online activity, which can be used to target ads...

Tom Meredith and Steve Lyman, VP of Growth at Tier 11, talk about the importance of offering higher prices for better customer service and value in this episode of the Customer Acquisition Show. They delve into the topic of building deeper relationships with customers to help them reach their desired outcome and cover various aspects of sales management, including hiring, understanding customer ne...

Join the Customer Acquisition Show's latest episode and discover the ultimate meta and social advertising strategies that are currently working wonders. Tier 11's expert team delves into a variety of topics, ranging from multi-advertiser ads and CBO campaigns to testing methodologies and creative tactics. They reveal the secrets behind their winning ad formats, including the powerful carousel ads...

In this episode of the Customer Acquisition Show, Jeff Mask interviews Ralph Burns, the founder of a digital marketing agency and author of the book Virtual Boss. The conversation centers around leadership and how to effectively lead virtual teams. Ralph shares his personal experiences transitioning from doing the work to leading people to do the work, as well as insights from his book on how to b...

Are you struggling to understand how to market your product or brand? In this episode, we discuss the importance of clarity in marketing and how to create a unique mechanism that differentiates your product from the competition. We also discuss the importance of testing different hooks, landing pages, and ads. Additionally, we explore the concept of method marketing and how it can help you crawl i...

Welcome to the Customer Acquisition Show, where we help you transform strangers into loyal customers and grow your business. In this episode, our expert Google team discusses the latest and most effective customer acquisition strategies for Google Ads. From automated bidding to cross channel attribution and leveraging influencers for top-of-funnel awareness, we cover it all. We also explore the po...

Discover the key to growing your business on the Customer Acquisition Show! Host Tom Meredith and the Tier 11 team share their insights and strategies for turning strangers into repeat customers. Learn about the importance of a customer-focused approach, using data and feedback to drive strategy, shifting your mindset, and creating top-of-funnel educational content. Plus, hear their creative techn...

In this episode of The Customer Acquisition podcast, the focus will be on using organic strategies to create effective advertising. The team from Tier 11 will provide tips and insights on replicating Facebook's design of colored background posts with large white text, using organic educational content to support high ticket sales, and understanding the algorithm for organic content to increase rea...

In this episode of the Customer Acquisition Show, we delve into the world of digital dating and how businesses can leverage platforms like Tinder and Match.com to connect customers with their perfect match. We also take a closer look at one of our most successful clients, Christian Mingle, and the innovative strategies they use to achieve their goals of fostering romance and relationships. Additio...

Welcome to the Customer Acquisition Show! Today we're diving into the latest and greatest strategies for acquiring customers with the help of our Google team. We're delving into the power of customer avatars and how they can be used to precisely target specific audiences for maximum impact. We're also exploring the potential of GPT in sparking new and innovative ideas for your customer acquisition...

Hey there, digital marketers! In this episode, we're going to be discussing a common tactic that you might have learned in your marketing studies: building a list of names and emails to retarget cold traffic. But what if that's not really the goal of your business? No worries! We've got some alternative approaches to cold traffic that you might find more beneficial. And to really boost those sales...

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like...

This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal Analytics and GTA4. He also mentions that Google n...

This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as consideration when rethinking an overall strategy. The cu...

This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant turn off. The video then goes on to discuss how to...

What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend? On today's episode, Ralph Burns and Tom Meridith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right content - and that's where CaAMP comes into the pict...

Do you believe in your marketing strategy? Can it double a client's revenue and increase their booked calls by 230%, all in less than 3 months?  On today's episode, Ralph breaks down a recent case study where they helped a coaching client increase their booked calls by 230%, drop the cost per booked call by 54%, and grow their revenue by 107%, all in less than 3 months. The framework they use...