The CUSP Show

The CUSP Show

Sports EN ↓ 523 episodes

Home of the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. thecuspshow.substack.com

Author

The CUSP Show

Category

Sports

Podcast website

thecuspshow.substack.com

Latest episode

Jun 30, 2026

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Episodes

220: The Evolution of Global Sports Media Rights w/ Dan Cohen 06.04.2021

Joe and Tom are joined by Dan Cohen (SVP, Global Media Rights at Octagon) to talk about the evolution of global sports media rights. Dan breaks down how viewership valuation practices must change, as well as  how the Highlight Industrial Complex is pushing broadcast partners to innovate. The group discusses how gambling platforms are muscling their way into the media space, slowly blurring the lin...

219: NIL, Tech & Startups w/ Spry Payments Founder Lyle Adams 31.03.2021

Lyle Adams, CUSM Alum and Founder & CEO of Spry Payments, joins Joe and Tom to discuss the future of Name, Image, and Likeness.  Lyle also discusses his background that sparked Spry including playing Division I Soccer at Wake Forest, playing in the MLS, working for Uber during its startup days, and learning invaluable lessons through Columbia University's M.S. in Sports Management Program.  Spry i...

218: CU Women's Sports Collective Leadership Discussion 23.03.2021

In Part 3 of our series highlighting the CUSM organizations, special co-hosts Tom Cerny and LJ Holmgren are joined by the Women's Sports Collective's Co-Presidents Morgan Chall '21 and Emma Bedecker '21 and Event Chair Jamie DePaul '21 to discuss the mission and events of WSC. The Women's Sports Collective of Columbia University is an organization for students, who identify as women, to develop an...

217: Akeso CBD Water w/ NHL Hall of Famer Mark Messier 17.03.2021

NHL Hall of Famer, 6x Stanley Cup Champion, and leadership legend Mark Messier join Joe and Tom in a one-of-a-kind episode to discuss the benefits of Akeso CBD Water.  "Captain H2O" also discusses the Mark Messier Foundation and the professional women's hockey movement on International Women's Day.  From structure and discipline during the pandemic, modern alternative medicine, sports betting, and...

Episode 216: Catching Up With The Sports Management Association of Columbia 12.03.2021

In Part 2 of our series highlighting the Columbia Sports Management Program organizations, Joe and special guest co-host Ben Walsh '21 are joined by Sports Management Association of Columbia President Carolyn Suna '21 and Vice President Emilio Gulati '21 to discuss the mission and events of SMAC. The Sports Management Association of Columbia is an organization of graduate sports management graduat...

215: MIT Sloan Analytics Co-Founder & KAGR CEO Jessica Gelman 04.03.2021

Jessica Gelman, CEO of Kraft Analytics Group (KAGR) & Co-Founder of the MIT Sloan Analytics Conference joins The CUSP Show to talk about analytics, the importance of data, NBA Top Shot blockchain GIF collectibles, mobile ticketing, and the post-pandemic fan experience.  From a college basketball player at Harvard to a co-founder of one of the sports industry's biggest annual conferences with longt...

Episode 214: Goalcards Instead of Gift Cards w/ Goalsetter's Tanya Van Court 25.02.2021

Tanya Van Court, Founder and CEO of Goalsetter, joins Tom and Joe to talk about her transition from working at ESPN and Nickelodeon to starting her own company as an advocate for childhood and teenage financial literacy. Reflecting on her life experiences growing up in Oakland, and now with four children of her own, Tanya founded GoalSetter to provide a practical platform for teaching financial li...

Episode 213: BSMU Leadership w/ Layden Williams, Riley Parker, & Cameron Morris 17.02.2021

For Part 1 of our series that highlights the Columbia Sports Management Program organizations, Tom and special guest co-host Taylor DeBernardo are joined by Black Sports Management Union Co-Founder & President Layden Williams and VPs Riley Parker & Cameron Morris to discuss the mission and events of BSMU. The Black Sports Management Union (BSMU) is an organization dedicated to advancing black path...

Episode 212: FOX Sports Media Relations w/ Vernon Cheek 11.02.2021

Tom and Joe welcome media relations veteran Vernon Cheek to the show to discuss his time working with elite athletes and coaches at the NFL and FOX Sports. The group reflects on how day-to-day media operations has changed throughout the past year, as well as the complexities of maintaining positive individual and group publicity in the digital age. Vernon shares some of his favorite lessons from w...

Episode 211: NFL Digital Media Business Development w/ Blake Stuchin 04.02.2021

In anticipation of Super Bowl LV, Tom and Joe are joined by Blake Stuchin, Vice President of Digital Media Business Development at the NFL. Blake discusses the elevated importance of digital media for this year's game and how the NFL works to continually create content that is compelling, dynamic, and engaging. The group covers the exciting partnership between the NFL and Reddit, the pros and cons...

Episode 210: Innovation & the Fluid Fan w/ Josh Walker 29.01.2021

Joe and Tom are joined by Sports Innovation Lab Co-Founder & President Josh Walker to discuss the future of the sports industry and how to drive value to the Fluid Fan™.  Along with his Co-Founder Angela Ruggiero, Olympic Gold Medalist and member of the Hockey Hall of Fame who holds both a B.A. and an M.B.A. from Harvard University, Sports Innovation Lab is leading a sports research revolution tha...

Episode 209: NY Islanders Partnership Activation Re-imagined 22.01.2021

Tom and Joe kick off their loaded 2021 conversation slate with Nicole Hogan '19, Director of Partnership Activation for the New York Islanders. The group discusses the opening of UBS Arena in 2021-22 and the complexities associated with activation amid the pandemic. Nicole reflects on the complimentary leadership styles of owners Jon Ledecky and Scott Malkin, and how their community-focused strate...

Episode 208: Faculty Roundtable Pt. 2 - 2021 Year Ahead 07.01.2021

Joe and Tom are joined by their colleagues from the Columbia University Sports Management Masters Program to discuss the future of the sports industry in 2021. The group covers their experiences transitioning the academic program from in-person to virtual, as well as their thoughts regarding the biggest changes in the broader sports ecosystem this year from their viewpoints as industry experts. Wi...

Episode 207: Faculty Roundtable Pt. 1 - 2020 Year in Review 22.12.2020

Joe and Tom are joined by their colleagues from the Columbia University Sports Management Masters Program to review the year in sports. The group covers their experiences transitioning the academic program from in-person to virtual, as well as their thoughts regarding the biggest changes in the broader sports ecosystem this year from their viewpoints as industry experts. -- Bill Squires - Bio | Li...

Episode 206: Ball, Book, and Betterment w/ Kevin Carroll 17.12.2020

Detailed Description: Kevin Carroll joins Tom and Joe to discuss his life experiences as an author, teacher, NBA trainer, military translator, mentor, and more. From the time he was a kid quarterbacking activities at his local playground, to turning a night of trash-talking Vlade Divac into a unique position at Nike, Kevin is adept at finding ways to get into good creative trouble and has life les...

Episode 205: Healthcare & Sports Marketing in the Covid World w/ Jeff Sofka 10.12.2020

Joe and Tom sit down with Bendigo Co. Founder and Principal Jeff Sofka to discuss the convergence of healthcare and sports.  Jeff has had the privilege of serving some of the world's greatest companies driving brand asset development, management, and execution.  Taking his marketing lessons from working at the NFL in conjunction with his experience working with NYC Mayor Bloomberg on healthcare re...

Episode 204: T.J. Winfrey on Growing Community Partnerships w/ Detroit City FC 03.12.2020

Joe and Tom are joined by Columbia University Business School alum T.J. Winfrey to discuss his journey in the sports partnership world. As a Detroit native, T.J. has come full circle from working with Nike, Courtside Ventures, and the MLS by returning to his hometown as the Chief of Partnerships for Detroit City FC, a professional soccer team with a long history of community involvement and partne...

Episode 203: Moneyblade: Analytics & the Future of Fencing w/ Michael Aufrichtig 24.11.2020

Michael Aufrichtig, Head Coach of Columbia University Fencing, joins Tom and Joe to discuss the state of the sport in 2020. From a software salesman with no prior professional coaching experience, to the champion of the “Moneyblade” approach, Aufrichtig has utilized analytics in recruitment and coaching to guide CU Fencing to x3 NCAA Championships and x11 Ivy League Championships in just nine year...

Episode 202: You Can’t Spell Chess without Hess 19.11.2020

Tom and Joe sit down with Robert Hess, a Chess Grandmaster about the growth of Chess from a digital platform, including Twitch. They keep relating to The Queen’s Gambit, the Netflix hit show to draw parallels (excluding the green pills). Beginning at 8 years old, Robert started to progress his skills at chess including traveling abroad for tournaments and the work he had to put in to balance his s...

Episode 201: Time & Effort with Mike Tannenbaum 12.11.2020

Joe and Tom sit down with Mike Tannenbaum, lecturer for the Columbia University Sports Management Program, ESPN Football Insider, and previously the General Manager of the New York Jets and VP of Football Ops for the Miami Dolphins.  Listen as he dives into his course at Columbia, The Business of Football, and how he is bringing the NFL to the classroom. Mike touches on his break into sports law a...

Episode 200: The Art of Networking with Ann Wells Crandall 05.11.2020

“LinkedIn, besides networking, has a lot of great content” This is The CUSP Show’s 200th Episode. Congratulations to our hosts Tom Richardson and Joe Favorito and everyone who has helped along the way. This episode, Tom & Joe sit down with Ann Wells Crandall former Chief Marketing Officer of the Big East Conference. Hear about her journey that included the NBA, New York Road Runners, The Pac-12 Ne...

Episode 199: TheScore's Mobile-First Media & Betting Approach 29.10.2020

Tom & Joe sit down with Aubrey Levy theScore's vice president of content and marketing. theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information, and alerts while creating and curating content that is mobile optimized, comprehensive, customizable, and seamlessly shareable. Download theScore T...

Episode 198: A sit-down with the Head Coach of the Toronto Raptors, Nick Nurse 20.10.2020

Tom and Joe sit down with Head Coach of the Toronto Raptors and author of Rapture: Fifteen Teams, Four Countries, One NBA Championship, and How to Find a Way to Win -- Damn Near Anywhere, Nick Nurse. Listen to his approach to coaching, how to connect with players, and his core values have brought him to become an elite NBA Head Coach and hear about his willingness to "do whatever it takes to make...

Episode 197: Opportunity, Action & Diversity with the Pro Sports Assembly 12.10.2020

Tom and Joe sit down with Ese Ighedosa, President of House of Athlete, and Laura Dixon, Head of External Relations, Spurs Sports & Entertainment to talk about their backgrounds from NFL Headquarters to the importance of culture inside organizations. Both Ese and Laura build on to their new initiative, 'Pro Sports Assembly' whose mission is the dedication to advancing diversity and inclusion, along...

Episode 196: Building the American Soccer Platform 30.09.2020

Tom and Joe sit down with special guest Richie Graham, Founder of For Soccer Ventres and Chief Business Officer Marc Horine as they discuss their venture into Soccer in America. For Soccer Ventures is an investment firm focused on the growth and long-term development of American soccer. Hear ow the influence of the global landscape of soccer helps Richie and Marc build something special in the Uni...

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