The Curiosity Current: A Market Research Podcast

How Data Science is Revolutionizing Customer Retention: Moving from Reactive Analytics to Predictive Strategy In this episode of The Curiosity Current, host Stephanie speaks with Subhasish Nanda, Director of Customer Insights and Analytics at Verizon, exploring how data science and customer analytics have evolved to drive retention strategies and shape customer experiences in the telecommunication...

AI is reshaping how businesses gather, analyze, and democratize consumer insights, while maintaining the critical role of human expertise and intervention. In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Dave Ritter, Director of Insights and Consulting at Walmart, exploring how AI is transforming market research, consumer segmentation, and customer insights while disc...

In this episode of The Curiosity Current, hosts Matt and Stephanie speak with Louisea Hudson, Principal Customer Researcher at Amazon, about leveraging diverse thinking styles in research, the power of mixed methodologies, and how neurodivergence can enhance innovation and customer understanding.

A groundbreaking segmentation framework reveals how behavioral and emotional dimensions shape flavor preferences, going far beyond traditional demographic-based consumer insights. In this episode of The Curiosity Current, hosts Matt and Stephanie speak with Kim Duncan, Head of Consumer Insights at Givaudan, about FlavorFinders—a revolutionary segmentation framework that examines how consumers appr...

Ethnographic research emerges as a powerful tool for uncovering deep consumer insights, revealing the human stories and unexpected truths that drive successful brand strategies. In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Lindsey Goodman, Consumer Insights Leader at Wolverine Worldwide, about how ethnographic research uncovers hidden consumer insights and drives i...

Building a successful insights function requires strategic listening, intentional relationship-building, and a clear vision for delivering value across the organization. In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Ashley Hopkins, an insights leader who has built consumer research functions from scratch at companies like ASICS, Wayfair, and now Resident (home of Ne...

Building an Insights-Driven Culture: From Instinct to Evidence-Based Decision Making In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Leyla, a consumer insights leader who transformed JOOLA from an instinct-driven business into an insights powerhouse. The conversation explores how to build an insights function from scratch, embed research into company culture, and leve...

What does it take to build a truly customer-driven organization? In this episode, CX strategist Dr. Jeff Dahms joins The Curiosity Current to explore how market research, team culture, and smart data practices can turn insights into business impact.

How do you navigate the complexity of pharma research without losing strategic clarity? In this episode, Shawn McKenna, Senior Director of Analytics at Currax Pharmaceuticals, shares real-world lessons on team building, AI, and staying grounded in what truly matters: the human side of health insights.

What if up to 40% of your research data is bad—and you don’t even know it? In this episode, Roddy Knowles, COO of dtect and host of This is Product Management, joins The Curiosity Current to talk about the silent crisis facing the market research industry: survey fraud. From undercover operations in fraud networks to the rise of AI agents completing surveys, Roddy brings the heat—and the expertise...

How can we balance AI’s power with the human touch? In this episode, researcher and thought leader Idil Miriam Cakim joins The Curiosity Current to explore empathy, ethics, and innovation in AI-powered insights. From the value of storytelling to navigating AI adoption in the workplace, this is a must-listen for anyone navigating AI and insights with a human lens.

In this episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Doug Zarkin, Chief Brand Officer at Modern Performance and Recovery Brands and author of "Moving Your Brand Out of the Friend Zone.

In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Tanya Pinto, Principal UX Researcher at Microsoft focused on Copilot AI, to explore the evolving relationship between artificial intelligence and human insight. Through the lens of both her corporate work and humanitarian efforts as founder of Baal Dan Charities, Tanya shares valuable perspectives on maintaining empat...

How do AI and data shape the world? And, how can you be the sculptor? In the latest episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan welcome Saket Kumar, Vice President of Consumer Analytics at Citi, to explore the true power of deep data analytics and AI in the enhancement of customer experience. Through the episode, they discuss the criticality of...

Collecting data is one thing; creating impact with it is an art that needs to be mastered. In the latest episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Karen Kraft, Associate Director of Consumer Insights at Johnsonville, to share her secrets behind the art and science of turning data into impact. From mastering the chameleon-like ability to speak different business...

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Tina Tonielli, North America Lead for Consumer and Business Insights at Haleon, a global leader in consumer health, specializing in innovative solutions that prioritize everyday well-being. Tina discusses her journey from brand management to market research, blending curiosity and business a...

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, his passion for innovation, and how he has evolved...

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring co...