Adam Horner

The CTO Playbook

Join Adam Horner, a CTO with over 30 years in the tech industry, on The CTO Playbook — the podcast dedicated to helping CTOs excel. Perfect for CTOs and tech leaders navigating the complexities of their roles, each episode offers clear insights, innovative strategies, and practical advice from top leaders in tech. With Adam’s extensive experience mentoring engineers and tech leaders, and over a decade as a CTO, you’ll gain the tools and knowledge to build and refine your own CTO playbook. Whether you're tackling complex projects, fostering innovation, leading teams, or shaping your company's t...

Author

Adam Horner

Category

Technology

Podcast website

www.theCTOplaybook.com

Latest episode

Jul 6, 2026

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Episodes

28: The No.1 Reason Startups Fail and How to Avoid It with Dr. Georgios Christou 28.01.2025

In this episode, you'll learn the top mistakes founder engineers make when starting a business, why early technical decisions can have long-term business consequences, how to choose co-founders with complementary strengths, the importance of understanding business fundamentals as a technical founder, and strategies for picking the right tech stack for your startup's needs. Build your own CTO Playb...

27: How to Stop Hiring the Wrong People with Stephan Schmidt 20.01.2025

Stephan Schmidt is a CTO coach and the author of “Amazing CTO”. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you're going to learn why hiring the right people is the foundation of success and how to assess...

26: Microsoft Insider Reveals The Biggest Leadership Mistakes with Dave Wascha 14.01.2025

David Wascha is a seasoned product and tech leader with experience at Microsoft, MOO, Travelex and Zoopla.  Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you're going to learn when to combine product and t...

25: Step-by-Step Guide to Hiring and Onboarding 07.01.2025

In this episode, you'll learn how to streamline your recruiting process, craft compelling job ads, evaluate candidates effectively, and create an exceptional onboarding experience. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impac...

24: War-Time Lessons Every Startup Leader Must Know with Roman Labunsky 31.12.2024

Roman Labunsky is the co-founder and CTO of an early-stage cybersecurity startup based in Israel. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you're going to learn how Roman's experience leading a military...

23: Two CTOs Face Off in a Christmas Showdown 24.12.2024

In this episode, it’s a CTO Christmas Tale! You'll learn the importance of steady leadership, how to manage tech debt effectively, the risks of rushing features, and why balanced teamwork leads to success. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confid...

22: The Secret to Leading Diverse Tech Teams with Alena Ipanova 17.12.2024

Alena Ipanova is an expert in cultural intelligence and intercultural leadership. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you're going to learn what cultural intelligence is and why it matters for CTOs...

21: 4 Steps to Becoming a Leader Worth Following with Adrian Stanek 10.12.2024

Adrian Stanek is a seasoned CTO and leadership mentor known for his practical insights on leading teams effectively. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you're going to learn the four key traits th...

20: How to Master Communication for Effective Leadership 03.12.2024

In this episode, you'll learn how to communicate effectively as a CTO, master nonverbal cues, build trust with your team, and handle crises with clear communication. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. Timestamps:...

19: Tech Leaders Need Empathy, Not Just Code with Gareth Thomas 26.11.2024

Gareth Thomas is a seasoned CTO with over 25 years of experience building and leading tech teams. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you're going to learn why Gareth decided to step away from codi...

18: Coaching Managers for Excellence with Zach Goldberg 19.11.2024

Zach Goldberg is a seasoned CTO and author of “The Startup CTO's Handbook”. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you're going to learn the key lessons Zach gained from leading multiple startup engin...

17: Funding Success Made Simple with Thorgeir Einarsson 12.11.2024

Thorgeir Einarsson is a seasoned CEO and advisor who has helped hundreds of tech startups secure funding and navigate acquisitions. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you're going to learn why CTO...

16: How to Build an Engineering Strategy that Scales Without Wasting Resources 05.11.2024

In this episode, Adam talks about how to create a strong engineering strategy and prioritize creating roadmaps that align with company goals while effectively communicating your strategy to the entire team. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confi...

15: The Hidden Threats Facing Product And Tech Leaders with Todd Zino 29.10.2024

In this episode, Adam and Todd talk about why tech and product leaders need to expand their roles in today's market, why many startups struggle with tech debt and product debt, how AI is reshaping the responsibilities of engineers and CTOs, what the future holds for fractional CTO roles, and what Todd thinks about the shifting demands on tech leaders and the future of the CTO role. Build your own...

14: Blueprint for Growing Global, Remote-First Engineering Teams with Magnus Lenngren 21.10.2024

Magnus Lenngren is an engineering leader and a three-time unicorn builder. Build your own CTO Playbook at www.theCTOplaybook.com — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you'll find out how to scale remote-first engineering teams effectively, the key challenges leader...

13: How To Network and Build Powerful Connections with Zoe Cunningham 14.10.2024

Zoe Cunningham is a director at Softwire and author of Networking Know-How . Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. In this episode, you will learn what most people get wrong about networking and why it’s so misunders...

12: Upgrade Your Bitcoin Knowledge (2024 Edition) with Adem Bilican 12.10.2024

In this episode, Adam interviews Adem Bilican, the CTO at Relai, the App, about Bitcoin's value and its potential as a global currency. Adem discusses the technological advancements in Bitcoin, such as the Lightning Network, and offers insights into overcoming barriers to adoption. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO jo...

11: The Parable of the Firefighter CTO 30.09.2024

In this episode, Adam discusses how CTOs can transition from firefighting to strategic leadership by following a structured, disciplined approach. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and community to help you lead with clarity, confidence, and strategic impact. Timestamps: 5:19 Create time bl...

10: The Five S's for Delivering Technical Presentations with Dipak Mistry 23.09.2024

In this episode, Adam interviews Dipak Mistry, a senior architect with 25 years of experience. Dipak shares his structured approach to presentations, emphasizing the importance of storytelling, conflict and resolution, and a clear narrative to make technical information more relatable and engaging. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built fo...

9: How Being a Friendly Leader Could Be Stifling Your Innovation with Carol Palombini 16.09.2024

In this episode, Adam interviews Carol Palombini, a psychologist and leadership coach specializing in psychological safety. Carol offers insights on how fostering psychological safety can drive team innovation and what leaders can do to create safe, effective work environments. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journe...

8: How to Cross the CTO Chasm (and Why Most Don’t Make It Across!) 09.09.2024

In this episode, Adam dives into the challenges of transitioning from a technical leader to a strategic CTO, outlining a five-step playbook to help navigate this journey successfully. He also shares insights on overcoming common obstacles and embracing a leadership mindset. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. C...

7: How Empathy Drives Change (Innovation Tips for CTOs) with Daniel Walters 02.09.2024

In this episode, Adam interviews Daniel Walters, a seasoned CTO coach and consultant. Daniel shares his experiences on leading change within organizations, focusing on collaboration, dynamic reteaming, and the emotional impact of restructuring. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and communit...

6: Strategies for a Healthy CTO-CPO Relationship with John Broome 26.08.2024

In this episode, Adam interviews John Broome, a seasoned product leader with over 20 years of experience. John shares insights on generative AI, collaboration between CTOs and CPOs, and the importance of being customer-centric in product management. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast, and com...

5: What Kind of CTO are YOU? 19.08.2024

If you are finding this podcast helpful, please rate and review so other CTOs can join the conversation. In this episode, Adam explores the different types and stages of a CTO's journey, offering insights and practical strategies to help you identify your strengths and align with your organization's needs. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform...

4: The 2 Most Critical Components of a CTO Career with Andy Skipper 12.08.2024

In this episode, Adam speaks with Andy Skipper, the founder of CTO Craft and a seasoned CTO coach. Andy delves into the benefits of coaching for new CTOs, the growth of the CTO Craft community, as well as offers advice for navigating leadership challenges. Build your own CTO Playbook at  www.theCTOplaybook.com  — the leadership platform built for the full CTO journey. Coaching, podcast,...

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