The Crude Truth

In this dynamic episode of The Crude Truth, host Rey Treviño III interviews two outstanding West Texas marketing professionals, Jessica Rule, President, and Maddie Walker of SHK Advertising to explore how authentic, data-driven advertising is reshaping how oil and gas companies connect with customers. The Oil and Gas industry does not always understand the best way to market its services. You have...

In this episode of The Crude Truth, host Rey Treviño III sits down for an insightful interview with economic genius Dr. Ed Ireland and Sarah Falen Tate. Together, they break down the major shifts in America’s economy, energy policy, and agriculture. We are seeing the trade deals moving forward, and the stock market is reacting positively. President Trump has huge trade wins with Saudi Arabia and i...

From Texas Land Commissioner to Political Powerhouse... and always America First! In this episode of The Crude Truth, Rey "RT" Treviño III sits down with former Texas Land Commissioner and entrepreneur George P. Bush to unpack Trump’s first 100 days and what they really mean for the future of America. George doesn’t hold back diving into the real cost of federal overreach, the importance of energy...

It's an exciting time to be in the energy industry. There is new and exciting changes happening with IBM with Artificial Intelligence and IBM's Caroline Roche shares the mature perspective of AI.  Caroline leads the energy IBM Artificial Intelligence.  In this episode of The Crude Truth, Rey Treviño III sits down with Caroline Roche, IBM’s Global Communications Lead for the Energy Industry, to exp...

In this episode of The Crude Truth, Former Olympic gymnast turned angel investor Lisa Carmen Wang shares her powerful journey from chasing perfection to embracing worthiness. In this episode, she breaks down how the "good girl brainwashing" held her back, and how reclaiming her confidence led to success in business, investing, and life. Tune in to hear Lisa’s insights on wealth, empowerment, and t...

In this episode of The Crude Truth, Rey "RT" Trevino III and Teresa Lusk discuss the challenges posed by government overreach, focusing on the erosion of job opportunities, the economy, and family values. They explore how political agendas and executive orders can unsettle communities, as well as the need for responsible leadership to counter the chaos. Teresa also shares insights from her Teresa...

In this episode of The Crude Truth, Rey "RT" Treviño III sits down with Rachel Weaver, founder and CEO of Amplify and Impact Global, to discuss the power of personal and company branding, investor relations, and the psychology behind visibility and trust. Rachel shares insights from her journey from broadcast journalism to global PR, emphasizing the importance of omnipresence, storytelling, and ad...

In this episode of The Crude Truth, host Rey Treviño is joined by guests Blair Bravo and Sam McCathren to discuss Austin's booming real estate market and the power of mentorship. Sam shares valuable insights into navigating a competitive market, the importance of learning from trusted mentors, and the impact of community-driven efforts in real estate. This conversation highlights how success in th...

In this episode of The Crude Truth, Trey Cortez and Rey Treviño cover a diverse range of topics, from the smoothness of TX Whiskey and the unique qualities of Texas bourbon to insights on geology, oil production, and the challenges facing the oil and gas industry. They discuss the complexities of the Strong Formation and Burnett's seismic survey efforts, as well as the importance of stable cash fl...

In this Fireside Chat: American Energy Leadership: Investing in The Future of Oil and Gas, Lisa Carmen Wang speaks with Rey "R.T." Treviño III about the current landscape of U.S. energy, investment opportunities, and technological advancements shaping the industry. Treviño highlights the U.S.'s dominant role in global oil production, strategies for mitigating risk in oil and gas investments, and t...

At the NAPE Expo 2025, The Crude Truth welcomes geologist Dr. Molly Turko, who shares her insights on structural geology, oil exploration, and new imaging technologies. She discusses the industry's shift back to conventional exploration and the role of innovative tools in optimizing reservoir productivity. Dr. Turko also highlights the importance of teamwork in the energy sector and how collaborat...

At NAPE Expo 2025, The Crude Truth welcomes Rachel Collins CEO of W Energy, to discuss the evolution of energy software and the company's expansion into upstream operations. With a strong midstream foundation, W Energy has invested millions into modernizing its solutions, integrating accounting, production, land, and field services into its innovative Stream Plus platform. Collins highlights the i...

At Nape Expo 2025, The Crude Truth welcomes Nikki Morris, head of the TCU Energy Department, and Valeria Rodriguez, a driven soon-to-be graduate. They discuss the evolving energy landscape, the importance of hands-on learning through internships and field visits, and the impact of TCU’s energy programs in shaping future industry leaders. From oil and gas to renewables and energy finance, this insi...

Live from NAPE 2025, The Crude Truth welcomes Massiel Diez and Jamie Elrod of Flipping the Barrel, a podcast transforming the narrative of women in oil and gas. In this inspiring episode, they discuss building a thriving community, expanding their events, and breaking industry barriers. From starting their podcast on a whim to hosting sold-out conferences, Massiel and Jamie share their journey, th...

At Nape Expo 2025, The Crude Truth welcomes Leigh Haas and David Bowman from KnowledgeVine to discuss eliminating human error in the oil and gas industry. They explore how human performance training, adapted from nuclear power safety, enhances productivity, quality, and workplace safety. The conversation highlights the importance of positive reinforcement, the role of politics in energy infrastruc...

At NAPE Expo 2025, George Whitman, President of Black Mountain Oil & Gas, joins The Crude Truth to discuss the company’s growth and energy investments. He shares insights into oil and gas operations, lithium extraction, energy storage, and international projects, including a major gas play in Australia. George also weighs in on U.S. energy policy, the impact of the Trump administration on oil...

Live from NAPE 2025, The Crude Truth welcomes Ann Bradbury, President of the American Exploration and Production Council, to discuss the future of American energy policy. In this episode, she breaks down the importance of infrastructure development, regulatory reform, and the role of durable policies in ensuring long-term energy security. From the push for more pipelines to the fight against exces...

In this interview, Rey Treviño, Vice President of Operations at Pecos Country Operating, discusses the significance of the Texas Gulf Link deepwater port and its impact on U.S. energy policy, global oil markets, and domestic prices. He explains how the project will enhance energy independence, strengthen alliances by supplying affordable and reliable energy, and position the U.S. as a dominant for...

In this episode of The Crude Truth, host Rey Treviño sits down with Gin Hart, an expert in client and investor relations, to discuss the critical role of maintaining strong business relationships as companies grow. Gin shares her insights on bridging the gap between executives, clients, and investors, emphasizing the importance of communication, retention, and personalized engagement. With a backg...

In this episode of The Crude Truth, host Rey Treviño is joined by energy experts David Blackmon, Dr. Ed Ireland, and Stuart Turley to break down the biggest issues facing the oil and gas industry in 2025. They discuss the future of natural gas, the impact of Trump’s energy policies, global oil market dynamics, and whether energy prices will drop. The panel also explores the Strategic Petroleum Res...

In this episode, Rey Treviño talks about the future of the oil and gas industry in 2025, touching on the challenges and legislative changes that are shaping the field. Chris Hosek provides some insight into the Texas legislative session, focusing on the debate over education vouchers, water infrastructure issues, and proposed solutions. The discussion also highlights the rapid growth of Texas and...

The Texas State Legislative Session has significant implications for the oil and gas industry, and Karr Ingham, President of the Texas Alliance of Energy Producers, provides insights into key issues on this episode of The Crude Truth. Topics discussed include the challenges of managing inactive wells, the need for re-stimulation incentives to reactivate old wells, and the importance of effective p...

The NAPE Expo, taking place from February 5th-7th in Houston, Texas, is the premier event for energy industry professionals to connect and make deals. Celebrating over 30 years of success, NAPE has grown into the world’s largest energy prospect expo, with key players from oil, gas, renewables, and more. NAPE is also committed to social responsibility, raising over $6 million for veteran-focused ch...

In this episode of The Crude Truth, Rey Treviño sits down with George P. Bush and Karr Ingham to discuss the future of the oil and gas industry, focusing on the impact of President Trump's leadership. The conversation highlights a positive outlook for the sector, with Trump’s re-election promising to boost domestic production and reform energy regulations. Both George and Karr emphasize the signif...

In this episode of The Crude Truth, Rey Treviño and guest co-host Kristy Kerns sit down with Marc L'Heureux and Madison Lenberg, the founders of Social Octane. They discuss how Social Octane is revolutionizing networking in the energy sector through events like the "Three Flags Cookoff" and their impactful partnerships with nonprofits such as RedM and NexGen, addressing critical issues like human...