Creator Spotlight

The Creator Spotlight Podcast

Arts EN ↓ 118 episodes

Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production. Hosted by Francis Zierer (Twitter and LinkedIn). New episodes every Tuesday. This podcast is part of our newsletter, Creator Spotlight.

Author

Creator Spotlight

Category

Arts

Podcast website

www.creatorspotlight.com

Latest episode

Jul 7, 2026

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Episodes

How to build a 6-figure newsletter business ft. Nathan May 22.07.2025

This week on Creator Spotlight we're joined by Nathan May, founder of The Feed Media, a company that helps newsletters grow with paid ads and help convert readers into revenue. Read the newsletter: https://www.creatorspotlight.com/profiles __ Join the waitlist: https://creatormasterminds.co __ Follow Nathan LinkedIn Twitter/X The Feed Media __ Follow Francis LinkedIn Twitter/X __ Timestamps 00:00...

The future of creator journalism ft. Liz Kelly Nelson 15.07.2025

The week on The Creator Spotlight Podcast we're joined by Liz Kelly Nelson. Liz is the founder of Project C, a newsletter and pre-funding collective helping mission-driven journalism creators develop sustainable business models. __ Read the newsletter: https://www.creatorspotlight.com/profiles __ RSVP to the Creator Business Summit __ Follow Liz Project C LinkedIn __ Follow Francis LinkedIn Twitte...

From 10k to 100k in 12 months — without growth hacks ft. Sydney Graham 08.07.2025

This week Francis and Natalia are joined by sewing creator Sydney Graham (@HiSydGraham). Sydney has gained over 100k subscribers on YouTube this year and has over 600k followers across platforms. Read the newsletter __ RSVP to the Creator Business Summit __ Follow Sydney YouTube TikTok Instagram __ Follow Francis LinkedIn Twitter/X __ Follow Natalia LinkedIn Twitter/X __ Timestamps 00:00 Introduci...

From side hustle to 500K+ followers and a global business ft. Tom Fishburne 01.07.2025

This week Francis is joined by Tom Fishburne, also known as The Marketoonist. Tom is a cartoonist and marketer who turned his satirical drawings about corporate life into a sustainable business that has brought him over 500,000+ followers across platforms. Read the newsletter: https://www.creatorspotlight.com/p/tom-fishburne __ RSVP to the Creator Business Summit: https://www.beehiiv.com/virtual-e...

The strategy behind building a 80,000+ impact-driven community ft. Tiffany Yu 24.06.2025

This week on The Creator Spotlight Podcast we're joined by Tiffany Yu, the founder and CEO of Diversability, an entirely disabled-run and disabled-led social enterprise to elevate disability pride. Tiffany is also the author of The Anti-Ableist Manifesto, in which she highlights the myriad ways our society discriminates against people with disabilities - and what we can do about it. Read the newsl...

The creator earning $250k+ posting on LinkedIn ft. Jayde Powell 17.06.2025

This week on The Creator Spotlight Podcast we're joined by Jayde Powell, a creator, social strategist and entrepreneur. Jayde has worked in the industry for over a decade and is an expert in social strategy, previously working with brands like Apple TV, LinkedIn and Delta Airlines. As a creator, she's built a thriving, sustainable business, and currently has 28,000 followers on LinkedIn. __ Jayde...

He can 10x views in any YouTube niche ft. Kevin Jon 10.06.2025

This week on The Creator Spotlight Podcast we're joined by Kevin Jon. Kevin is a YouTube strategist, creator, and founder of multiple media businesses. He started as a solo YouTuber, grew and sold his own channels, and now helps brands and broadcasters build profitable content on YouTube. In this episode, we dive into his playbook for growth, monetization, and turning channels into real businesses...

She lost her job. Then built a community of 10,000+ ft. Melanie Ehrenkranz 03.06.2025

In this episode of The Creator Spotlight Podcast, Francis speaks with Melanie Ehrenkranz, the creator of the Laid Off newsletter and Discord community. They discuss the origins of Laid Off, building a community where people feel supported and engaged, and the concept of the laid off to creator/entrepreneur pipeline. __ Follow Melanie Laid Off Newsletter LinkedIn __ References Melanie's Laid Off su...

Ex-YouTube employee reveals the secrets behind viral videos ft. Hayley Rose 27.05.2025

This week on The Creator Spotlight Podcast, Francis is joined by Hayley Rose, a former Google and YouTube employee turned YouTube growth strategist. Hayely has worked with some of the biggest channels on YouTube, growing them from zero views to hundreds of millions. In this podcast Hayley breaks down the five steps that every creator should follow to get more views, grow on YouTube and build a sus...

How his $40K side hustle became a full-time career ft. Colin Rocker 20.05.2025

This week on The Creator Spotlight Podcast, Francis is joined by Colin Rocker, a creator focused on career and corporate content. Colin shares his journey from skepticism about TikTok to becoming a successful content creator with a mission to educate 'first-generation professionals'. -- Follow Colin LinkedIn Instagram TikTok YouTube -- Timestamps 00:00 Introducing Colin Rocker 01:11 The many faile...

Why Brazil’s Biggest Podcaster Is Going Viral in the U.S. ft. Chico Felitti 13.05.2025

This week on The Creator Spotlight Podcast, Francis is joined by award-winning journalist and podcaster Chico Felitti. Chico has found much of his success creating content for the Portuguese speaking audience, topping the podcast charts of Brazil multiple times with his shows Além do Meme, De Saída and O Síndico. Relaunching his hit podcast 'A Coach' for the English speaking audience, 'Don't Cross...

She Listens to the Internet for a Living — Here’s What She’s Hearing ft. Jazmin Griffith 06.05.2025

This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo. __ Jazmine: Que Lo Que LinkedIn Instagram TikTok __ Timestamps: 00:00 Introducing Jazmin 01:06 What is...

Zero to Acquired: Building a $30K/Month Newsletter in 1 Year ft. Adam Biddlecombe 29.04.2025

This week on The Creator Spotlight Podcast we are joined by Adam Biddlecombe, co-founder of Mindstream, a successful AI-focused newsletter which was recently acquired by HubSpot only 17 months after its inception. Adam shares his journey from being a musician to an entrepreneur, the ability to identify and seize an opportunity, and how to prep for acquisition. __ Adam LinkedIn X/Twitter __ Links &...

Why creators make the best entrepreneurs ft. Jesse Feister 22.04.2025

This week on The Creator Spotlight Podcast we are joined by Jesse Feister, the Executive Director of the Webby Media Group. In the lead up to the 29th annual Webby Awards ceremony, Francis and Jesse reflect on the evolution of the Webby Awards and the creator economy, exploring the creator to business pipeline and three skills necessary to succeed as a creator. __ Links and References Check out th...

She built a 150K-member, $1M/year community ft. Grace Ling 15.04.2025

This week on The Creator Spotlight Podcast we are joined by Grace Ling, founder of the thriving Design Buddies community, which turns five years old this month, has over 150,000 members, and generates $1 million in annual recurring revenue. She is also a talented content creator and has found particular success on LinkedIn where she has nearly 50,000 followers. She is also the cohost of the How Cr...

How to Make a Living as a Creator — from a podcasting expert ft. Amanda McLoughlin 10.04.2025

This week Francis is joined by podcasting Amanda McLoughlin, CEO of Multitude and co-host of the podcasts Spirits, Attach Your Resume, and Join the Party. Amanda began her journey as a creator vlogging on YouTube and has since spent over a decade in the podcast space. Amanda's Podcasts: Attach Your Resume Join the Party Spirits All Multitude shows Timestamps: 00:00:00 Introducing Amanda McLoughlin...

125 days to make $10k/month ft. Thomas Yeum 03.04.2025

This week Francis is joined by Thomas Yeum, an ambitious video-first creator specializing in YouTube and Instagram. Thomas is well known for his Instagram series '125 days to make 10k/month'. Thomas shares his journey from software engineering to content creation, discussing the challenges and opportunities within the creator economy. Follow Thomas: Instagram: https://www.instagram.com/thomasyeum/...

How creators unlock the future of American soccer ft. Kyle Sheldon 27.03.2025

This week Francis is joined by Kyle Sheldon, founder and CEO of Name and Number, a soccer specific marketing and creative agency. Kyle has worked within the US soccer world for two decades and held marketing roles at multiple MLS clubs. Kyle is also the founder and editor of Pathway, a newsletter aimed at helping individuals break into the soccer industry. Kyle: https://x.com/kylesheldon Name and...

1 year and 190k subscribers later: An all-in bet on indie media ft. Phil Rosen 20.03.2025

This week Francis is joined by award winning financial reporter, Phil Rosen. Last year Phil left his role as Senior Markets Reporter at Business Insider to pursue his independent newsletter-first media company, Opening Bell Daily. His flagship newsletter Opening Bell Daily, now has over 190k subscribers within its first year of operation. Opening Bell Daily: https://www.openingbelldailynews.com Ph...

The best time to be a writer is NOW ft. Leigh Stein 13.03.2025

This week Francis is joined by six-time author, cultural critic and book publishing coach, Leigh Stein. Leigh is also the creator of the newsletter Attention Economy. Attention Economy: https://leighstein.substack.com/ Leigh's Website: https://www.leighstein.com/ 00:00 Leigh's prolific content output 01:43 Is now the best time to be a writer? 04:38 Defining 'writing vs creating' 08:47 The art is t...

How to Make a Living as a Podcaster in 2025 ft. Eric Silver 06.03.2025

This week Francis is joined by Eric Silver, a podcaster, podcast producer and head of development at Multitude, a podcast studio and production company. Multitude: https://multitude.productions 00:00 Introducing Eric Silver 03:14 Crafting your interview style 06:04 The details of teaching podcasting 11:56 Podcasting does not mean video 19:41 The future of audio-only podcasts 25:39 The intention be...

Making the internet a better place ft. Matt Brown 27.02.2025

This week Francis is joined by Matt Brown of Extra Points. With a laser focus on writing high quality content, Matt is an independent sports journalist covering the world of college sports in America. Extra Points: https://www.extrapointsmb.com 00:00:00 Introducing Matt Brown and Extra Points 00:01:47 The focus on producing quality content 00:05:26 The unique story of acquisition and reacquisition...

"I'm not a creator, I'm a writer" ft. Alicia Kennedy 20.02.2025

This week Francis is joined by essayist and culture critic, Alicia Kennedy. Alicia is primarily a food writer, however also has many refined takes on writing, the algorithm, and the attention economy. Alicia's Newsletter: https://www.aliciakennedy.news/ 00:00:00 Introducing Alicia Kennedy 00:01:38 Rejecting the idea of the creator 00:07:06 Declining media literacy in the digital age 00:12:36 The f...

He's a social media Swiss Army Knife ft. Kofie Yeboah 13.02.2025

This week Francis is joined by Kofie Yeboah a versatile creator in the sports media landscape. Kofie does it all, social media, long-form, short-form, podcasts, research and writing. He's here to tell us how he does it all. Kofie's YouTube: https://www.youtube.com/@KofieWhy 00:00 Introducing Kofie Yeboah 01:25 Kofie's early introduction to sports 05:35 The evolution from long-form to short-form 10...

She broke YouTube’s algorithm with a 9-minute lie ft. Jenna Stoeber 30.01.2025

This week Francis is joined by Jenna Stoeber, a video essayist and content creator known for her deep dives into video game and media culture. Jenna's YouTube: https://www.youtube.com/@the_jenna/ Jenna's Bluesky: https://bsky.app/profile/thejenna.bsky.social 00:00:00 Laying the content creator foundation 00:07:00 The art of constructing informative videos 00:09:20 If I create, am I a creator? 00:1...

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