The Creative Mindset

Alternative career choices? Next travel destinations? Favorite food? We welcome back Angela Onuoha for a fun round of lightning questions. Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry. Angela isn’t just an influencer, she is an educator who is lead...

The importance of personality and sharing well-researched knowledge outweighs the value of viral content. In this second part of Rei’s talk with trichologist and content creator Angela Onuoha, we hear about her daily routine, the strategic choices behind her content creation, and how she balances authenticity with platform algorithms. Angela breaks down her structured yet flexible schedule, emphas...

Perfect jobs are not something you find, but something you create for yourself. Rei talks with Angela Onuoha, a pioneering trichologist and content creator from Amsterdam, to unpack her unique journey into the creator economy. Angela shares how her cultural background and personal experiences with hair care led her to a path she never anticipated—becoming an influential voice in the trichology com...

Alternative career choices? Next travel destinations? Favorite food? We welcome back Kevin Bethune for a fun round of lightning questions. Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. He's also the best-selling author of Reimagining Design: Unlocking Strategic Innova...

Understanding yourself is key to tapping into emotional intelligence. Rei continues his dialogue with Kevin Bethune, renowned design executive and author, to hear about his experiences as a minority in corporate America and examine the oscillating focus on diversity and inclusion in corporate culture. This episode delves deep into Kevin's personal journey and highlights his strategies for overcomi...

Curiosity and grit combine to become an unwavering conviction. Rei talks with Kevin Bethune, renowned design executive and author, to uncover how his unique career path has informed his approach to design thinking and innovation. Kevin shares his journey from an early career in engineering and business to discovering his passion for design—an unexpected yet coherent sequence that prepared him to h...

If you’re considering rebranding, don’t start with your logo, colors, or fonts. Look within. As read by AI. The Intersection is Rei’s weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox. Episode References: Rethinking Rebranding | Article Rei Inamoto | Instagram Rei...

Alternative career choices? Next travel destinations? Favorite food? We welcome back Tim Allen for a fun round of lightning questions. Tim Allen was named one of Fast Company's Most Creative People in Business for 2017. He leads the global Design & Research team at Instacart, centered on belonging and connection. His focus on fueling human potential is key to building products and cultures tha...

How did Airbnb make a pandemic turnaround? Rei continues his conversation with Tim Allen, VP of Design at Instacart, to shed light on strategic design approaches that helped Airbnb adapt its business model amidst COVID-10 travel restrictions. Tim shares insights into collaborative problem-solving with Airbnb's CEO, Brian Chesky, demonstrating the significant role of design as a lifeline for the co...

Making things with your hands can shape and enhance digital design skills in unexpected ways. This week, Rei talks with Tim Allen, VP of Design at Instacart to trace Tim’s career journey from game design to leading roles at tech giants like Amazon, Microsoft, and Airbnb. They explore Tim's early influences, including his unique entry into design through airbrushing and graffiti, and discuss his st...

Rei answers questions about midlife career transitions from guest Gavin Lum, a marketer with around 20 years of experience based in Singapore. This AMA segment explores finding purpose, the delicate balance between staying relevant and being true to oneself, and navigating midlife crises. Gavin Lum comes on our show as he makes his transition to figure out how he can apply his passion and experien...

In addition to the in-depth conversations with each guest on our show, we have a lightning round segment where we ask each guest to respond on the spot without seeing the questions in advance. This week, we welcome back renowned designer Stefan Sagmeister to hear his alternative career choices, next travel destinations, favorite food, and much more. Stefan Sagmeister has designed for clients as di...

Copying is a great way to study what makes an impactful website, poster, or even a social media post, according to Stefan Sagmeister. Rei welcomes back graphic designer Stefan Sagmeister to explore the importance of beauty in form and design. Reflecting on his career, Stefan shares how his collaboration with Jessica Walsh transformed his perception of design aesthetics, the impact of Apple's desig...

How does long-term thinking influence creativity? Rei sits down with renowned designer Stefan Sagmeister to explore how the interpretation of data through art can shift public consciousness towards optimism. The episode places particular emphasis on Stephan’s exhibition “Now is Better,” which centers around the idea of long-term thinking of humanity’s progression. The conversation dives into Steph...

Why a point of view (POV) will be more important than AI. Written and read by Rei Inamoto himself. The Intersection is Rei’s weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox. Episode References: POV > AI | Article Rei Inamoto | Instagram Rei Inamoto | X I&C...

In addition to the in-depth conversations with each guest on our show, we have a lightning round segment where we ask each guest to respond on the spot without seeing the questions in advance. This week, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi’s, Google Nest, and Allbirds, to hear her alternative career choices, next travel destination...

What skills are the most important for marketing in today’s environment and beyond? In this week’s episode, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi’s, Google Nest, and Allbirds, to explore the essential skills required for today’s marketers. Key topics include the importance of curiosity, balancing art and science, and the necessity of...

Brand-building at Allbirds began with a clear purpose: “to reverse climate change through better business.” In this week’s episode, we welcome Julie Channing, former CMO and Global VP of Marketing at Allbirds, to explore the fundamental principles behind Allbirds’ exceptional branding success since its launch in 2016. Julie recounts her early days at Allbirds, from joining as the first full-time e...

Rei answers questions from Alice Kumagami, a graphic designer who recently relocated from London to Tokyo. This AMA segment dives into the challenges and rewards of navigating different cultural and working environments while touching on identity crises, how Alice’s Japanese background influences her design approach, and how she’s adapting to corporate Japan. Alice Kumagami has taken the chance to...

Why design apps like Canva don’t make us better designers, as read by AI. The Intersection is Rei’s weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox. Episode References: Democratization of Design | Article Rei Inamoto | Instagram Rei Inamoto | X I&CO | Corpora...

Ever struggled to help your clients change? A North Star is crucial for guiding client companies, but it’s meaningless without the underlying trust and supported by tangible practices. For this week’s episode, we welcome back Ana Andjelic, the acclaimed brand executive and author of the popular newsletter “The Sociology of Business.” With extensive experience in transforming and growing brands, An...

Reviving brands requires understanding their origin stories, injecting fresh imagination, and “an orchestrated push”, according to Ana Andjelic. On this week’s episode, we welcome the acclaimed brand executive Ana Andjelic. As the former global chief brand officer of iconic fashion brands such as Banana Republic and Esprit, Ana shares powerful strategies for reviving brands and emphasizes the impo...

The framework for deploying generative AI for brands and corporations as read by Simon Osmont . The Intersection is Rei’s weekly newsletter that explores what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox. Episode References: How to AI | Article Simon Osmont | Website Rei Inamoto | Instagram Re...

How do smaller AI companies stand against giant corporations with more significant resources? On this week’s episode, we welcome back Sho Rust, the Founder & CEO of SHO.AI, to discuss the future of AI-based services in an increasingly competitive industry, the intricacies of scaling a business, and how AI can enhance the work of professionals.   Sho Rust, an entrepreneur with a deep...

Opportunities are everywhere. It’s just a matter of recognizing them and bringing those ideas to life. On this week’s episode, we welcome Sho Rust, the Founder & CEO of SHO.AI, to hear about his journey from studying design to starting his own AI platform for content creation. Sharing Sho’s challenges in building his own company, the discussion highlights the importance of passion, execution,...