The Creative Influencer

Minisode Eight of Season Seven and the seventh and final part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the obligations after the termination of the agreement, including confidentiality and your options for conflict resolution. A full transcript of this episode is available at Jon's en...

Episode Six of Season Seven. We interview Josef Schinwald. Josef is the founder of Guest Experts on Air, a company that connects elite professionals with top world-class podcasts for interviews. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. He shares how podcasts are effective for marketing and business development, becau...

Minisode Seven of Season Seven and the sixth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at the termination of influencer management agreements and the compensation owed to managers after the management agreement is ended. A full transcript of this episode is available at Jon's enterta...

Episode Five of Season Seven. We interview Ania Puczylowska. Ania is the CEO of Brand Socialite, an experiential marketing agency that matches talent with brand campaigns. Ania shares her journey from Poland at the fall of Communism to the United States without being able to speak any English to how she became a disrupter in the fast-changing industry of experiential marketing for some of the worl...

Minisode Six of Season Seven and the fifth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our review of influencer management agreements with a look at a manager's compensation, including how much and on what? A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Seven. We interview Derek Toombs. Derek is a filmmaker and the lead instructor in media communications at the LA Film School. Derek shares his adventuresome life experience from serving in the Coast Guard, to going back to film school and how he approaches storytelling and finding your voice as an influencer in a crowded field. A full transcript of this episode is available...

Episode Three of Season Seven. We interview Sedge Beswick. Sedge is CEO and Founder of SEEN Connects, an innovative Influencer Marketing Agency. Sedge shares some of her fundamental rules about Influencer marketing, discussing how her company creates brand campaigns and picks influencers for those campaigns, as well as her cutting-edge insight on the newest trends. A full transcript of this episod...

Minisode Five of Season Seven and the fourth part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts of Manager Agreement terms with the Duties section. We take a look at the formal legal relationship between a manager and influencer, including exclusivity, notification of potential deals, and the manager's authority...

Minisode Four of Season Seven and the third part of our special series about Influencer Management Agreements. In this minisode, Jon continues our deep dive into the nuts and bolts with the Scope of Services. We talk about what a Manager does for an Influencer—and also what you shouldn't expect them to do.

Episode Two of Season Seven. We interview Dr. John Demartini. John is a human behavior specialist, an educator, an author of over 40 self-help books, including the recently released The 7 Secret Treasures: A Transformational Blueprint For a Well-Lived Life . Dr. Demartini shares his incredible journey from being a self-described "long-haired hippie surfer that lived on the streets" who couldn't re...

Minisode Three of Season Seven and the second part of our special series about Influencer Management Agreements. In this minisode, Jon starts our deep dive into the nuts and bolts with one of the most important provisions: the term. Although simple on its face, there are several factors to consider when setting the length of a Management Agreement. A full transcript of this episode is available at...

Episode One of Season Seven. We interview Kiersti Torok. Kiersti is known as the queen of couponing. She tells us how she grew her TikTok channel from 15 family members to over 2.4 million followers in two years. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Two of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer management agreements. He starts with an overview of the important step of hiring a manager and gives pointers and red flags to watch for when selecting a manager. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Seven. This minisode is the first in a multi-part series about the ins and outs of Influencer Agreements. In this minisode, Jon gives an overview of what is to come and sets the scene. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Six. We interview Kylie Larsen. Kylie is a beauty content creator with 2.2 million followers on TikTok. She shares her body positivity message and insights on how she grew her channel. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Six of Season Six. In this minisode, Jon talks about how to cope with comments. This is the twin sister of our last minisode – minisode five – where we discussed what to do about negative product reviews. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Six. We interview Niklas Hartmann. Niklas is the Head of Influencer Marketing for ReachOn and ReachOn works with businesses to retain and work with influencers. We flipped the script on Niklas. We had him tell us tips for Influencers to better position themselves when working with brands. A full transcript of this episode is available at Jon's entertainment law blog at www.p...

Minisode Five of Season Six. In this minisode, Jon talks about what to do about negative product reviews and how to deal with abusive comments. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Six. We interview Christy Faith. Christy is a TikTok creator with a unique niche: home schooling. Christy built her following from zero in July of last year to almost 200,000 followers. There is something every influencer can learn from Christy about how she built her following. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw...

Minisode Four of Season Six. In this minisode, Jon takes a look at name, image and likeness collectives – or as it is commonly referred to – NIL collectives. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Three of Season Six. In this minisode, Jon takes a look at the NCAA's interim policy relating to a student athlete's exploitation of their name, image and likeness – or as it is commonly referred to – NIL. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Six. We interview Joel Green. Joel is a former professional basketball player, the CEO of Pro Level Training,—through which he runs Nike Sports Camps,—and is also the author of the upcoming book Filtering: The Way to Extract Strength From the Struggle . Joel shares lessons learned from his transition from professional sports to business. This led him to develop a process he...

Minisode Two of Season Six. In this minisode, Jon asks the question "Where are they now?" about the influencers turned court correspondents that gained notable followings through their coverage of the Depp/Heard trial. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Two of Season Six. We interview Phoebe Hines. Phoebe is a TikTok personality known for her dance moves and choreography with almost 1,000,000 followers and 35 million likes! Her online calling card is taking a familiar dance move popular in other videos and adding a sophisticated twist—"adding something to it," in her own words, "so that, it's not exactly the same, but it's still familiar...

Minisode One of Season Six. In this minisode, Jon discusses the lessons learned from lifestyle influencers turned court correspondents in the Depp/Heard trial. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/