The Creative Influencer

Episode One of Season Six. We interview Angela Engel. Angela is publisher and founder of the Collective Book Studio, which is a partnership publisher. Angela discusses the important role that print publishers play as distributors, marketers and salespeople in the digital age, and the impact of social media. We walk through the process of publishing and promoting a book and what makes the model of...

We are excited to announce the launch of Season Six of The Creative Influencer podcast. We are excited to announce the launch of Season Six of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from TikTok stars, to publishers to student athletes. Stay tuned, this will be fun.

Minisode Eleven of Season Five. In this minisode, Jon talks about a new bill in California that will make social media companies responsible for the addictive design features of their apps as it relates to kids. If the companies don’t change these features, parents would be able to sue them for hurting their kids. This begs the question: which is the addiction—lawsuits or social media? A full tran...

Episode Seven of Season Five. We interview Beth Rylaarsdam. Beth is a social media influencer, plus-size model, motivational speaker, a body acceptance advocate and Lipedema awareness spokesperson. Beth shares aspects of her “secret sauce” for how she went from a nonexistent social media following to a very impressive one in just a few years. A full transcript of this episode is available at Jon’s...

Minisode Ten of Season Five. In this minisode, Jon discusses the cautionary tale of disgraced influencer Brittany Dawn, who sold “customized” fitness plans that were the same for everyone, and when she apologized and said she would refund her customers, never did. She now faces over $1 million in fines. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferl...

Minisode Nine of Season Five. In the second minisode in our series about online accessibility and making sure your content is ADA compliant, Jon details best practices all influencers should implement on social media. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eight of Season Five. This is the first of two minisodes about online accessibility and making sure content is compliant with laws like the Americans with Disabilities Act and how it applies to influencers. In this minisode, Jon discusses the law’s background and outlines a few best practices for websites. A full transcript of this episode is available at Jon’s entertainment law blog at w...

Minisode Seven of Season Five. In this minisode, Jon talks about a new copyright ‘small claims’ process that will help creators protect their work more economically. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Six of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon responds to an email about fake social media accounts that steal the identity of real influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Five. We interview Adrian Lurie. Adrian is co-founder of Dragonfruit Media, a video production and YouTube agency. Adrian discusses current YouTube engagement best-practices, with an eye to how the most engaging content bridges a curiosity gap for the audience through storytelling. This is a masterclass from a YouTube expert on how influencers—or really anybody—can make their...

Episode Five of Season Five. We flip the script and interview Jon Pfeiffer. We talk about Jon’s experience as an entertainment lawyer, his work with influencers and creatives and his thoughts on the shifting landscape of social media. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Five of Season Five. In this minisode, Jon answers a listener question about why they’re not making any money on TikkTok despite a high follower count and compares platform monetization rates. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Five. We interview Joi Wade. Joi is a YouTuber, an entrepreneur, an author, co-host of a travel podcast, a recent graduate from University of Southern California—all on top of a day job! In Joi’s words, her YouTube channel and content sit at the crossroads of between beauty, education, and side hustling. Her channel has evolved as she’s evolved as a person, especially as she...

Minisode Four of Season Five. In this minisode, Jon details the ongoing legal uncertainties around NIL deal-making for college athletes. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Three of Season Five. Jon discusses the influx of dealmaking in just the first three months of student athletes being able to be paid for their name, image and likeness. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Five. We interview Taylor Rochestie. Taylor is the author of A New 20/20 Vision: Cultivate Joy, Reprogram your Mind, and Define a Life Through an Authentic Lens. And by the way, he is also a professional basketball player. Taylor shares his fascinating journey and insight about finding happiness in the 95 percent of life that we tend to ignore. He also talks about his use o...

Minisode Two of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses Instagram’s new age verification requirements and what parents and users should know. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode 1 of Season 5. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon answers a listener’s question about disclosures. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

We are excited to announce the launch of Season Five of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from YouTube stars, to politicians to authors. Stay tuned, this will be fun.

Minisode Thirteen of Season Four. In this minisode, Jon discusses the steps that student athletes should take now to clean up their social media so that they are ready for Brand deals as influencers. But this is also required listening (or reading here) for all influencers, as everyone should follow these rules of the road. A full transcript of this episode is available at Jon’s entertainment law...

Minisode Twelve of Season Four. In this minisode, Jon takes a closer look at what you cannot do under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA plans to pass in the next few weeks. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Nine of Season Four. In this minisode, Jon looks more closely at some of the pros and cons of the new agreement from the Screen Actors’ Guild of America covering content created by influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Nine of Season Four. We interview Beto O’Rourke. Beto represented Texas's 16th congressional district in the United States House of Representatives from 2013 to 2019. Beto understands how to use social media as an influencer and not as a politician. He shares his thoughts on the positive democratizing effect of social media and how it can be used for powerful purposes. A full transcript of...

Minisode Six of Season Four. In this minisode, Jon takes a deeper dive on the proposed federal legislation on college athletes profiting from their name, image and likeness. There are currently six bills that have been proposed in the House and Senate. Each has their own twist but there are common themes to all of them, which Jon outlines and discusses. A full transcript of this episode is availab...

Episode Eight of Season Four. We interview Justin Blaney. Justin is an adjunct professor at the University of Washington Michael G. Foster School of Business where he teaches a course on influencer marketing. Justin is also the bestselling author of 15 books. His latest book is titled “Will post for profit – how brands and influencers are cashing in on social media.” A full transcript of this epis...