Racer Media and Marketing, Inc.

The Creative Drive

Leisure EN ↓ 53 episodes

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to ove...

Be sure to visit the podcast's website and support the creator: thecreativedrive.podbean.com

Author

Racer Media and Marketing, Inc.

Episodes

Tanner Foust's Most Memorable Races and Stunts Video 25.11.2024 53:03

In this special SEMA episode of The Creative Drive, host Taro Koki sits down with Tanner Foust—professional racing driver, stunt performer, and TV host—to explore his incredible career in motorsports and beyond. From his early days on the track to becoming a household name in drifting, rallycross, and stunt driving, Tanner shares behind-the-scenes stories from iconic projects like the Hot Wheels s...

How to Define A Motorsport Brand - George Tamayo Racer Studio Creative Director Video 21.11.2024 32:56

In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. George shares his perspective on redefining the Racer brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to...

Will Buxton on F1, Drive to Survive and Gran Prix An Illustrated History of Formula 1 Video 14.11.2024 1:05:18

We dive into the world of Drive to Survive with Will Buxton as Taro Koki sits down to discuss the hit series that’s transformed Formula 1's global appeal. They touch on everything from how Will got started with Drive to Survive, the nuances of filming F1 drivers, and the challenges of balancing new fan expectations with traditional F1 culture. We cover the surprising travel hotspots on the F1 circ...