The Cowboy Perspective an exploration of grit, servant leadership, and business philosophy with high performers!

It's always a blessing having another Dudley on the podcast! This episode me and Mom get to talking about the most important things she passed on to me, life as a grandparent, and her role as the problem solver. We also talk about her fitness journey, finding a life partner and so much more. Enjoy! Visit us online at www. TheCowboyPerspective.com (3:44) - How to make friends, listening to advice &...

Cody Harvey is an American entrepreneur and Chief Visionary behind a plethora of market-disrupting technologies. In his roles as President and Chief Strategist at Kennected, Cody is constantly looking ahead - trying to anticipate macroeconomic environmental changes and proactively planning for the future of his company. Cody's newest venture is Breakout Audio app available on IOS and Android! On t...

Adam Posner is the Founder and President Director at NHP Talent Group: A Talent Access Consultancy, specializing in recruitment strategy, talent process and operations @ Start-ups, Agencies and Brands. They focus on experts within Marketing, Performance Media, Creative, Product and Content Creation.   On this episode, we discuss Adam's early career and his relationship with Gary Vaynerchuk, the cu...

Loyal consumers of bacon at Bacon Bash Texas – Owen and Sandi Carlson represent what is best in humanity. They live through tough realities with love and a heart for others. Pederson's is honored to dedicate a month of the podcast to Bacon Bash Texas and all it stands for! Fun fact: Owen and Sandi founded Niki Warms the Cold in honor of their daughter Niki Carlson and spend much of their time maki...

Bob Howard is the Founder of 855 BUGS and recently sold the company to Terminix. He has a major list of accomplishments including being elected Mayor of Woodway, Texas and an elder within his church. This episode is fantastic as we talk about faith, leadership, partnerships in business and a whole lot more in between fits of laughter. This is one you won't want to miss, enjoy! Visit www. TheCowboy...

Marcus Sheridan is a highly sought-after international keynote speaker and has been dubbed a "Web Marketing Guru" by the New York Times and in 2017 Forbes names Marcus one of 20 "Speakers You Don't Want to Miss." Mashable rated his book, "They Ask, you Answer" the "#1 Marketing Book" to read in 2017. Forbes listed it as one of "11 Marketing Books Every CMO Should Read." On this episode, we talk wi...

I had the incredible pleasure to catch up with my friend Ryan Lofton. We recorded this one several months ago, before he was brought in as the CEO of Root & Roam Integrated Marketing Agency. We talk about old times, being fathers, the value of hard work, Ryan's career journey spanning several industries, faith, suffering and more. Enjoy! Visit www. TheCowboyPerspective.com (3:05) - Ryan's backgrou...

We have an amazing bonus episode with David and Kerry Kersh, the winners of HGTV's Battle on the Beach! We talk about their experience on the show, how winning has changed their lives and business, future business plans, the white-hot real estate market and more. I am super proud of my brother and sister in law David and Kerry Kersh for their willingness to put it on the line and go for it! Enjoy!...

Have you heard of Whole30 ? We were lucky enough to sit down with the woman who founded the movement, and we're giving you a never-before heard snippet of the conversation before we launch it on our brand new podcast September 1st!  Subscribe to the Pederson's Natural Farms Podcast so you don't miss out on the Whole30 month! Spotify Apple Podcasts (4:42) - Melissa Urban on her first Whole30 in a s...

Jake Escobar is the Comanche ISD Athletic Director and a person I looked up to when we were in school together. He's an incredible leader and today we discuss what it's like building a culture around the athletic program, tough love coaching, failure, the realities of coaching and much more. Enjoy! Visit www. TheCowboyPerspective.com (2:53) - Reminiscing about the old days & Jake's Background (9:5...

Our world has screwed up the idea of management, we are WAY too controlling over people in our organizations. Your people have brains of their own, you need to partner with them and work together! We also look back at my conversation with Ty and Butch Murray and how they relate Horsemanship to this topic. Enjoy! Visit www. TheCowboyPerspective.com (7:51) - Ty & Butch Murray on Horsemanship Link to...

The people closest to you in your life already hold all the knowledge that you will ever need! Are you willing to ask for it, accept it, and implement it? We also take a peek at some great insights from past episodes. Enjoy! Visit www. TheCowboyPerspective.com (4:56) - Dove Hunting with Friends | Hiring & Elevating great talent Link to full episode (10:06) - Kenneth Harvick | Freedom to fail Link...

Steven Toboroff is the CEO of Woolco Foods and host of The Profitable Table podcast. As the top wholesale food distributor in New York, Woolco Foods offers a vast array of locally sourced, high quality products for your business to choose from. Having a background encompassing specialized knowledge in food service, elevate your dishes with the exclusive Holland & York range which offers unparallel...

We all need to be somewhat skeptical of advice we receive from people trying to sell success. What might work for some folks may not work for you! And if it does work, consider putting it through the filter of "Well, is this advice truth, or just coincidence that it worked for me?" This SFTHM we dive into the concept of More Truth, Less Coincidence. Enjoy!  Visit www. TheCowboyPerspective.com Driv...

Rocker Steiner comes from a rodeo family. His grandfather, Bobby Steiner, is a world champion bull rider, and his father, Sid Steiner, won the Steer Wrestling World Champion title in 2002. But no one ever expected Rocker to get into rodeo. In fact, wake boarding was the sport he took to at a young age.  At just 3 years old, Rocker got on his first board. At age 8, he did his first flip. And the fo...

Do you ever notice how people park? Ever notice how YOU park? This week's SFTHM is about slowing down to be conscious about things we do unconsciously everyday. Enjoy! Visit www. TheCowboyPerspective.com The Cowboy Perspective is brought to you by Straight Up Podcasts & Root and Roam. 

Johnny & Zulean Poynor have lived an incredible live, I met them through church and knew that I needed to record their Cowboy and Cowgirl perspectives. On this episode, Johnny talks about his childhood growing up in an Oil Camp, his and Zulean's marriage and their strong family ties, maintaining their marriage and faith after losing a child, Cutting Horses, Christianity and a whole lot more. Enjoy...

Welcome back Y'all! This episode is here to serve as a reminder that it doesn't matter where you start in a company, just start! You never know where the journey will take you as long as you're willing to learn and work as hard as you can. We also peek at the real life example of this in the form of Pederson's President, Cody Lane. So, just take the job! Visit www. TheCowboyPerspective.com (8:30)...

Welcome back Y'all! I had the privilege to sit down with Eric Gutknecht. He's the Owner and CEO of CharcutNuvo and is a fourth-generation sausage maker. Born in Zurich, Switzerland, Eric immigrated to the US at the age of 3. The family settled in Denver, Colorado. Eric and his wife Jessica purchased the company from his parents in 2003. On this episode, we talk about Eric's relationship with his p...

Welcome back Y'all! Are you ever nervous to act excited to see someone you look up to, or make the effort to run to the front of the line to see them? Chances are, the people you think are judging you are actually wishing they had your courage. So don't be afraid to be a fan girl or guy!! Listen to the full episode with Tyson Durfey here Listen to this clip from Dropping Bombs w/ Brad Lea Visit ww...

Welcome back y'all! This is an episode we recorded during the great Texas Snowstorm. Rocky was courageous enough to fly to the studio from Miami before I was the one who got stuck in terrible weather and needed to record from home.  This was still an incredible conversation, Rocky and I dive into leadership, a great message to the Latino team at Pederson's, faith, failure, fatherhood and a whole l...

Welcome back Y'all! I wanted to address the calf pulling scene from Yellowstone episode 1 because...that ain't exactly right!  Visit www. TheCowboyPerspective.com for more information If you're savvy enough to navigate Amazon Prime, you'll find the scene I'm talking about in Episode 1 of Yellowstone, at the scene in the 39:07 through 40:40 timestamp. What real calf pulling looks like (Graphic):  w...

Welcome back y'all! I had the absolute pleasure of sitting down with THE Tyson Durfey, 2016 PRCA World Champion. While we don't talk a whole lot about about rodeo, we spend a ton of time talking about what makes this guy tick. We talk about Tyson's work in digital media, accepting our own flaws, podcasting, willingness to be wrong and a whole lot more. This episode has too many gold nuggets to cou...

Welcome back Y'all, this week's SFTHM dives into the topic of comparisons...and why they're bad.  You can never be truly happy with the success in your own life if you're constantly stacking what you've done next to someone who's done it 'better.' We all have insecurities about ourselves, but the key is to remember that you're giving it your best shot. We'll listen to Kasey Mock and Lacey Haegen g...

This week's SFTHM is all about teamwork and communication. I make the analogy that reining in your horse is a lot like communication with those around you, especially in business. To help expand on this thought, we look back at episode #20 with Butch and Ty Murray before talking about some actionable items you can use to help communicate with your own team. Enjoy! Visit www. TheCowboyPerspective.c...