The Corporate Dropout

The Yellow Pages might be long gone, but the era of Google My Business is just beginning! In today's episode Rachael + April dive into what Google My Business is and why it's of the utmost importance if you have a brick and mortar location. You'll learn how to set up your profile, what you need to monitor, how and why you should post weekly updates, how to respond to customer reviews, and get the...

Fact: If you don't have clients, you don't have a business. Today's episode is the final part of The Corporate Dropout's 3-Part Money Series, and we're diving into the 5 habits you need in your business to consistently land new clients. We're talking about how important it is to network before the "big ask," how to get in the right mindset before you start asking for new opportunities, how to grow...

Show Me The Money! Part 2 of the 3-Part Money Series from The Corporate Dropout is now live. In today's episode you'll learn how to set minimum rate expectations up front (so clients can qualify themselves), what you need to bring to the table when it's time to show the value, and how to negotiate when you get asked to discount your rate. Bonus: There's a FREE Projection Grid download in the show...

Our 3 Part Money Series starts NOW. Today we're talking about what to charge for your work, and how to get comfortable talking about it with others in your industry, as well as your clients. On today's episode you'll learn: our 3-Step Formula for figuring out what to charge, where to get the scoop on what others in your industry are charging, how to talk value with your clients (instead of hours)...

After co-founding the ecommerce site Of A Kind in 2010, Claire Mazur worked with her friend and business partner, Erica Cerulo, to scale their business to new heights. This included partnerships with mega retailers like Target. In 2015 they sold the business to Bed Bath & Beyond. During this time they took a close look at what made their partnership work so well, and released a book that has inspi...

What do you do when you realize the career path you're on isn't the one meant for you? You take action, which is exactly what today's guest Morgan Sutton did when she was a systems engineering student eight years ago. Today Morgan and Instagram Expert, Sue B. Zimmerman, are business partners. You'll learn about her leadership style, how she cultivated a team of passionate employees and how the rig...

With groups in every major U.S. city, Black Girls RUN! is a movement that encourages and motivates Black women to practice a healthy lifestyle. After spending 9 years behind the scenes, Jay Ell Alexander became the CEO of Black Girls RUN! She's worked to transform the movement and turn it into the positive force it is today. In this episode you'll learn how to have awkward conversations, what to d...

Would you like to grow your email list by 300% in 60 days or less? Today's guests, Linda and Wendy of The Email Collection teach us how to do just that by using quizzes as a lead magnet instead of downloadable PDFs. You'll learn why they're more beneficial, how to create them without blowing your budget, what you need in place after you create a quiz and how to ensure that your quiz converts from...

Five years ago Stephanie Gilbert left her cushy 9-to-5 job to pursue a career managing social media for other businesses. Small Talk Social was born after discovering the power that posting to Instagram could have for a business. In the beginning she served anyone and everyone, working 14 hour days with no weekends off. In today's episode she teaches why niching down is important to scaling your b...

You're posting quality content on Instagram, but are you leaving money on the table by not selling in your DMs? On today's episode Social Media Coach Jamar Diggs shares expert tips on what you need to have in place before selling in the DMs and how to build a relationship from the ground up with your ideal client. You'll also learn the seven things needed to create a BOMB Instagram Bio and get the...

During the lockdown, we watched as large and small businesses made massive changes to the way they operated. Now that lockdowns are being lifted, how do you make your pandemic business comeback when nothing is the same? In today's episode, we go over key items businesses need to implement before reopening. This includes how to communicate with customers and employees, parameters to opening and so...

John Nemo left the safest job he'd ever known to start his own business. Three months later, he hit six figures thanks to marketing on LinkedIn. In this episode April and John discuss why John recommends treating LinkedIn more like one-on-one virtual coffee meetings (and less like stuffy board meetings), the three steps that lead to successful permission marketing, and how content can help you win...

If Facebook and Instagram newsfeeds are getting oversaturated, where are you supposed to put your social advertising dollars? On today's episode, Rachael + April dive into all the reasons why you should be creating separate Instagram Story campaigns to engage your audience. You'll learn why the types of ads and the images you choose for Instagram Stories are important, and how to create native-loo...

If you've ever looked at working from home like hitting the jackpot, you're not alone in discovering that it's actually quite hard to manage. In today's episode, Rachael + April chat with Kristina from Elixir Media Co. about what it's like to set boundaries at home, how to create spaces that allow you to work creatively and how to manage time and set priorities when you have kids at home. Tune int...

Have you steered clear of Facebook Ads in the past? Give us 20 minutes to share why right now is the best time to invest in Facebook & Instagram Ads for your business. On today's episode, Rachael + April chat about what strategies you could be using to propel your business forward using a small ad budget and an email list. You'll learn how to choose the right images/video, what to write in the ad...

If Instagram and Facebook go away tomorrow, do you have a way to stay connected with your customers and target audience? Building your business on borrowed land is not a risk worth taking––which is exactly why you NEED to get into the inboxes of your ideal customer. On today's episode Rachael + April chat about what it takes to build an email list from scratch that will serve your business for yea...

Sue B. Zimmerman was teaching moms how to use Instagram for their side hustles long before the platform became the marketing giant it is today. As an Instagram expert, Sue teaches thousands of business owners how to stand out in a sea of competition. Today she's sharing how success can sometimes mean quitting and how to shut down activities that no longer serve your goals. Tune in to learn how to...

Pop the bubbly! We're celebrating episode #50 of The Corporate Dropout Podcast! To mark this milestone, we're chatting about all things podcasting. We go over the lessons we've learned, discuss what podcasting has done for our business and we share our best tips on creating a podcast people will want to listen to. Thanks for tuning in and celebrating with us! To learn more, visit the show notes. C...

How do you live the life of your dreams? Is it as simple as getting really clear about what you want and eliminating limiting beliefs? On today's episode, Rachael chats with podcast expert, business mentor, professional coach and Mindset Answer Man, Cliff Ravenscraft on how to create change that lasts. You'll learn what it means to get really specific on what you want, which actions you need to ta...

As social distancing becomes the new temporary norm, businesses everywhere are starting to move past their initial panic and shift into a series of "What do we do now" questions. On today's episode Rachael + April share ways that businesses can sell from a place of empathy and shift into a season of giving whenever possible. You'll also get some inspiration from other local businesses who are maki...

The global health crisis of COVID-19 has many small business owners in a panic over what they're supposed to do next. Many are asking themselves if they should be advertising and more importantly, how to keep the doors open. Today's episode with Mark Schaefer, globally-recognized author, speaker, podcaster, and business consultant, breaks down crucial moves that businesses should and shouldn't be...

Does the word "sales" give you horrific flashbacks of going door-to-door selling Girl Scout Cookies? You're not alone! Today we're talking about all things sales. We'll cover how to sell your services without feeling gross AND how to create systems that won't have you giving away your creativity for free. Because, as April says in the episode, "There are no favors." To learn more, visit the show n...

Back in 1993, Jay Baer was the VP of Marketing + Sales at the very first internet company in Arizona. Fast forward to today, and Jay has become a well-known consultant and keynote speaker for creating talkable customer experiences. On today's episode, he chats "talk triggers" with Rachael and why businesses need to take great care when creating their own. Tune in to find out how you can get more c...

Do you ONLY associate LinkedIn with job seeking? Did you know there's a ton of opportunity on this platform to expand your network and ultimately grow your business? On today's episode, we sit down to chat about all things LinkedIn and what each of us should be doing right now to grow our personal brand as well as our business. You'll learn: when you should be posting, what you should be posting a...

In early November 2011, Gregg Rozeboom came up with the idea for Fruitive after struggling to find a healthy restaurant option for his parents who were visiting a new city. Within one month of having the idea, he signed a lease to a building in his hometown to get the ball rolling. Today, Fruitive has grown to five locations and counting. On this episode, Gregg shares with us how he took action to...