The Conversion Show

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth. Sully shares his insights on engaging with customers thro...

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews CJ DeGuara, Marketing Strategist and E-commerce manager at EBOOST, a leading healthy energy drink company. They discuss various e-commerce tools, marketing strategies, and the importance of building customer-centric businesses - online and offline. CJ and Erik discuss: store locator softw...

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing. They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization of the checkout stage, personalization, and search...

In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription. Erik and John explore: different strategies for improving the customer experience and increasing sales John's experience with BattlBox, a subscription service that sends customers a box of outdoor and sur...

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack , where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand. According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means usi...

If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates. Erik and Ashland talk abou...

In this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry. Andrew emphasizes the importance of retention in generating profit for brands and discusses various strategies for creating a positive customer experiences t...

Jon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience. Jon and Erik talk through: The laws of conversion optimization Why it's so hard to optimi...

Zach Bailey, Lead Partner Strategist at Justuno, works on website conversion optimization every single day with ecommerce brands, agencies, and various brand sites. He walks through their top questions and challenges - and how these brands are driving more email and SMS lead capture, higher conversion rates, and higher AOV. This episode is jam-packed with real-life examples and advice to optimize...

Derric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer experience - from first impression to loyalty. In thi...

Erik sits down with Virgil Ghik, Co-Founder at WeSupply Labs, to talk about everyone's love-hate relationship with Amazon. How to replicate the Amazon experience for e-commerce success: Communication is key - over-communication FTW Focus on an easy shopping, checkout, delivery, and return experience 3 things your customers love that won't change (per Jeff Bezos): Low prices, fast delivery, great c...

We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts. Sarah shares a download on Conversion Copy, including: Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sl...

Erik Christiansen sits down with Matthew Cannon, CRO of Reach to discuss all things cross-border commerce. Together, they cover: The intricacies of selling cross-border Internationalization, Transactions regulations, Retail Margins Various barriers merchants face (customs, tariffs, payment options, shipping rates) Website personalization and geographic location How website and checkout internation...